Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest.

Communications

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. What is Paid Media?

Branding

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image?

Branding

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? where a similar Google query might be ransomware attack protection for businesses). This includes conversational headings like The best software to protect businesses from ransomware attacks.

SEO

Hubspot Marketing

JULY 15, 2024

Well, you‘ve come to the right blog because I’m about to explain all of that and more. Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Facebook is home to community management groups, some location-based while others are industry-specific.

Management

Buffer Marketing

OCTOBER 17, 2024

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.   Small business owners often ask, “ What can I leverage?   Small business owners often ask, “ What can I leverage? They’re relatable, memorable, and powerful.

Whitepaper

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Hubspot Marketing

JULY 12, 2024

The metrics you define should be aligned with the business and member goals of your community,” says Jenny Sowyrda, manager of Community Strategy and Operations at HubSpot. The more you can align your success metrics with what the business cares about, the better off you’ll be.” But what about the rest?

Management

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. You’ll see his tips throughout this guide to set your small business up for success. Okay, ready?

SEO

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. This could include blog posts, white papers, webinars, or infographics. I am trained with MarTech content.

Whitepaper

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. We've found that businesses have been successful in using effective lead scoring and tapping into HubSpot, which has recently enhanced its capabilities to make this process more precise than ever. We see it a lot.

Transform

Backlinko

NOVEMBER 1, 2024

If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. SEO has the power to rank your business on top of the search results. Take Washington-based Home Care Contractors as an example. So how does a roofing business show up in the Map Pack?

SEO

Hubspot Marketing

DECEMBER 6, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Warby Parker has baked its value of giving back into its business model.

Communications

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. They help you measure how customers interact with your brand and how they respond to your marketing strategies. You can measure these metrics for specific campaigns or even for your larger business operation.

Customer

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. The paid plans offer more advanced features worth a shout-out: location-based redirects, link expirations, and deep links for mobile apps.

Price

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Digital content. This article?

Tentpole

Hubspot Marketing

SEPTEMBER 12, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground.

Logistics

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Aligning with Business Goals Analyzing metrics aligns your campaigns with your business objectives.

Transform

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? With SEO for plumbers, your business can achieve similaror betterresults. This involves identifying relevant keywords based on key metrics like search intent, volume, and keyword difficulty. It’s not luck.

SEO

Hubspot Marketing

JULY 12, 2024

It's likely that your members go through several touchpoints (blogs, videos, events, etc.) That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. before even reaching a potential conversion event. It often spans multiple channels.

Management

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. Consumers make decisions based on opinions from people they know, like, and trust,” says Finley. Furthermore, 60% say their companies are already building such communities.

Management

Marketing Insider Group

NOVEMBER 18, 2024

Choose platforms that align with your target audience and business needs. Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Not every platform is suited to every business, so choose wisely. Adjust your calendar based on these patterns.

User-Generated

SocialPilot

OCTOBER 14, 2024

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. Many businesses are not able to fully realize the potential of this platform.

Management

Martech

OCTOBER 24, 2024

This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud.

User-Generated

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Hubspot Marketing

MAY 30, 2025

Your map should capture each touchpoint where prospects interact with your business, from initial awareness through consideration, decision-making, onboarding, and beyond. Improved Marketing and Sales Alignment One of the most potent benefits Ive seen firsthand is how journey mapping breaks down silos between marketing and sales teams.

CRM