Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

Management 88

Management Price Analytics User-Generated 88

Vertical Response

MAY 10, 2024

A great slogan captures a brand’s essence in just a few memorable words. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand. It brings the benefits to the forefront, showing customers how the product or service can enhance their lives.

Branding 75

Branding Transform Communications Copywriting 75

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Adobe Experience Cloud Blog

MAY 29, 2018

Studies have found that a product’s color influences 60 to 80% of a customer’s purchasing decision. As a marketer, it is useful to explore how the psychology of colors can send the right message to your target audience. It’s no surprise that the most popular brands in the world have a strong association with their logos.

Branding 134

Branding Energy Health Thought Leadership 134

AWeber

FEBRUARY 26, 2024

If you’ve ever had a blog before, you probably know what a hassle it can be to decide which blogging platform to choose. If you’re looking to start your first blog, choosing the right blogging platform can be even more difficult. Looking for a blogging service you can stick with for years to come?

eCommerce 78

eCommerce Price SEO Management 78

SMA Marketing

AUGUST 31, 2023

Example: Direct new visitors to take action, such as learning more about services offered, completing a Contact form, or purchasing a product. Keep Your Homepage Design Simple Simplicity speaks! One of the great aspects of the internet is the ability to get what we want right now.

Digital Marketing 52

Digital Marketing SEO Product Customer 52

Many Chat

MAY 6, 2022

If you’re an ecommerce business, you’ll want to make sure your profile picture makes the best impression, based on your product, branding, and target audience. Whatever the case may be, nailing your Instagram profile picture is an essential part of your marketing strategy. Showcase your product. Play with fonts.

eCommerce 97

eCommerce Real Estate Branding Place 97

Search Engine Land

APRIL 11, 2023

Whenever a Google algorithm rolls out, Google’s recommendations fall back on E-E-A-T factors without fail : “Google’s automated systems are designed to use many different factors to rank great content. Expertise : Local service pages, blog posts. So what is E-E-A-T? Why does E-E-A-T matter for local SEO?

SEO 140

SEO User-Generated Real Estate Transform 140

Hubspot Marketing

JULY 19, 2023

The site can provide insights into local markets, resources, and the business environment that the competitor is operating within. The profit could be overall annual revenue, revenue by product/service, or any other significant measure. Are you wondering why competitor analysis is important? Let’s get into it. Pretty neat. Neat, right?

SEO 84

SEO Price Food Health 84

Rock Content

APRIL 11, 2024

Humans and machines can contribute to each other in different ways to produce great content. Its simplicity and speed in content generation have set a new standard for digital tools. But how can we do it in the most effective way possible? What should we be aware of to make the best use of the available resources?

User-Generated 91

User-Generated SEO Branding Product 91

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience. Jason Rodriguez, Community & Product Evangelist.

Thought Leadership 96

Thought Leadership Product Promotion Email Marketing 96

Neil Patel

JANUARY 12, 2021

We’ll get to that in a sec, but since this is the Neil Patel blog, there’s no surprise which Boomerang this post will focus on! Some marketers might easily dismiss the app or shy away from using it. The Boomerang app is great because short videos are inherently easier to share. What are the similarities? Video Content Is King.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Buffer Marketing

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Logistics 95

Logistics User-Generated Thought Leadership Education 95

Customers.ai

FEBRUARY 23, 2022

With all the marketing tools available, how do you stay ahead of the game and create game changing marketing strategies? We’ve got the answer… text message marketing ! Whether you’re a small business owner , a creator or influencer , an in-house marketer or an agency , business text messaging should be used by everyone!

CRM 98

CRM Communications Customer loyalty Promotion 98

Lynton Web

MARCH 7, 2024

By integrating your CRM, marketing, sales, and service data, HubSpot eliminates the need to juggle multiple platforms, thereby reducing the risk of data inconsistencies. By integrating your CRM, marketing, sales, and service data, HubSpot eliminates the need to juggle multiple platforms, thereby reducing the risk of data inconsistencies.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Exposure Ninja

OCTOBER 17, 2023

A call to action (CTA) is a key element of any marketing or advertising campaign. The CTA tells your audience what you want them to do — buy a product, sign up for a service, or take another action. Without a strong call to action, your marketing is likely to fall flat. What is a CTA? Calls to action come in many forms.

