Search Engine Land

SEPTEMBER 28, 2023

Google today announced a new “standalone product token”, Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. You can use robots.txt to block Google-Extended from accessing your content, or parts of it. The announcement. ” Robots.txt.

User-Generated 145

User-Generated Management Product SEO 145

Scoop.it!

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Management 90

Management SEO Content Marketing Customer Marketing 90

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Every piece of content should be a narrative. Sometimes, they are looking for content hosted on a media site, a third-party blog, etc.

SEO 93

SEO Gen Z User-Generated Health 93

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? This provides general usage priority, including faster response times and priority access to new features and improvements. Use cases : Content moderation, safer internet interactions. Available resources. Target users.

Price 136

Price User-Generated Education eBook 136

Scoop.it!

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. How to Access SGE Access to SGE is currently limited, as it’s in testing through December 2023. Google is the industry powerhouse in the field of search engines.

Transform 145

Transform User-Generated SEO Advertising 145

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. It also improves user experience to drive engagement and conversions. Extract a clear and detailed organizational structure that mirrors the site’s content.

SEO 131

SEO User-Generated Transform Market Trends 131

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. age, gender).

Advertising 95

Advertising Advertisers Search Marketers Marketing 95

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. ” Instead of just listing links, SGE combines data from travel blogs, government tourism websites, and user reviews to create a concise guide.

Health 92

Health User-Generated Finance Advertising 92

Rock Content

APRIL 8, 2024

On-Page Optimization: Crafting Content for Local Relevance Successful SEO starts on your web pages with NAP. Optimize your tags Whenever you create a page for the internet, whether part of your website, a marketing landing page, or a blog article, it is a potential indexed page for Google.

SEO 82

SEO Place Promotion Marketing Strategy 82

Hubspot Marketing

FEBRUARY 24, 2023

While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. The first step in improving your technical SEO is knowing where you stand by performing a site audit. On-Page SEO On-page SEO refers to the content that tells search engines (and readers!)

SEO 127

SEO User-Generated Place Product 127

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

DECEMBER 4, 2023

30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Almost overnight, people began using it to write emails, blog posts, code, and ad copy. Analyzing search query relevancy for improving ads targeting. Looking back at ChatGPT’s debut ChatGPT launched on Nov. Built on OpenAI’s GPT-3.5

Transform 117

Transform Copywriting User-Generated Price 117

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Scoop.it!

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Finally, webinars are great for getting the word out.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

JUNE 13, 2023

If so, you've come to the right blog. Unlike ChatGPT, Bing isn't solely an AI language model, meaning it has internet access and can browse the web to find documents, videos, and more. Poe by Quora A unique feature of Poe by Quora is its ability to give users access to multiple chatbots to generate the necessary answers and content.

User-Generated 125

User-Generated Price Marketing Marketers 125

Search Engine Land

OCTOBER 23, 2023

Further, unlike ChatGPT, Bard has native access to the live web. Instead, it customizes the markup to suit your unique content and requirements. Whether you operate an ecommerce platform, a local business, a news site, or a blog, Bard can analyze your content and recommend schema markup that precisely matches your content type.

SEO 140

SEO User-Generated eCommerce Customer 140

Marketing Insider Group

FEBRUARY 12, 2024

Today’s users expect more than functionality; they seek intuitive navigation, personalized experiences , and anticipatory content, leading to a significant shift in website UX design. They want intuitive navigation, personalized experiences, and content that answers their questions before they even ask them.

Transform 90

Transform SEO Analytics Customer 90

Buffer Marketing

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

User-Generated 138

User-Generated Food Promotion SEO 138

Search Engine Land

APRIL 20, 2023

This makes it easier for your content to be indexed and ranked in search engine results pages (SERPs). That being said, every WordPress blog has its shortcomings. Let’s focus on bottom-line recommendations that will result in 99 out of 100 WordPress blogs passing CWVs. I recommend Big Scoots or Agathon.

SEO 112

SEO User-Generated Real Estate Analytics 112

Rock Content

FEBRUARY 15, 2024

It improves your reputation Sleek good looks may get a customer’s initial attention, but it’s ultimately user experience that decides whether a positive first impression will stick. Make it easy to find Great content, products, websites, and experiences are more than just fantastic once you discover them.

Copywriting 81

Copywriting Energy eBook Product 81

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. A generative AI system makes a broader variety of data accessible, but the accuracy must be verified. Your AI system should do the same, ensuring quick and efficient access for creating outputs.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Hubspot Marketing

FEBRUARY 22, 2023

In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Thank-You Page : The visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list. Be shareable content.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 1, 2023

Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. Blog posts. Traffic might come from your highest-performing blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

JANUARY 30, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

SEO 102

SEO Education Promotion User-Generated 102

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story. and helps produce creative ideas to provide valuable and engaging content.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Duct Tape Marketing

FEBRUARY 10, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Perfect for businesses looking to boost sales, save on resources, and improve customer satisfaction, all without the need for coding.

User-Generated 72

User-Generated Video Marketing SEO Customer 72

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

APRIL 23, 2024

Both emphasize the importance of creating informative and helpful content tailored to the target audience’s search intent , weaving relevant keywords into the content and consistently producing quality content following platform best practices. The same goes for adding keywords to video captions and voiceovers.

SEO 112

SEO Gen Z User-Generated Entertainment 112

Rock Content

NOVEMBER 22, 2023

As a Creative Designer at Rock Content, I continuously create color combinations organically, drawing upon the knowledge I’ve accumulated throughout my career. What is Color Accessibility? When we talk about color accessibility, we are talking about inclusion. And why does this matter?

Health 84

Health Place Communications Digital Marketing 84

Hubspot Marketing

AUGUST 28, 2023

According to our Web Traffic and Analytics report , 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before. Users will enjoy a more customized experience with content tailored to their needs.

Transform 90

Transform User-Generated SEO Digital Marketing 90

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages.

Customer Journey 98

Customer Journey Law Analytics CRM 98

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The more insights you have into who your target audience is, the more effectively you can optimize campaigns and ensure content is as engaging as possible. And you now have access to new audience features." Why we care.

Analytics 96

Analytics Management Place Search Marketers 96

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. your social media or website). your successes.

Customer 105

Customer Gen Z User-Generated Analytics 105

Lynton Web

FEBRUARY 26, 2024

Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. Begin by evaluating your current site's performance and identifying critical areas for improvement.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Sharing DIY content offers a variety of benefits to businesses, from improving E-E-A-T to increasing online visibility and even generating leads. Everybody wins!

SEO 107

SEO Education User-Generated Entertainment 107