Navigating the creator economy: Strategies for brands and marketing teams
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. Finding the right influencers and communities Look for influencers whose followers match your core demographic.
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