Food 52

Food Price Promotion Direct Mail 52

Hubspot Marketing

SEPTEMBER 22, 2022

In this post, we’ll cover the best examples of personal websites we’ve seen — including resume websites, portfolios, blogs, and demo websites. In this post, we’ll cover the best examples of personal websites we’ve seen — including resume websites, portfolios, blogs, and demo websites. Personal Blogs. Personal Portfolios.

Food 145

Food Copywriting Branding Management 145

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. For example, if I wanted to search HubSpot's blog for marketing resources so I can cite one of our old blog posts, I'd do a site:search for blog.hubspot.com with the search term marketing resources.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Atreyu exclaims.

Customer 112

Customer Millennials Advertising Advertisers 112

Rock Content

SEPTEMBER 2, 2023

If we were to list all the factors involved, we would need much more space than a blog post. Therefore, your Digital Marketing plan must give great attention to this metric, seeking to transform the customer experience into a brand differential. But how does one do that? In fact, this is a mistake often made by companies.

Customer 67

Customer Transform User-Generated Promotion 67

Set Up

APRIL 25, 2023

This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Set up ’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), Why @Alexisfromsetup liked this: I love this ad for its simplicity and dry humor.

Product 52

Product Marketing Marketers 52

Vertical Response

MARCH 20, 2023

Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Product sales Offering cool swag at your event? Let your attendees get it early with emails that promote product sales.

Food 58

Food Entertainment Event Marketing Promotion 58

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Companies publish millions of blogs every day.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Businesses Grow

SEPTEMBER 4, 2023

I regard it as one of the best marketing skills you can have! When I researched this subject, I came across a great surprise: there is almost no research on this subject! When I was in the corporate world, I was trained in the Toyota Production System. The important thing is not to stop questioning … Never lose a holy curiosity.”

Manufacturing 99

Manufacturing Thought Leadership Education Place 99

Rock Content

MAY 7, 2020

This may sound counterintuitive but success in marketing strategy does not start with strategy. As a content marketer or designer, it’s helpful to understand psychological principles, whether you’re working to make an existing website more intuitive or building a digital experience aligned with how users make decisions.

User-Generated 76

User-Generated Price Law B2C 76

Rock Content

JULY 30, 2020

When modern marketers think of conversion rate optimization (CRO), they often plan to A/B test the CTA button in 10 different ways by inserting even more social proof testimonial boxes and dramatically decreasing every intermediate step before the checkout. Simplicity is the key to a highly converting landing page. Keep it simple.

Communications 74

Communications Management Customer Content Marketing 74

Neil Patel

APRIL 1, 2021

Why This Instagram Bio Is Great. This link points users to multiple brand blog posts and membership webpages. Why This Instagram Bio Is Great. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Why This Instagram Bio Is Great. billion users.

Shoppers 137

Shoppers User-Generated Retail Shipping 137

Sprout Social

AUGUST 12, 2020

It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social. But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful.

User-Generated 129

User-Generated Branding Product Advertising 129

Hubspot Marketing

DECEMBER 7, 2022

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. Let's take a look at a few examples that, old or new, we adore — plus what makes them so great. So, what does it take for someone to actually open an email? After all, it's your very first impression of the email.

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Scoop.it!

NOVEMBER 1, 2022

Businesses boasting high brand advocacy are better positioned to increase the prices of their products or services. While you don’t have to lift a finger to create it, you do need to encourage users to create and share testimonials, YouTube videos, social media graphics , blogs, etc. Who Can Be a Great Brand Advocate and Why?

Branding 83

Branding User-Generated Millennials Customer loyalty 83

AWeber

AUGUST 31, 2022

What you’ll learn: How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into). You can do it!

eCommerce 116

eCommerce eBook Price Promotion 116

Digital Marketer

JANUARY 4, 2024

What if I told you that your content marketing strategy is only half as effective without using graphic design? Every marketer knows that we live in a digitally dominant era where content is king, but what is missed is that it’s the visual elements that truly command attention, and get the coveted click.

Content Marketing 97

Content Marketing Transform Non-Profit Marketing 97

Sachs Marketing Group

NOVEMBER 3, 2022

Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. This will ensure people spend more time on your website, discover your products or services, and learn more about your company. Around 40% of visitors bounce in less than 15 seconds. SEO Copywriting Tips.

Copywriting 97

Copywriting SEO Energy Place 97

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

Branding 115

Branding Whitepaper Food Energy 115

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145