Jeff Bullas

FEBRUARY 6, 2023

Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients. Are Instagram growth services worth it?

User-Generated 305

User-Generated Management Price Place 305

Hubspot Marketing

MAY 1, 2023

Today, more than ever, it's up to brands to gain consumer trust, especially if they want to access the customer data needed to create effective and personalized experiences. So let’s take a deeper dive into six steps you can take or consider in building trust with consumers (while still fulfilling your data needs).

Law 113

Law Branding Analytics Communications 113

AWeber

OCTOBER 11, 2023

When I started my own business, I jotted down a list of administrative and setup tasks that I needed to complete right away. One of the first tasks I tackled: Getting a professional email address. I didn’t want to send from a free email address — an amateurish move. What is a professional email address?

Non-Profit 87

Non-Profit Email Marketing Branding Customer 87

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Ensure you know the brand and marketing objectives and how the integration will be measured. Get everyone aligned on timelines.

Branding 88

Branding Communications CRM Management 88

Rock Content

AUGUST 7, 2020

How to have a good WordPress security? For this reason, here are the 17 tips you should know to make your WordPress site completely safe: 1. Log in with your email 3. Increase the security of the wp-admin directory 6. 17 ways to secure your WordPress website! What if, suddenly, everything just disappears?

User-Generated 142

User-Generated Management Digital Marketing Product 142

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam.

Health 100

Health Education Email Marketing Product 100

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action? How to Write a Call-to-Action What is a call-to-action? Download an ebook.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Looking to bulk up your email list?

Price 82

Price Marketing Mix Key Performance Indicator User-Generated 82

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. What is dark social? For example, have you sent an email today?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're unfamiliar with ChatGPT , here's what you need to know. What is ChatGPT? ChatGPT is a publicly accessible tool owned by OpenAI.

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 77

Email Marketing Law Communications Marketing 77

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? You need to make them aware of it and get them excited. Then SEO may not be your best course of action.

SEO 141

SEO User-Generated Energy Promotion 141

Hubspot Marketing

AUGUST 4, 2022

With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. You might be wondering: What types of automation will benefit my business the most? What should I stay away from?

CRM 136

CRM Shipping Logistics Email Marketing 136

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Neil Patel

AUGUST 6, 2021

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch? What Is a Product Feature? What about a software product?

Product 142

Product User-Generated Real Estate Manufacturing 142

Customers.ai

JANUARY 22, 2024

Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great. Expand Your Retargeting Audiences with First-Party Data One of the main problems with retargeting is that audience sizes have become so small that you can’t reach the number of people you need to in a cost-effective way.

Outbound Marketing 103

Outbound Marketing User-Generated Advertising Advertisers 103

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Many Chat

APRIL 15, 2022

If you missed out on Instagram Summit, not to worry: you can catch up on what you missed through our Day 1 and Day 2 summaries. Through Instagram, you are able to market your business, engage with potential customers, and convert them to lifetime buyers. Owning your audience requires several steps: baiting, nurturing, and securing.

eBook 98

eBook Communications Promotion Email Marketing 98

Search Engine Land

SEPTEMBER 6, 2023

Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

PR 132

PR SEO Health Influencer Marketing 132

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Get the daily newsletter digital marketers rely on. ” He then assured readers that what “may have inadvertently” happened would definitely not happen again.

Advertising 87

Advertising Advertisers Law Digital Marketing 87

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? It starts with knowing what the customers want.

Customer 95

Customer Automobile CRM B2C 95

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Transform 97

Transform Education Marketing Marketers 97

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level.

CRM 92

CRM Marketing Strategy Content Marketing Branding 92

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication.

Customer 104

Customer Transform Thought Leadership Law 104

Buffer Marketing

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

Copywriting 56

Copywriting PR SEO Content Marketing 56

Rock Content

MAY 11, 2023

When you are creating content like website pages and blogs, it can seem a bit subjective. A content marketing report is a bit like a report card from a school. It lays out what is working and what isn’t. It tells you what you did right and what isn’t as successful. How to Write a Content Marketing Report?

Content Marketing 80

Content Marketing Key Performance Indicator B2C Marketing 80

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. To leverage the power of Google Business reviews effectively, you need a strategy in place. But how to get Google reviews?

User-Generated 86

User-Generated Customer Food Place 86

Rock Content

JULY 31, 2023

In marketing, one of the concerns is the impact of AI on content production. Here at Rock Content, we’ve already discussed the risks and benefits of AI tools and their potential to make the daily life of marketers more efficient , without neglecting the creativity and adaptability inherent to the human mind.

Transform 92

Transform User-Generated Copywriting Communications 92

Hubspot Marketing

JANUARY 5, 2024

So, what is the actual definition of content writing? That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. However, the role varies depending on both industry and business needs. But that’s easier said than done. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Many Chat

APRIL 22, 2022

Being an Instagram influencer or creator is a growing market where companies are investing billions in marketing dollars for the right people to get their products in front of viewers. What better way to take advantage of this growing industry than to build brand partnerships with these companies? Types of brand partnerships.

Branding 97

Branding Promotion Price Influencer Marketing 97

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 85

eCommerce User-Generated Manufacturing Finance 85