Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Transform 101

Transform Education Marketing Marketers 101

Search Engine Land

DECEMBER 5, 2023

Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Google has mentioned several times that if an online shopping category page only has links to products and no other content, it becomes difficult for Google to make it rank higher in search results.

eCommerce 117

eCommerce User-Generated Fashion Retail 117

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Jeff Bullas

JANUARY 30, 2023

On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. Three hundred words later I had penned my first and very imperfect blog post.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. And it’s not just written content flooding the market. Is there hope?

Education 140

Education Branding Content Marketing Place 140

Search Engine Land

AUGUST 30, 2023

Not “BrandName Blog” or “BrandName Magazine.” In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. Get the daily newsletter search marketers rely on. General Publication category provides another opportunity to inform the Google Knowledge Graph.

SEO 142

SEO User-Generated Management Branding 142

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. For instance, if the user has landed on a blog article related to product A, create a CTA specific to product A (e.g.,

Real Estate 134

Real Estate SEO Education Analytics 134

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be. Meet the team.

Food 136

Food Education eBook Promotion 136

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Search Engine Land

FEBRUARY 2, 2024

Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Explore podcast categories where you plan to list your podcast for valuable insights. Understand the popular and successful content in those categories to inform your strategy. Business email address Subscribe Processing.

SEO 115

SEO PR Entertainment Health 115

Buffer Marketing

MARCH 23, 2023

” @bonitravo yes, i’m a sagittarius ♬ original sound - lucia Jayde Powell , content marketer and creator, adds to this by saying, “I've always been really hesitant to establish a niche because I have a lot of interests. But there are probably thousands of other people in the same category.

Fashion 121

Fashion Food Branding Social Media Marketing 121

Backlinko

AUGUST 10, 2021

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. You can check out the new Content Marketing Hub 2.0 right here: Visit The Content Marketing Hub. I’m super happy with how Content Marketing Hub 2.0 turned out.

Content Marketing 98

Content Marketing Copywriting Marketing Marketers 98

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Thank-You Page : The visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list. For instance, let's say you are an influencer marketing agency.

eBook 145

eBook Finance User-Generated Transform 145

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 95

Thought Leadership Real Estate User-Generated Food 95

Businesses Grow

AUGUST 22, 2022

Many people who read my blog and books, listen to my podcast, or belong to my RISE community would enjoy owning a painting like this because they have an emotional attachment to me. This AI encroachment is happening in every category — writing, video, even podcasting. The portfolio of my blog posts on this subject is here.

Branding 145

Branding Food Education Digital Marketing 145

Marketing Insider Group

JULY 3, 2023

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues. Image Source 2.

Health 109

Health Place Marketing Plan Content Marketing 109

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

Key Performance Indicator 91

Key Performance Indicator Customer Journey eCommerce CRM 91

Search Engine Land

OCTOBER 17, 2023

Topics and categories your competitors are writing content for. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. Consider a blog on why {client} customer service is key to their growth. You likely know this list: Ahrefs, BuzzSumo and Semrush. Paid traffic.

SEO 124

SEO Branding Product Customer 124

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

Key Performance Indicator 89

Key Performance Indicator Customer Journey eCommerce CRM 89

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. Now we can target entire categories and win all available searches in one template. Limited by data resources. It’s time to rethink SEO growth. Gain low engineering lift.

SEO 103

SEO Transform Price eCommerce 103

Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. The most common examples of this are the pages of a website or categories on a blog. For example, multiple e-commerce product pages can be linked to a category page. Organize Your Content into Categories.

SEO 85

SEO Shoppers Customer Journey Product 85

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hubspot Marketing

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Fashion 133

Fashion Food Thought Leadership eBook 133

Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. billion toward influencer marketing efforts.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Search Engine Land

MARCH 19, 2024

Get the daily newsletter search marketers rely on. increased to 34.01%, significantly more than other categories. A resource that is hyper-relevant topically and geographically will be more powerful. Geographical relevance : Geo-specific resources are important whether you are local, national or international.

PR 138

PR User-Generated SEO Digital Marketing 138

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website. Quick Takeaways.

SEO 145

SEO eBook Health Marketing Strategy 145

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Search Engine Land

AUGUST 17, 2023

Historically search intent has been put generally into several specific categories. Get the daily newsletter search marketers rely on. Fix a technical problem When encountering technical issues with devices, software, or appliances, users can search for troubleshooting tips, forums, and support resources to help resolve their problems.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

DECEMBER 18, 2023

Get the daily newsletter search marketers rely on. For service businesses, we can loosely break your content down into four categories: Business Information. Marketing content. For larger businesses, a solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience.

SEO 136

SEO User-Generated Place Management 136

AWeber

SEPTEMBER 21, 2022

Making your first sale online requires marketing, and marketing is always easier, and more effective — and even more fun — when you have the right tools. Like any new business or product, you will need to try several marketing strategies to see what works. Writing good blog posts, emails, and social media captions is hard.

Law 110

Law Place eBook Product 110