Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. One thing is for sure: We definitely can look forward to many twists and turns in the online space and the real world — again. Well, friends, it’s that time of year again.

Transform

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer

Content Marketing Institute

JANUARY 28, 2019

?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. That post still reflects on CMI’s definitions page – which still serves to this day as the No.

Whitepaper

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Of that, $61.2

Search Marketers

Rock Content

APRIL 22, 2020

We are going through a delicate moment, which requires the establishment of certain priorities. If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not. Companies around the world face difficulties in maintaining their sustainability.

Content Marketing

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? Healthcare content marketing is complex because of the topics and buyers. Most healthcare organizations use content marketing, but they struggle with strategy and measuring ROI. Quick Takeaways.

Content Marketing

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

Real Estate

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I do my annual wrap up of 2020 in a way that predicts what is coming next year! This blog post is brought to you by GoDaddy Pro.

SEO

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Thought Leadership

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. The 5 Top Facebook Ad Companies in the World. billion people on a single platform.

Advertisers

SMA Marketing

MAY 20, 2022

The Web was publicly announced (via a posting to the Usenet newsgroup alt.hypertext) on August 6, 1991. Just two years after the launch of the World Wide Web, we got introduced to. The online marketing world is much older than many think. Your website is much more than a validation tool. The History of Website Design.

COS

Duct Tape Marketing

DECEMBER 22, 2020

2021 Trends for Small Business Marketing Consultants written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch . In this episode of the Duct Tape Marketing Podcast , I am expanding on the theme of the trend I started last week. Trends for 2021 for Small Business Marketing Consultants.

Marketing

Litmus

JANUARY 5, 2024

41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research

Search Engine Land

JANUARY 5, 2023

18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. See this video (published Dec.

Search Marketers

Exposure Ninja

APRIL 8, 2022

Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy. According to the Office for National Statistics , 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019.

User-Generated

Sprout Social

JULY 26, 2022

Written works (like blogs and ad copy). In 2022, an estimated 50 million people across the world identify as content creators. In 2022, an estimated 50 million people across the world identify as content creators. Despite this, there’s still groundwork you can do to set yourself up for success. That’s where we come in.

Branding

Marketing Insider Group

OCTOBER 16, 2021

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?

Customer

Moz

DECEMBER 16, 2020

Posted by morgan.mcmurray You're tired of hearing it and I'm tired of saying it, but 2020 really has been a year like no other. I'm excited to share with you the results from that survey in this post. The survey was shared on the blog, through email blasts, and on our social media accounts. Methodology. Let's dive in.

SEO

Rock Content

JANUARY 25, 2021

2020 was one for the record books. In achieving marketing resilience , learning from what worked and what didn’t is key. In achieving marketing resilience , learning from what worked and what didn’t is key. What worked in 2020. No one could have anticipated what 2020 held back in January of that year.

Marketing

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. But what do these new trends mean for the ways businesses market themselves online? Which three local search marketing tactics are delivering the most value for businesses right now, and why? Joy Hawkins : Legal Services. Tweet this!

SEO

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Transform

Litmus

AUGUST 7, 2020

So please join me in welcoming Lauren Smith, who is our enterprise marketing director, and Scott Epple, who is our principal product manager. I’m the guy you usually see on the webinars, on the blog, all that good stuff. My name is Lauren, and I’m on the product marketing team right here at Litmus. So is that cool?

Copywriting

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. Making workflows more efficient. Practical advice.

Transform

Unbounce

SEPTEMBER 12, 2023

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. More blog posts by Hayley Mullen Paul Park Paul is a writer on Unbounce’s content team who lives and breathes storytelling. They need more than a blank form field.

User-Generated

Exposure Ninja

JANUARY 25, 2022

Alongside this, in 2020 53% of all website traffic was from mobile devices – do you really want to be missing out on this much mobile traffic? Search engines and their algorithms can feel like a bit of a mystery. How to Get to the Top of Google with SEO. So, where do we start with ranking high in Google’s search results?

eBook

Emanuel P SEO Blog

MAY 17, 2023

I shared my journey into the SEO world, my unique approach to SEO audits, and my predictions for the future of SEO with the host, Olga Zarr. And thank you for the podcast and everything that’s on top of just the podcast – the websites, the social media posts, and all that piece of information. What do you do?

SEO

Hubspot Marketing

MAY 2, 2022

When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There's a new way to think about leadership. It's time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at work. trillion per year.

Price

CXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

User-Generated

Unbounce

OCTOBER 20, 2023

More blog posts by Garrett Hughes Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He was recently named the “The 2018 Marketer to Watch,” in the under 46 category, by his mother. Updated on October 20, 2023. You’re welcome.

Whitepaper

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Content Marketing