Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing Automation Platform 107

Marketing Automation Platform User-Generated eCommerce Analytics 107

Orbit Media Studios

APRIL 25, 2023

Everywhere companies are working AI into their services. To find out, we partnered with QuestionPro to ask 1075 consumers if they’d like their service providers to get help from AI. The data shows that consumer readiness to use AI-supported services depends on the service. The darker colors indicate more interest in AI.

Law 99

Law Price User-Generated Finance 99

Hubspot Marketing

SEPTEMBER 26, 2023

Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. What is Google AI, anyway?

User-Generated 109

User-Generated Education Product Management 109

Search Engine Land

DECEMBER 5, 2023

Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Google has mentioned several times that if an online shopping category page only has links to products and no other content, it becomes difficult for Google to make it rank higher in search results.

eCommerce 117

eCommerce User-Generated Fashion Retail 117

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO 136

SEO User-Generated Shoppers Retail 136

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. And you will be happy to know that I barely AI at all (too obvious!). Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. This is the year of video! What will it be like?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 96

Marketing Marketers Market Research New Technology 96

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

Transform 111

Transform Price User-Generated CRM 111

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Rock Content

JULY 10, 2023

If you get a positive response, continue testing similar questions or conduct a deeper dive into each question to uncover sub-pillars. Mimic the Content Categories You Cover on Your Blog Test the content categories you cover on your blog. Let’s take a look at Campus.edu’s blog page, for example.

Affiliate Marketing 69

Affiliate Marketing User-Generated Digital Marketing Education 69

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89

Hubspot Marketing

FEBRUARY 27, 2023

But in 2023, generative AI is officially here, and it's only growing. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it's projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%. What does generative AI mean for the future of marketing? Will AI Replace Marketers?

Transform 118

Transform Marketing Marketers SEO 118

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Meanwhile, 64% say AI helps make customer interactions more personalized.

Customer 104

Customer Gen Z User-Generated Analytics 104

Rock Content

NOVEMBER 6, 2023

From the outside looking in, maintaining content for marketing like a blog seems pretty straightforward. Today, AI is doing much of your legwork regarding topic generation. The key for many brands will be finding a happy medium between the benefits AI can offer and the necessity of human creativity.

SEO 69

SEO Brand Management Branding Content Marketing 69

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 79

Customer Transform User-Generated Retail 79

SocialPilot

FEBRUARY 26, 2024

Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. A concentrated number of experienced practitioners focus on strategic initiatives and are supported by more junior team members who are responsible for day-to-day operations and execution. “The ideal MOps team is structured like a pyramid.

Whitepaper 93

Whitepaper CRM Marketing Marketers 93

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. Look at the image below to see what makes business professionals adopt ML and AI technology.

User-Generated 108

User-Generated Price Retail Marketing 108

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Creating blogs. View it in the same category as spellcheckers or Grammarly.

Whitepaper 114

Whitepaper User-Generated Transform PR 114

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Transform 87

Transform Copywriting Marketing Marketers 87

Hubspot Marketing

APRIL 14, 2023

Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. ChatGPT is one of the latest developments in AI tools. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

MAY 17, 2023

Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). Have you properly covered each distinct category and made the necessary connections to assist Google’s understanding of your content? AI is very helpful in giving you a headstart with this.

SEO 102

SEO PR Food Health 102

Buffer Marketing

OCTOBER 16, 2023

If you define content pillars and create according to them, you can better control how you appear in search engines by creating to match certain categories and keywords relevant to your content.  Out → In: Start with broader terms that pique your interest, and drill down to find a niche within that broader category.

Entertainment 114

Entertainment Branding Education Analytics 114

Adobe Experience Cloud Blog

JUNE 1, 2018

By analyzing the consumer response to their previous racially charged campaign they could have foreseen that it would elicit anger. In this blog, we’ll look at how far consumer insights have come as well as the developments we can expect to see in the future. . This means that our responses can often be more aspirational than honest.

Customer 132

Customer Food Thought Leadership Finance 132

Pam Didner

JANUARY 18, 2023

Unless you’ve been living under a rock, you’re probably aware that ChatGPT has been taking #AI Twitter by storm. And AI tools like this are only getting more and more sophisticated. See this blog post for a more detailed look at how each job category could be specifically affected.). What is ChatGPT? Maybe not just yet.

Copywriting 80

Copywriting Key Performance Indicator Transform User-Generated 80

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is different from writing for blogs and websites — it requires expert knowledge of social platforms and their audiences, trends, and inside jokes. . But this advice goes beyond picking the right content categories and post types for each network. blog posts). Cost: Plans start at $14.99.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Neil Patel

DECEMBER 17, 2021

If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook. Facebook has categories you can browse to find the right ad format for your intended business goal. It’s no secret that artificial intelligence (AI) is one of the trendiest buzzwords in marketing.

User-Generated 139

User-Generated CRM Advertising Advertisers 139

Exposure Ninja

FEBRUARY 9, 2024

This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. The core pages you’ll need to review optimisation for are the homepage , service or product pages , category pages and “thank you” pages.

User-Generated 59

User-Generated PR SEO Transform 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). First Round Review.

Thought Leadership 127

Thought Leadership Content Marketing Transform Marketing 127

Marketing Insider Group

AUGUST 13, 2020

The challenge, of course, is winning repeat and big orders when people are spending less in most categories. Use AI whenever possible for chatbots and more. Rather than forcing your customers with concerns or questions to wait, consider how artificial intelligence (AI) can help. How can your brand stand out?

Customer 114

Customer Shoppers CRM Customer Journey 114

Marketing Insider Group

JULY 3, 2023

The Trend Score feature shows you the engagement level for a subject, which can be perfect for finding what topics will get responses. A paid account allows you to gather hundreds of sources and use advanced topic searching with AI. If pumping out a steady stream of material for your blog is challenging, let our team help.

Health 109

Health Place Marketing Plan Content Marketing 109

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Before you make a list, divide your competitors into three distinct categories: Direct competitors: These are businesses that target the same audience and offer similar products or services to yours (e.g. Crayon Crayon uses AI to streamline competitor analysis and intelligence.

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

Backlinko

JUNE 2, 2023

The dawn of AI has many content creators fearing the worst—and you may be one of them. I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing.

Price 67

Price User-Generated Copywriting SEO 67

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. We are all responsible for solving this problem.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88