Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. Topics and categories your competitors are writing content for. This is the same idea as the batch analysis, but it’s more real-time and gives you good insights into your competitors’ current priorities. Poor customer service? Paid traffic.

SEO 123

SEO Branding Product Customer 123

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Begin by harnessing Google Trends to gain insights into emerging product trends and shifts in consumer interests.

SEO 134

SEO User-Generated Shoppers Retail 134

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. A buyer persona is a detailed description of someone representing your target audience.

CRM 105

CRM Target Market Education Product 105

Businesses Grow

AUGUST 3, 2023

There are always exceptions , but here is a view of where I think it will settle out: The cells in red represent content categories that will be dominated by AI-generated content. Green cells represent categories where humans can still have a dominant role. If you provide insights and inspiration , you’ll probably be OK.

Entertainment 96

Entertainment Branding Market Trends Place 96

Search Engine Land

SEPTEMBER 7, 2023

I say “some” because while GA4 may look like it can handle custom events, the truth is that this event setup is only good for destination-based events (i.e., Audiences Here is where you can create custom audiences for your GA4 account. This could be a chance to attribute certain campaigns to your own custom channels.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Search Engine Land

AUGUST 8, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. The changes to Google Ads were unveiled via an announcement on its blog.

Transform 97

Transform Shoppers Shipping Retail 97

Martech

AUGUST 9, 2023

The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits. The changes to Google Ads were unveiled via an announcement on its blog.

Transform 95

Transform Shoppers Shipping Retail 95

Vertical Response

APRIL 26, 2024

By developing a set of relevant KPIs, your marketing team can ensure that every creative burst and strategic thrust leads towards measurable growth and enhanced customer engagement. Without these components, KPIs can become mere numbers that lack the power to influence real-time decisions and drive marketing success.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

MAY 4, 2023

Dealtale’s Dealtale IQ uses generative AI to analyze/create complex data and generate insights on performance metrics reports via a natural language interface. Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. It also has starter templates for websites, blogs and ecommerce.

Marketing Automation Platform 105

Marketing Automation Platform User-Generated eCommerce Analytics 105

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Looking for insights? Go customize a GA4 report. And with a few more clicks, you can see the difference across device categories, desktop and mobile. That era ended. Got a question? But reports are just the beginning.

Analytics 89

Analytics eCommerce CMO SEO 89

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

SEO 91

SEO Shoppers Customer loyalty Product 91

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). First Round Review.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Key Performance Indicator 89

Key Performance Indicator Customer Journey eCommerce CRM 89

Sachs Marketing Group

JULY 27, 2023

Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. This strategic approach ensures your blog aligns with your business objectives and resonates with your target audience. What do you hope to achieve with your blog?

Health 52

Health User-Generated Promotion SEO 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Neil Patel

JULY 29, 2021

You leverage the power of free to kickstart the first step in your customer value optimization process. Think about it: They went to Google and typed in something specific to end up on your blog post. A lead magnet sweetens the pot by providing additional insight on the same exact topic they were reading about. Good ideas!

Customer 145

Customer eBook Whitepaper User-Generated 145

Hubspot Marketing

MARCH 29, 2023

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Certainly you can make sound judgment calls based on your experience in the industry and your existing customers.

Market Research 145

Market Research Marketing Marketers Price 145

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 104

SEO CRM B2C eBook 104

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Key Performance Indicator 85

Key Performance Indicator Customer Journey eCommerce CRM 85

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the themes and topics of their content, publishers can gain insights into their audience’s preferences and interests. Categories also help in narrowing down the audience segments.

Advertising 52

Advertising Advertisers User-Generated Industry Insights 52

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers.

Transform 117

Transform Customer Journey Marketing Marketers 117

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Indirect competitors are those in the same category as you but sell different products or services and target a different market. Total amount of content: If they have a blog, see how many posts have they published.

CRM 103

CRM Whitepaper Marketing Marketers 103

Search Engine Land

FEBRUARY 2, 2024

“People have said that podcasting had peaked, but we are predicting huge growth, and with listeners now in the mainstream, there has never been a better time to start a podcast and begin connecting with your customers,” Fraser added. Explore podcast categories where you plan to list your podcast for valuable insights.

SEO 113

SEO PR Entertainment Health 113

Hubspot Marketing

OCTOBER 24, 2023

Marketers use ML to understand customer behavior and identify trends in large datasets, allowing them to create more efficient marketing campaigns and improve marketing ROI. For example, Netflix uses machine learning to enhance its recommendations algorithm, forecast demand, and increase customer engagement.

User-Generated 108

User-Generated Price Retail Marketing 108

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Transform 77

Transform User-Generated Marketing Marketers 77

Hootsuite

FEBRUARY 5, 2024

Actionable insights to help you grow faster. For more details on all the Instagram metrics, you should track depending on your goals for the platform – as well as how to track and calculate them – check out our full blog post specifically on Instagram metrics.` Next to Account insights , tap See all. Clear data.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Exposure Ninja

FEBRUARY 9, 2024

This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. The core pages you’ll need to review optimisation for are the homepage , service or product pages , category pages and “thank you” pages.

User-Generated 59

User-Generated PR SEO Transform 59

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” A well-designed website acts as a powerful lead-generation engine and a 24/7 resource for potential customers.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

MAY 24, 2023

It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Put the customer at the forefront.

Marketing 128

Marketing Marketers Entertainment Education 128

Hubspot Marketing

DECEMBER 8, 2023

But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. And that makes for a smoother customer experience.

Customer 104

Customer Gen Z User-Generated Analytics 104

Buffer Marketing

AUGUST 16, 2023

A lot has changed over the last nine years, and we want to share some of the learnings and insights gained from looking back at our numbers. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media.

Price 74

Price Finance User-Generated Health 74

Search Engine Land

FEBRUARY 6, 2024

Key insights: Digital PR for SEO is not link building but an alternative to link building. Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms. Integrated SEO and PR.

PR 113

PR SEO Customer Journey Thought Leadership 113

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

Transform 70

Transform User-Generated Marketing Marketers 70

Digital Marketer

SEPTEMBER 26, 2023

What causes a customer, eager to purchase, to suddenly change course? Security concerns : with the world rife with cyber threats , customers need to be assured of their data’s safety. Limited payment options : a restricted choice can mean a lost sale, as customers have varied payment preferences. Did they read blog posts?

eCommerce 92

eCommerce Transform Logistics Shoppers 92