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From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.
A LinkedIn newsletter is not just another digital trend. A regular newsletter attracts potential customers or clients who want to learn from your expertise. Then, leverage these insights to better understand audiences and fine-tune future content and marketing efforts. How to Get Started Creating a LinkedIn newsletter is easy.
New research from Forrester reveals just how essential trust is in the B2B marketplace. Share your knowledge and experience through bylined articles, in-depth blogs, speaking engagements , white papers, webinars, and other forms of brand-centric messaging. People, especially in the B2B world, buy from brands they trust.
The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. Can you learn to be curious? They probe.
Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Digital content. Digital content.
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.
As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” ” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements.
Change is the only constant in today’s rapidly evolving digitalmarketing landscape. As GEO and its effects on SEO and digitalmarketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. How GEO works.
In my last article, we talked about howmarketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate.
Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning.
The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.
So how do you measure a community? In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough. They say if you can measure it, you can manage it. That’s not a rhetorical question. It’s easy to get misled by the wrong numbers. It’s easy to get misled by the wrong numbers.
Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. If you’re not keeping up (or, better yet, leading the learning curve,) your business may end up being left behind.
Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.
The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. That said, let's get into it.
The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.
If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024.
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts.
Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.
This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. And who can blame them?
Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. In many cases, this means doing the groundwork that will create and reinforce the market for your service.
These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.
At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Analyzing paid media performance isn’t just a good idea; it’s essential.
Artificial intelligence is transforming digitalmarketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.
Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. ” or “How do others solve my same problem?” Even better?
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. The truth?
For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. So… no need to click.
Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Is SEO worth learning in 2024? In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). SEO jobs are booming. Why is this happening?
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. The way we build a business for long-term success is by caring about how we spend our time. She replied with, “No, how do you use it for business?” Maybe you’ve done the same?
But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.
Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digitalmarketing. That’s not just impressive, it’s crazy! But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready? Let’s start with step one.
Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.
workers say they don’t know how to use their new AI tools, according to a report from Slingshot. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Acquia announced AI-powered enhancements to its digital asset management solution Acquia DAM.
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?
And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digitalmarketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
Matthew Stibbe , CEO of Articulate Marketing , told me, "Community is not the cult of celebrity. That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves.
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. If so, how? Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? hours per day with AI.
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