AWeber

MAY 15, 2025

If youre searching for a flexible way to boost your income, affiliate marketing might be your ticket. So, what exactly is affiliate marketing? When someone makes a purchase through your unique affiliate link, you get paidoften without ever handling inventory or customer service. What is Affiliate Marketing and How Does It Work?

Affiliate Marketing

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Vertical Response

AUGUST 5, 2024

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Learn how to turn your digital content into steady income. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing.

Affiliate Marketing

Hubspot Marketing

MAY 30, 2025

Improved Marketing and Sales Alignment One of the most potent benefits Ive seen firsthand is how journey mapping breaks down silos between marketing and sales teams. I've helped customers redirect significant portions of their marketing spend based on journey map insights, resulting in dramatically improved conversion rates.

CRM

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. After all, marketing budgets vary.

Influencer Marketing

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertising

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. We’re going to explore how these marketing and digital teams are not only keeping pace with the digital age but are also leading the charge in the industry's evolution.

Transform

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless.

Gen Z

Exposure Ninja

MAY 2, 2025

The UK has long been a leading global financial hub, with London at its core. Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. While global institutions like Deloitte, Barclays, and J.P.

Digital Marketing

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Not random traffic. People actively searching for the solutions you provide.

SEO

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. How does your approach to programming differ from alternatives?

Marketing Strategy

Marketing Insider Group

AUGUST 5, 2025

Research shows that 80% of consumers search online for local businesses weekly, underscoring the importance of making a strong first impression via digital channels. Research shows that 80% of consumers search online for local businesses weekly, underscoring the importance of making a strong first impression via digital channels.

SEO

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? They need further nurturing to become sales-ready.

Whitepaper

Orbit Media Studios

SEPTEMBER 18, 2024

In this dataset, the middle of day and middle of week are when our visitors are most likely to become leads for our web development and website optimization services. What time of day do my visitors become leads? How many days does it take for my visitors to convert into leads? But you have the data. Analysis was very difficult. Fix it quick!

CRM

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit

Exposure Ninja

JUNE 26, 2025

Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services. For finance marketers, this shift presents both a challenge and an opportunity. What Are AI Overviews and Why Do They Matter for Finance Marketers?

Finance

Exposure Ninja

MAY 2, 2025

AI search is changing how people find and choose brands, products, and services. Charlie Marchant , CEO of Exposure Ninja, explains: “We’re seeing marketers use AI to write content or test ideas, but very few are thinking strategically about how to influence what’s being said about their brand inside AI tools. .”

PR

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Backlinko

MARCH 5, 2025

Similarweb is powerful for digital intelligence. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Plus, you can use Market Explorer to spot emerging industry trends before your competition.

SEO

TechWyse

NOVEMBER 28, 2023

We have gathered the top marketing insights, trends and updates that will help you stay ahead of competitors and rake in more profit this year and moving forward. From holiday season marketing to OpenAI’s Custom GPT, here’s what happened this month in marketing. Read the blog here.

Customer

Lynton Web

NOVEMBER 12, 2024

When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. your marketing automation and CRM/ERP or other platform) and enabling smart, data-driven operations.

CRM

Exposure Ninja

JUNE 23, 2025

The SEO landscape has shifted dramatically , and with it, our role as digital marketers. AI Search tracking technology that’s revealing customer sentiment and market positioning in ways we’ve never seen before. Sound impossible? It’s not anymore. The catalyst? ” — that’s not a keyword.

SEO

Exposure Ninja

JULY 24, 2025

NP Digital : NP Digital combines technical SEO expertise with AI content strategies, making them a solid choice for large brands wanting performance-first visibility in AI search. Exposure Ninja is an award-winning digital marketing agency helping brands across the UK and U.S. Exposure Ninja (UK & U.S.)

Thought Leadership

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? Sponsored Posts: You pay the influencer to post about your product or service. What you do, say, etc.,

Influencer Marketing

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Struggling to know how to use AI with your marketing? Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy What is an AI Search Optimisation Audit?

User-Generated

Unbounce

JANUARY 31, 2025

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. Updated on January 31, 2025.

Logistics

Lynton Web

FEBRUARY 4, 2025

Banking has moved online, but many traditional banks struggle to match the digital experience that customers now expect. Legacy banks have something valuable their digital-first competitors lack: trust, established relationships, and community roots. The challenge is bridging these strengths with modern digital tools.

Transform

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. Maybe youre a marketing professional with a passion for storytelling, or a fitness coach who believes in sustainable, long-term health changes. Ask yourself: What do I want to be known for?

Branding