Hubspot Marketing

MARCH 28, 2023

This mental state has bonafide mental, physical, and emotional effects, including: Depression Anxiety Impaired Job Performance Lowered Job Satisfaction Burnout Moreover, these negative mental health outcomes of imposter syndrome have been the subject of academic research for years. It all boils down to feeling unworthy.

Health 143

Health Management Education Product 143

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. That’s where metrics come in.

Branding 106

Branding Transform Health Analytics 106

Hubspot Marketing

JANUARY 20, 2020

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. When this happens, you can run into one of the most dreaded mental conditions: burnout. Then, take preventative measures. "I

Energy 116

Energy Health Millennials Marketing 116

Hubspot Marketing

SEPTEMBER 7, 2022

From leveraging email marketing to networking with other podcasters, growing your podcast doesn't have to be a challenge. Leverage email marketing. Build a marketing workflow. The Read also has a segment that focuses on mental health, and Crissle will sometimes post mental health advice on Twitter as well.

Health 125

Health Promotion SEO Email Marketing 125

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing Strategy 144

Marketing Strategy Content Marketing Key Performance Indicator Marketing 144

Buffer Marketing

APRIL 28, 2022

From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user.

Fashion 128

Fashion Health Product Branding 128

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 74

Gen Z Health Marketing Marketers 74

Sachs Marketing Group

NOVEMBER 17, 2023

How to Improve Local SEO Rankings Enhancing your local SEO rankings is essential in a digitally-driven market. For example, professionals in the mental health industry might create a listing on Psychology Today. Reviews from local customers are a powerful influence on your local SEO and online reputation.

SEO 91

SEO Promotion Health Customer 91

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Customer 114

Customer Gen Z User-Generated Health 114

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Why is Emotion Marketing so Effective?

Marketing 145

Marketing Marketers Health Manufacturing 145

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. Say, for example, the Hootsuite blog.

Management 103

Management Social Media Marketing Communications Analytics 103

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. This applies to marketers.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Sachs Marketing Group

JULY 17, 2023

Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings.

Content Marketing 85

Content Marketing Marketing Marketers Analytics 85

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Transform 136

Transform Marketing Marketers Millennials 136

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Spend time building your influence.

Millennials 137

Millennials User-Generated Education Advertising 137

Adobe Experience Cloud Blog

JANUARY 12, 2015

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 133

CMO Marketing Marketers Health 133

Businesses Grow

DECEMBER 12, 2022

It can be helpful to talk to someone about your feelings, whether it’s a close friend, family member, or mental health professional. Joeri Billast contributed this one: ME: Who are ideal guests for my Web3 marketing podcast? While this is closely related to marketing, it’s a little out of my natural element.

Entertainment 145

Entertainment Food Place Health 145

Hubspot Marketing

FEBRUARY 14, 2019

Because I could earn points for every dollar spent on a flight (points which never expired), and I appreciated the airline's customer-first mentality. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing. What is relationship marketing? Relationship Marketing Examples.

Food 144

Food Customer loyalty Marketing Marketers 144

Adobe Experience Cloud Blog

NOVEMBER 28, 2012

As a B2B marketing professional trying to create your social media and content strategy, having a basic foundation of human psychology can help amplify your efforts, more effectively reach your audience, and encourage your customers to share your message. Safety and security can include protection, order, law, employment, health.

Law 133

Law eBook Food Health 133

Hubspot Marketing

OCTOBER 12, 2023

Is it a blogging platform? I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Medium is a platform for writers. What is Medium?

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Duct Tape Marketing

AUGUST 23, 2023

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. 00:30): Hello and welcome to another episode of the Duct Tape Marketing podcast. Would you support that idea? [10:39]

Energy 52

Energy Whitepaper Health Transform 52

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Health Marketing Marketers 106

Sprout Social

OCTOBER 23, 2018

Influencers, celebs and even politicians have all experimented with buying followers in the past. Unfortunately, crowd mentality will only get you so far. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following.

User-Generated 111

User-Generated Health Branding Place 111

Neil Patel

FEBRUARY 23, 2021

What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. What Are Niche Communities?

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. There’s less outside influence on your decision. Customer testimonials.

Influencer Marketing 110

Influencer Marketing Shoppers Non-Profit Food 110

Moz

SEPTEMBER 28, 2020

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 1) Survey customers now and provide what they want. Put your products everywhere you can.

SEO 73

SEO Shoppers Retail Transform 73

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 108

Health Affiliate Marketing Non-Profit Food 108

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

Transform 104

Transform Health Pharmaceutical User-Generated 104

Exposure Ninja

AUGUST 26, 2022

If you have 100 blog posts on your website and 10 of them are extremely “unhelpful” then the other 90 pages may have increased difficulty ranking. Get a free review of your marketing and website from our team of digital marketing experts, worth £197. This is the first section of two in the linked blog.

Copywriting 115

Copywriting SEO User-Generated Education 115

Hootsuite

SEPTEMBER 26, 2019

While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips. Follow these tips from influencers to learn how to get Instagram famous the authentic way.

Health 111

Health Fashion Branding Entertainment 111

Many Chat

APRIL 20, 2022

The Dream Workshop partnered with Trilce Jirón Garro, founder of TBS Marketing, to run a visual JSON ad and Reels campaign paired with workflows from Instagram Automation by ManyChat to solve their follow-up challenge. Muan is a Chat Marketing agency based out of Cancun, Mexico. Frazer Brookes is a second-generation network marketer.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Health 141

Health Social Media Marketing Marketing Marketers 141

Sprout Social

JUNE 25, 2020

Marketing leaders often take a unique path to get to managing a social media team. As we’ve seen lately, COVID-19 has forced some marketing departments to reduce ad spending and downsize teams , meaning that there are plenty of marketers who are getting involved in managing social media for the first time.

New Markets 103

New Markets Health Communications Marketing 103