Buffer Marketing

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work. It was so rewarding to go beyond sharing advice and offer real opportunity and income to other freelancers.

Energy 107

Energy Non-Profit Logistics Price 107

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Transform 95

Transform Marketing Marketers Education 95

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. Get inspired by these About sections from LinkedIn's blog.

Branding 111

Branding Real Estate Thought Leadership Place 111

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? A big part of marketing is detecting patterns and responding with answers that are patterns and AI does patterns well. Should anyone? It got me thinking.

Marketing 84

Marketing Marketers Social Media Marketing Education 84

Vertical Response

APRIL 19, 2024

Cut through the clutter of common advice with targeted, effective strategies that work. For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement. Browse the rest of our blog for other marketing tips.

Management 83

Management Product Health Transform 83

Set Up

MARCH 28, 2023

This Women’s History Month, we want to continue highlighting the stories and voices of powerful female marketing leaders. Our Women in Marketing series and our virtual women’s community “ In this Dame and Age ” provide a space for marketing women to network and share their journeys.

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Hubspot Marketing

MARCH 28, 2023

But the fact that it's common doesn't make it any less damaging to a person's confidence and career growth. When you have impostor syndrome, some of the most important encouragement comes from realizing how many hugely successful people, both male and female, have built amazing careers even while regularly coping with it. Bottom line?

Health 143

Health Management Education Product 143

Jeff Bullas

FEBRUARY 21, 2023

Social media has disrupted publishing and marketing and how humans share information. Here’s what else AI can do: Automate tasks: AI can be used to automate a wide range of tasks, from customer service and marketing to manufacturing and logistics. appeared first on Jeffbullas's Blog. haven’t been imagined.

Transform 273

Transform Logistics Manufacturing Retail 273

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Is making digital marketing a good option for a career? .

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Duct Tape Marketing

SEPTEMBER 17, 2021

A Guide to Building a Sustainable Speaking Career written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Port and Andrew Davis. In this episode of the Duct Tape Marketing Podcast , I interview Michael Port and Andrew Davis. Marketing Podcast with Michael Port and Andrew Davis.

Entertainment 100

Entertainment Management Branding Customer 100

Hubspot Marketing

JANUARY 12, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. Marketing Snippets. Image Source. Check out these tips.

Food 117

Food Branding Product Marketing 117

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Businesses Grow

DECEMBER 26, 2022

Each year I have a tradition of posting the ten most impactful blog posts I wrote during the past year, based on your “votes” of page views. Five reasons why your marketing department needs to focus on personal branding. 7 Reasons why this is the most challenging time to be in marketing. Here we go: 10.

Transform 91

Transform Health User-Generated Branding 91

Digital Marketer

OCTOBER 2, 2023

They can offer a variety of business perspectives and advice on the question of building a business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy.

Branding 99

Branding Thought Leadership Energy SEO 99

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Whitepaper 110

Whitepaper Price Affiliate Marketing B2C 110

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. What is a content marketing mission statement? Why should you create a content marketing mission statement?

Content Marketing 96

Content Marketing Marketing Marketers Branding 96

Search Engine Land

AUGUST 17, 2023

Get the daily newsletter search marketers rely on. Expanding your understanding of search intent can help refine your engagement and marketing strategies – ultimately improving your understanding of audience segmentation, relevancy, engagement, visibility and increased conversions. SUBSCRIBE See terms.

Entertainment 98

Entertainment Customer Journey Finance SEO 98

Hubspot Marketing

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Career Advice.

Entertainment 145

Entertainment Finance Health Shoppers 145

Businesses Grow

OCTOBER 23, 2023

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable.

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Buffer Marketing

NOVEMBER 1, 2023

  At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. 

Branding 86

Branding Health PR Transform 86

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Adobe Experience Cloud Blog

MARCH 21, 2018

As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. In this blog, I’ll cover why you need to seek a mentor and be a mentor, no matter where you are in your career. Sandra Zoratti , CMO & Co-Founder, The Marketer Network. By the end of Q2, we’re exhausted.

Transform 134

Transform Thought Leadership Millennials CMO 134

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q1 | Is there any advice you’d like to share? “ ” Networking, especially early in careers, is the key to success. “I He also encourages marketers to always seek new information from various sources.

CMO 59

CMO Thought Leadership Customer Journey Performance Marketing 59

Adobe Experience Cloud Blog

DECEMBER 2, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 120

Thought Leadership Promotion Management Branding 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 102

Thought Leadership Inbound Marketing Promotion User-Generated 102

Businesses Grow

NOVEMBER 27, 2023

Too short for a blog post, too important to ignore, here are a few things on my mind these days! When I started my “second career,” I dutifully created “targeted content” for my imaginary “ideal personas.” ” Every week, I blogged about what I thought this imaginary person would want to see.

Customer 73

Customer Gen Z Whitepaper Energy 73

Hootsuite

JULY 25, 2023

It’s a tightrope walk where one off-side comment can send your career plummeting. This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. They’ll save you from a career-ending slip-up.

Law 77

Law Communications Advertising Advertisers 77

Set Up

MARCH 21, 2023

The Set up Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. An hour of networking and discussion led to 4 key points women, and all marketing leaders, should keep in mind. #1

Promotion 52

Promotion Management Branding Marketing 52

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. They’ve since found themselves on the front lines of many marketing organizations. Just a thought. —

Management 126

Management Social Media Marketing Education Communications 126

Set Up

OCTOBER 3, 2023

At Set up , we talk to a variety of Marketing experts in various industries who, surprisingly, share similar challenges, schools of thought, and advice. Showing that no matter where you are in your journey or what company you work for, you are not alone, and marketers gain value by sticking together.

Education 59

Education Advertising Advertisers Promotion 59

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Include skills that are relevant to your industry and that align with your career goals.

Thought Leadership 125

Thought Leadership Transform Communications Branding 125

Buffer Marketing

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

Transform 123

Transform Energy Social Media Marketing Law 123

Adobe Experience Cloud Blog

JULY 25, 2017

But what can new marketers learn from this smashing sensation? Here are 5 tips from Hamilton that marketers just getting started can use to move their career forward: 1. So, you’ve just entered the wild and ever-changing world of marketing. Early in my career, I sent bold emails to those I admired.

New Markets 134

New Markets Thought Leadership Marketing Marketers 134

Hubspot Marketing

JULY 15, 2022

We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Additionally, with tools like HubSpot's Marketing Hub and Hootsuite , working on PR-related tasks — like sending promotional emails and social monitoring — has never been easier. Blog writing. 5 PR Tasks Your In-House Team Can Manage.

PR 125

PR Management Communications Promotion 125

Adobe Experience Cloud Blog

MARCH 7, 2018

They advocated for me and gave generously of their advice, time, and experience. You may think that you aren’t far enough in your career to help others, or that the only people who are in a position to pay it forward are C-levels, but that simply isn’t true. But I also love all types of content (blogs, essays, video, etc.)

Thought Leadership 134

Thought Leadership CMO Promotion Place 134

Marketing Insider Group

FEBRUARY 14, 2023

But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! 8 Methods to Writing Creative Email Subject Lines 1.

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Gen Z eBook Digital Marketing SEO 129