Martech

AUGUST 19, 2024

It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty. By analyzing the data and collaborating with the sales team, you can identify distinct categories of target accounts to pursue and the specific accounts within those categories that will be included in your 1:few ABM campaign.

Key Performance Indicator

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Lead conversion.

Transform

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. We see it a lot.

Transform

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short? Long story short?

eCommerce

Sprout Social

JULY 30, 2025

Content marketing ROI measures the revenue your content programs generate or influence compared to your investment. A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting.

Content Marketing

Backlinko

JANUARY 23, 2025

Or more leads for listings that support your cold-calling and door-knocking efforts? In this guide, youll learn how to conduct keyword research for high-intent terms, create lead-generating content, and dominate the local SERPs. This puts you in direct control of lead generation. All thanks to SEO.

Real Estate

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. Work, after all, leads to new work.

Gen Z

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” At least, that’s how this marketer’s story arc went.

Product

Hubspot Marketing

DECEMBER 3, 2024

You generate 129% more inbound leads. Navigate to Website Pages, Landing Pages, or Blog depending on what kind of page you’re working with. Expand the Media category, and then click on the Image Slider module, and drag it to where you want it. Because when I read them, I find them to be very compelling. Let me sign up!”

Customer Journey

Buffer Marketing

APRIL 30, 2025

Standout free features include: Access to a huge library of graphics, icons, and stock images Video editing capabilities, which work great for reels Pre-made and properly-sized templates for every Instagram format Magic Studio, the AI-powered feature that can instantly generate eye-catching visuals based on your content idea.

User-Generated

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Additionally, optimizing your profile can lead to higher rankings in Google Maps , driving more foot traffic and inquiries, ultimately increasing your chances of attracting new cus 3.

Management

SocialPilot

JULY 12, 2024

This leads us to an important question: Why is Social Media Analytics Important? Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Lead Generation: Lead form submissions and sign-ups.

Analytics

Backlinko

APRIL 7, 2025

Add personal stories and examples (real ones not AI-generated). And generated 31.5K For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. No wonder this guide has maintained high rankings for years.

User-Generated

Search Engine Land

JULY 17, 2024

Create top-quality content that captures immediate audience interest, leading to increased traffic due to lower competition. Explore video content , blog content and imagery/infographics. It requires more work and disrupts the typical workflow agencies and brands have become accustomed to leveraging.

SEO

Backlinko

DECEMBER 29, 2024

This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. SEO increases your chances of showing up in these searches, helping you get more ready-to-hire leads. These questions make great topics for FAQ pages and blog posts. every month.

SEO

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That's where lead scoring comes in. Why is lead scoring important?

Logistics

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Pair pages with keywords: Use Google Search Console (GSC) to find queries that generate the most clicks for each page. Blog pages often cover these topics best. Optimizing your Google Business Profile (GBP) can lead to quick wins.

SEO

Sprout Social

MAY 8, 2025

You can also leverage the user-generated content on Reddit as competitive intelligence. This user-generated content may give you innovative ideas for new campaigns and products. This helps you make proactive decisions based on data from user-generated content on Reddit to improve your offerings and brand experience.

Gen Z

Hootsuite

JULY 26, 2024

Hootsuite Listening ‘s industry-leading AI-powered social listening tool allows you to gather your competitors’ content in one dashboard in real time. The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. The number you can add varies depending on your Hootsuite plan.)

Analytics

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Example goals for your employee advocacy program could be acquiring more leads, recruiting talent, improving brand awareness, or increasing share of voice on social. Some key KPIs to track are: Top contributors.

PR

Litmus

OCTOBER 16, 2024

Here’s how businesses benefit from segmentation: For your core team Segmentation sharpens your team’s focus by enabling personalized campaigns, leading to increased engagement and higher conversion rates. Awareness Which email subject lines generate the highest open rates for new subscribers?

Health

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. If you want to be in the win category, you need to know how to optimize it. Influencers? So, what will they do?

Non-Profit

Backlinko

APRIL 29, 2025

This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. Now, re-read the description.

eCommerce

Backlinko

JULY 1, 2025

Like when someone types “car wash in jacksonville” and sees prominent listings like this: This kind of exposure can lead to more foot traffic, phone calls, and bookings. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. But only if your profile is fully optimized.

Marketers

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. What Is a Blog Content Audit?

SEO

Lynton Web

AUGUST 29, 2024

The main components of this powerful toolkit include: Multi-language variations for pages and blogs: Create multiple versions of your web pages and blog posts in different languages, ensuring your message resonates with diverse audiences.

User-Generated

Search Engine Land

SEPTEMBER 26, 2024

Still, only a few mentioned organic traffic and none provided ROI metrics, such as search-influenced leads or sales. For instance, during a meeting in Japan, a global manager noted significant traffic boosts from blog posts that highlighted how their product outperformed competitors.

Management

Hootsuite

OCTOBER 18, 2024

It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. You could also try the social media content marketing rule of thirds : One-third of your content promotes your business, converts readers, and generates profit (e.g.

Social Media Marketing

Set Up

DECEMBER 3, 2024

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity.

Gen Z

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. Fill in your business name, category, and description.

Gen Z

Animalz blog

MAY 15, 2025

Many companies are generating more search impressions through strong content, yet average CTR continues to fall. That might mean tracking CRM-sourced leads, product demo requests, gated content downloads, or newsletter signups whatever actions signal meaningful engagement for your business. And that figure is only expected to grow.

Thought Leadership

Martech

JULY 25, 2025

AI itself generated some of the strongest prompts I used. ” Here’s the deep research prompt it generated using ChatGPT: “I want you to conduct a comprehensive, competitive research analysis of the top five project management software providers over the past 12 months. Focus on the following dimensions: 1. Be specific.

Whitepaper

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. But before the episode aired, they made a smart move: they set up the Customers.ai

PR