Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events. Here’s a list of the main types of online communities for your inspiration.

Branding

Orbit Media Studios

OCTOBER 30, 2024

The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars. Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog.

SEO

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. Experiential: In-store demos, workshops, product sampling and events. In-store retail media.

Retail

Marketing Insider Group

DECEMBER 9, 2024

A well-organized content calendar also helps businesses stay ahead of trends, target relevant topics, and align with key dates or seasonal events. Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Vertical Response

SEPTEMBER 15, 2024

If a subscriber recently browsed a specific category on your website, reference it in the subject line. Ultimately, enabling recipients effortlessly proceed with an intended action remains key—be it following a hyperlink, completing a purchase order or registering for an event. Browse the rest of our blog for other marketing tips.

Email Marketing

Hubspot Marketing

DECEMBER 4, 2024

Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. The best newsletters in this category provide expertise and commentary that you really can’t get anywhere else.

Education

Backlinko

SEPTEMBER 6, 2024

Need to set up tracking for ecommerce reporting or custom events? This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Use the Top Events table to analyze why they aren’t clicking.

Analytics

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Create drive trends Brands can leverage trend data at a category level to explore signals of what users are interested in and what is trending at the meta level before driving content around a related product. “Channel breakdown” will show where the trend is emerging.

SEO

Sprout Social

JULY 30, 2025

It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task.

Content Marketing

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Short-form video is dominating. Across the board, social media platforms are really pushing and prioritizing video right now. Collect your own data.

Gen Z

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. For example, Hootsuite’s employee advocacy program’s content categories are company news, product announcements, thought leadership, and recruitment.

PR

Backlinko

JANUARY 23, 2025

Create a Google Post by clicking “ Add update ” in your dashboard: Step 5: Start a Blog to Establish Your Agency as an Industry Leader Rank for more keywords and strengthen your site’s authority by creating a blog. Write High-Quality Blog Content Blog content can drive highly relevant traffic to your site.

Real Estate

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. They created separate methodologies for each financial product category.

User-Generated

Hubspot Marketing

APRIL 8, 2025

News and current events (46%). It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. But dont just send them to your blog post. Memes and humor (37%).

Gen Z

Sprout Social

MAY 8, 2025

Consider categories your target audience cares about and make a list of related keywords. For example, if users continue to post and comment about an influencer more than others within the influencers category, keep a pulse on what exactly it’s all about. Distill down the trending topics within those conversations.

Gen Z

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Blog pages often cover these topics best. The table should have three columns: categories, subcategories, and subtopics. Create Regular Updates Use GBP updates to share offers, events, or new services. Just look at the 89.3

SEO

SocialPilot

JULY 20, 2025

You become reactive, unable to anticipate and capitalize on missed opportunities for optimization and monetization, such as emerging trends, seasonal events, or timely product launches. Capitalize on Timing Plan seasonal content around holidays and industry events to ride predictable search spikes. Google Sheets, Excel).

Transform

Hubspot Marketing

JANUARY 28, 2025

If you want to be in the win category, you need to know how to optimize it. These eight free budget templates for Excel and Google Sheets can help you set those goals and track everything from branding to events. In one campaign, Kawecki zeroed in on Facebook and Instagram ads promoting content around F1 events.

Non-Profit

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. Add as many relevant service categories as possiblefrom sewer cleaning to garbage disposal installation.

SEO

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( See Ad Age for details.) What does this mean?

Gen Z

Animalz blog

APRIL 17, 2025

His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. But as a one-person growth team, Will couldn’t: Produce data-driven blog posts.

SEO

Martech

MAY 29, 2025

Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Events that reveal behavior Track site events to pinpoint drop-offs earlier in the funnel. If users convert after reading blog posts, link relevant products in those posts to shorten the path to purchase. Checkout steps.

eCommerce

Hubspot Marketing

APRIL 8, 2025

News and current events (46%). It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. But dont just send them to your blog post. Memes and humor (37%).

Gen Z

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. But also consider: Facebook Groups Facebook Live video Facebook Events 4. Generate posts based on a link, like a blog post or product page. You can also boost Facebook Events and Marketplace listings. text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z

Hubspot Marketing

JULY 12, 2024

The acronym “SPACES” represents six distinct community management categories: S upport, P roduct, A cquisition, C ontribution, E ngagement, and S uccess. Contributions can range from guest blog posts and media submissions to involvement in open-source software projects on your website. Now, onto the specifics.

Management

Martech

JULY 24, 2025

Dig deeper: How to use AI to turn one event into a month of content Scaling your content engine requires operational discipline. Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. blog posts) to standardize.

Transform

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. Sure, I like orange, and the events look fun, but the inbound marketing narrative pulled me in. We turned the interview into an article for our blog. You’ve got no name recognition, and no time to waste.

Branding

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketers

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Hootsuite

OCTOBER 18, 2024

On Instagram, for example, they use the feed to post high-quality educational infographics, tutorials, and product announcements, while Stories and Reels are used to cover live events or quick social media updates. Industry benchmarks are a great way to evaluate your performance against other businesses in your category.

Social Media Marketing

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. Read more Harness the Hype blogs: Stranger Things and Cobra Kai 5. Consumers can tell when something’s forced.

Gen Z

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Facebook : Though less popular for B2B, it can be effective if you want to build a community or promote your events. a CMO, IT manager, or procurement officer). Repurpose content. 5 (G2) & 4.4/5

Thought Leadership

Sprout Social

JULY 15, 2025

Brand24 Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites and forums. The platform’s Brand Reports also pinpoint emerging trends and correlations, highlight key mentions and identify key events.

Analytics

Backlinko

JULY 30, 2024

Choose the “ Informational ” filter under the “ Intent ” category and click “ Apply.” Secondly, you can target them with hub or category pages. Enter your seed keyword and hit “ Search.” Then, filter the results to see informational keywords based on search intent. Which we know from earlier is important on its own.

User-Generated

Search Engine Land

SEPTEMBER 13, 2024

The sheet can be divided into themes like birthdays, bachelorette parties, bridal or baby showers and religious events like bat mitzvahs and baptisms. You’re taking the person to a specific collection or product, just like linking a main category to a specific subcategory or a keyword phrase in a blog post to a product page.

Retail