Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? Updated on January 6, 2025. 14 min read Ahh, the funnel. Lets do it. A landing page funnel guides potential customers through your sales process.

User-Generated

Orbit Media Studios

AUGUST 6, 2024

But how inaccurate is Google Analytics? We’ll show our approach for measuring how inaccurate GA4 is. We’ll also show you how to check this for yourself in your own account. So GA4 underreports all traffic and conversions , but there are other ways to record activity on your website… How can you measure the accuracy of GA4?

Analytics

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In other words, dont wing it. The key is to be specific. Another perk?

SEO

Backlinko

FEBRUARY 27, 2025

Choosing a Semrush plan isn’t always obvious. In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. month: Caters to growing businesses and small agencies Business plan at $499.95/month: Pro Plan ($139.95/month):

Price

Hubspot Marketing

MAY 5, 2025

It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. Mentors are really important for learning how business actually works. 11 Helpful Resources for Improving Your Business Skills 1.

Finance

Backlinko

APRIL 29, 2025

Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. In short: Choose keywords to target potential customers across the buyer journey and drive conversions. The team identified and mapped transactional keywords to these money pages. The result?

eCommerce

Backlinko

JANUARY 23, 2025

In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips. Here’s how to take control of your travel SEO strategy.

SEO

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. Unlike general marketing firms, these specialized agencies have a deep understanding of the manufacturing industry – from the complex B2B industrial sales cycles to the technical nature of products and services.

Manufacturing

Duct Tape Marketing

JANUARY 10, 2025

In this blog, Ill break down the critical concept of the marketing leadership gap and how addressing it can unlock your businesss full potential. The advice is everywhere, but what if youve tried it all and still dont see results? Many small business owners struggle to create marketing strategies that deliver measurable growth.

CMO

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. This means being online isn’t optional.

Digital Marketing

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. We’d also recommend this podcast if you run (or work at) an SEO or marketing agency. The “Agency Series” episodes offer actionable insights for agency owners offering SEO services.

SEO

Hubspot Marketing

MARCH 5, 2025

In this article, Im digging into B2B marketing analytics, including what it is, the essential data to collect, and how to set up B2B marketing analytics and Ive shared tools, too. B2B Marketing Data to Collect How to Set Up B2B Marketing Analytics B2B Marketing Analytics Tools What is B2B marketing analytics?

Analytics

Unbounce

JANUARY 31, 2025

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. Updated on January 31, 2025.

Logistics

Exposure Ninja

JUNE 13, 2025

In this guide, we cover how to craft a branding strategy that captures attention, builds trust, and drives real, measurable growth. Don’t hire an agency until you’ve read this guide Find out how the best web design agencies build high-converting websites. You don’t just need a good-looking logo or a catchy tagline.

Branding

Backlinko

JULY 16, 2025

In this guide, you’ll learn: What to publish so LLMs actually cite you Where to seed your content for maximum pickup And how to track whether your brand is showing up Get your brand into the conversation now — so you don’t get left behind. Adopting this new approach means rethinking how you show up online. The difference?

User-Generated

Jeff Bullas

NOVEMBER 9, 2022

With that interest came a challenge for agencies… How do you present the work you’ve done for your clients and which SEO metrics do you choose to showcase your success? Simply put, if your agency is doing its job well, your client’s organic traffic should be increasing steadily each month. Organic traffic.

SEO

Hubspot Marketing

MAY 11, 2023

That’s why many companies choose to outsource their SEO to an SEO agency/service. And how much will it cost? In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. But where do you start? What do SEO services do?

Price

Neil Patel

DECEMBER 9, 2020

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

Price

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. Don’t make the mistake of putting this community in the same bucket as Facebook or a broader PPC Campaign. How to help this person get a promotion?

Whitepaper

Marketing Insider Group

NOVEMBER 2, 2020

SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing?

Content Marketing

Neil Patel

OCTOBER 3, 2020

If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there.

SEO

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. When choosing the right analytics company to work with, there are certain characteristics you need to take into consideration. Not all agencies are built the same. The 6 Characteristics That Make a Great Analytics Company.

Analytics

Pam Didner

OCTOBER 7, 2020

A lot of people think about the scope of the profession they are choosing. Read blogs and updates . For social media marketing, you should have read the latest blogs from Social Media Today , Social Media Examiner. As we know that many people play, work, and shop online, a brand needs to present itself digitally.

Digital Marketing

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. You can use review sites like Clutch.co , HubSpot Agency Directory , or Sortlist if you’re looking for something more specific in the reputation management industry.

Management

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? So you visit a general care physician who performs a series of quick tests.

Marketers

Marketing Insider Group

FEBRUARY 2, 2021

You may have to test them to see how they work with your business model. You may have to test them to see how they work with your business model. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Build brand recognition?

Digital Marketing

Marketing Insider Group

MAY 27, 2020

It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is. Quick Takeaways. Define Your Goals. Source: [link].

Digital Marketing

Neil Patel

FEBRUARY 18, 2021

This tool has lots of cool features that focus on blogs, video, and social (all the “cool” stuff). Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms. This is where marketing tools come into play. You can monitor keywords as well.

Price

Buffer Marketing

JUNE 20, 2024

Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. But with so many competitor agencies out there, it was hard to stand out without getting our brand in front of customers via ads or by ranking at the top of search results.

Thought Leadership

Search Engine Land

JANUARY 30, 2024

After that, how you can improve prompts to get even better answers from me. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. The language model is based on content from Search Engine Land layered on top of ChatGPT.

SEO

Unbounce

APRIL 10, 2019

How many stages do potential buyers have to go through to be considered a conversion? How do you create a landing page that speaks to the needs of B2B buyers? There could be many reasons for this lack of satisfaction. I don’t blame them, of course. Simplify Customer Experiences. And that doesn’t do anything to help their conversions.

Promotion

Neil Patel

APRIL 5, 2023

Finally, how will you leverage these insights to elevate your business? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. That’s where you’re wrong. Well, their success validates your ideas.

SEO

Hubspot Marketing

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. TV commercials, print advertisements, and billboards all attempt to do just that.

Marketers

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

Marketers

Neil Patel

OCTOBER 16, 2020

You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. 4 Ways an Adwords Consultant Can Help Grow Your Business.

User-Generated

Hubspot Marketing

DECEMBER 21, 2023

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. Of course, PPC is just one part of an effective marketing strategy. What is a Google Ads campaign?

Inbound Marketing

Neil Patel

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. Yet many marketers and writers have made this mistake.

Millennials