Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Logical hierarchy: Logically organize your pages with main categories and subcategories.

SEO

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? Categorize them into informational, navigational, transactional, general, and commercial categories. If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. ChatGPT can give you a hand.

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Or by blog post category.

SEO

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Set up collections (aka categories).

Product

Hubspot Marketing

MARCH 26, 2025

Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). In the U.S. Collect your own data.

Gen Z

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z

Backlinko

MARCH 26, 2025

Blog posts. Heres how I used AI to extract powerful insights from founder interviews for my ecommerce growth strategies article: First, I found a podcast where Who Is Elijah’s founders shared their journey to $20M in revenue. Heres a prompt: I’ve shared several articles about [TOPIC]. Then, digital changed everything.

eCommerce

Martech

SEPTEMBER 18, 2024

4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully. To capture these moments: Provide high-value content directly addressing these questions — like detailed blog posts, guides or videos.

Customer

Backlinko

SEPTEMBER 6, 2024

Need to set up tracking for ecommerce reporting or custom events? This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Such features improve data accuracy, allowing you to trust the data stream.

Analytics

Backlinko

JULY 10, 2024

Instead of linking to one page for relevant anchor text across your site, you have to selectively link different pages in every location. For example, let’s consider a project management SaaS company with multiple pages for the keyword “task management.” You can also optimize each page for multiple variations of the primary keyword.

SEO

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z

Litmus

OCTOBER 16, 2024

Omnichannel lifecycle segmentation in retail & eCommerce Omnichannel segmentation helps create seamless, personalized experiences both online and in-store. What’s clever is how they’ve organized their products into four distinct categories: treat, prevent, balance, and defend.

Health

Hubspot Marketing

JANUARY 28, 2025

If you want to be in the win category, you need to know how to optimize it. In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce.

Non-Profit

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketers

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads. Let’s dive in.

Transform

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

Backlinko

MAY 12, 2025

We’ll cover sitemaps for: Blogs Local businesses Ecommerce stores Large sites SaaS sites Corporate sites Note: If you havent created a sitemap yet, or you want to learn more about optimizing them, check out our dedicated sitemap guide first. This way, you can find examples of sitemaps from websites like yours.

eCommerce

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Backlinko

JUNE 23, 2025

Here are a few examples of how you might prioritize SEO KPIs based on different business models: Small ecommerce site: Focus on revenue per organic visit, product page visibility in SERPs, and even top-of-the-funnel indicators like newsletter opt-ins or coupon searches.

SEO

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. Running an ecommerce campaign?

PR

Power Digital Marketing

JUNE 3, 2025

Types of UGC vary widely, but they can generally be broken down into the following categories: Social Media Posts : Consumers sharing their experiences with your products on platforms like Instagram, Twitter, and TikTok. Reviews and Testimonials : Written feedback from customers who share their thoughts about your product or service.

Marketing Strategy

Search Engine Land

SEPTEMBER 13, 2024

You’re taking the person to a specific collection or product, just like linking a main category to a specific subcategory or a keyword phrase in a blog post to a product page. In-store internal linking and site structure Showing the top-selling products by theme or occasion is the same concept as internal links and site structure.

Retail

Backlinko

JANUARY 31, 2025

.” Instead, decide what services youll offer and be specific when you describe them: Technical SEO for enterprise companies Content creation for B2B SaaS Link building for ecommerce sites Niche down whenever possible. Further reading: Guest Blogging: The Definitive Guide Scarcity Scarcity works surprisingly well. People get FOMO.

SEO

Litmus

DECEMBER 2, 2024

Type of email: What category of email is this? In our email campaign planning template , for instance, you can personalize dropdowns for categories like type of email and add details for your target audience. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails.

Copywriting

Martech

APRIL 22, 2025

The remedies break down into five categories meant to enable and increase competition: Distribution remedies. In a blog post , Lee-Anne Mulholland, Google’s vice president for Regulatory Affairs, said: The Justice Department’s proposals are too extreme and rooted in past grievances, rather than current technological realities.

Advertisers

Backlinko

JUNE 23, 2025

So, if your main domain is example.com , a subdomain for your blog would be blog.example.com. A subdirectory for your blog would be example.com/blog. com, we moved all of our blog content to a new learn.g2.com A subdomain is an extension of your main domain. com subdomain. Subdirectories work best for most businesses.

SEO

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. But yes, you can search reviews by specific keywords (as discussed in our blog) to embed on your site or repurpose them for other marketing uses. Which is better?

Management

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads. Let’s dive in.

Transform

Search Engine Land

SEPTEMBER 17, 2024

As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs? No ecommerce stores in the result, including big names like Amazon. Recently, I’ve noticed that Reddit and blogs often appear in the SERPs.

User-Generated

Neil Patel

JUNE 19, 2025

Google provides an example of how Deep Search can be used in a recent blog post. This means ecommerce businesses (as well as other types of businesses that can benefit from these AI concierge services) are going to have to optimize their website for Agents, not just people.

User-Generated

Hubspot Marketing

MARCH 4, 2025

Yet Id group them together into four categories: 1. Before they started using it, their marketing team struggled with organizing their social media and blog content. But once they centralized their content planning, they quadrupled their blog output from 24 to 112 blogs a year. Keeps everything organized and saves time.

Price

Campaign Monitor

MAY 30, 2025

5 (6000+ reviews) Omnisend Ecommerce-specific Ready-made workflows for online stores $16/month 4.6/5 5 (700+ reviews) Drip Ecommerce segmentation Behavior-based dynamic segments $39/month 4.4/5 5 (6000+ reviews) Omnisend Ecommerce-specific Ready-made workflows for online stores $16/month 4.6/5

eCommerce

Businesses Grow

JANUARY 20, 2025

A common click-bait technique is to write a blog post with “The death of …” in the title. Temu is an eCommerce company that ships generally non-branded, low-cost commodity products directly from Chinese factories. Categories? I literally never thought I would use those words in a blog post, but there you go.

Branding

Exposure Ninja

JUNE 23, 2025

When customers discuss your industry category, your brand should consistently emerge as the authority. Customer Satisfaction What are the real pain points customers discuss when evaluating our category? This metric reveals true share of voice in the conversations that matter most.

SEO

Backlinko

JUNE 4, 2025

Like this: Have more than one persona or product category? For example, in GSC, look for: Posts with high impressions but low CTR Pages that rank for relevant keywords, but not as high as they should Consider this Truly Beauty blog post as an example. This is why it helps to map the complete journey. Create a separate map for each.

User-Generated

SocialPilot

JULY 28, 2025

In this blog, we will discuss how Trustpilot reviews can be marketed. Tip: Trustpilot offers TrustBox widgets that let you display verified reviews, star ratings, and even custom filters based on product or service category. 88% of consumers trust online reviews as much as personal recommendations. But why Trustpilot?

Marketers