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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

A LinkedIn newsletter is not just another digital trend. A regular newsletter attracts potential customers or clients who want to learn from your expertise. Then, leverage these insights to better understand audiences and fine-tune future content and marketing efforts. How to Get Started Creating a LinkedIn newsletter is easy.

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How B2B Marketers Can Build Brand Trust (and Why It’s Important)

Trade Press Services Newsletter

New research from Forrester reveals just how essential trust is in the B2B marketplace. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. People, especially in the B2B world, buy from brands they trust.

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How curiosity fuels your marketing

Businesses Grow

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. Can you learn to be curious? They probe.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Digital content. Digital content.

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AI Vs. Humans: Who Will Win the Content Creation Game?

Marketing Insider Group

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.