Hubspot Marketing

DECEMBER 8, 2023

Image Source 3 Undeniable Benefits of SEO Backlinks Over 46% of SEO pros spend $5,000-$10,000 monthly on link building, a recent study found. Ahrefs backs up this assumption with a study revealing the direct correlation between the number of referring domains and keyword rankings. Here’s how a backlink looks on a web page.

SEO 112

SEO User-Generated Thought Leadership Education 112

Backlinko

MAY 14, 2024

Like white papers and case studies. Enter a keyword to get a list of relevant keywords to add to your web copy or blog posts. For example, California-based family bakery Pastreez used the Keyword Magic Tool to identify buyer-intent keywords to use in site and blog content. Nearly 85% of Instagram’s audience is under 45.

PR 103

PR Customer loyalty User-Generated Marketing 103

Hubspot Marketing

MAY 11, 2023

This often includes title tag creation, technical SEO maintenance (image sizing, page speed, etc.), Image Source An enterprise plan will likely include keyword research, analytics and reporting, PPC ads, title and meta tag creation, technical SEO maintenance, content creation (lead magnets, blog posts, ads, ebooks, etc.),

Price 119

Price SEO eBook Succession Management 119

Lynton Web

MAY 3, 2023

Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Search engines are the greatest generator of website traffic, with studies reporting that 53% of all web traffic comes from organic search results. Title tags In the above image, the tag is the blue text.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Backlinko

APRIL 17, 2024

Private Blog Networks (PBNs): These are networks of websites created for the sole purpose of generating backlinks.They’re often created from expired domains with pre-existing domain authority or set up as completely new sites that have their authority artificially boosted through links from other sites within the network.

SEO 117

SEO eCommerce PR Non-Profit 117

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Customer Journey 102

Customer Journey Email Marketing eCommerce Advertising 102

Lynton Web

NOVEMBER 29, 2022

Any good inbound marketing strategy has several aspects that can never be ignored: content creation, email campaigns, case studies. Use keywords in the most important parts of every webpages: page title, meta description, header tags, URL, and text that links to other pages throughout your site. Again, include a keyword.

SEO 98

SEO Inbound Marketing User-Generated CRM 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

Transform 103

Transform Marketing Marketers User-Generated 103

Sprout Social

SEPTEMBER 14, 2023

Showcasing customer success with case studies: Drift Sometimes, the best way to showcase your business is by highlighting the customers who have found success with your product or service. And this means finding and responding to conversations you’re mentioned in—even when you’re not tagged.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

OCTOBER 31, 2023

We found the top five marketing use cases you can explore (and prompts to use): 1. The tool can study publicly available information and find granular insights about the market — demographics to target, buyer preferences, competitor landscape, and other useful details. You can convert: A blog post into a shorter copy for social media.

User-Generated 113

User-Generated Education Market Research Customer 113

Hubspot Marketing

APRIL 4, 2022

A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. In some cases, Google discovers a change has not panned out as expected and they revert back. For instance, the same study found that "power words" — or words specifically designed to grab attention — can negatively affect CTR. Algorithm changes.

SEO 145

SEO Copywriting User-Generated Content Marketing 145

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

SMA Marketing

APRIL 18, 2024

After resolving their cases, make it easy for clients by providing clear instructions and links to review platforms in follow-up emails or communications. Research and incorporate local keywords relevant to your practice area and geographic location throughout your website content, meta tags, headings, and image alt text.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hootsuite

JANUARY 18, 2024

In fact, in some cases, a more improvised feel can actually add it the appeal of a post. Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). and mix broad tags with niche ones for maximum reach.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

JUNE 14, 2022

Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022. Optimize your title, tags, and description.

SEO 111

SEO Branding Analytics Management 111

Jeff Bullas

MARCH 1, 2023

Display Purposes also offers a pretty interesting blog that gives you some IG tips and tricks. Pros Tailwind’s Hashtag Finder provides color-coded hashtag suggestions, allowing you to gauge which tags are widely popular and which ones are more specific to your niche.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Orbit Media Studios

FEBRUARY 28, 2023

You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? What should I blog about next? Blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word generator to find a theme.

Thought Leadership 138

Thought Leadership SEO User-Generated Promotion 138

Buffer Marketing

APRIL 9, 2024

  It can help you workshop existing content, too, like taking a social media post that performed well on one platform and repurposing it for another (my personal favorite use case).  As we’ve talked about on our Open Blog , we use Notion at Buffer to house most of our (very thorough) company documentation.

Product 105

Product Price User-Generated Social Media Marketing 105

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Create a Blog for Your Website. You’re not alone.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

MARCH 21, 2024

Beyond your portfolio and contact info, your website should show your services, testimonials, and case studies. Image source This means the website is SEO-friendly , uses proper meta tags, has well-formatted URLs, has no broken links, uses image alt text, etc. Take Turner Construction , for instance.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Search Engine Land

MARCH 13, 2024

Prompt: How to choose suitable topics for blog posts? Answer: Choosing suitable topics for your blog posts is crucial for attracting and engaging your target audience. Create blog posts that provide solutions, answers or valuable insights related to these pain points. Here’s something somebody asked me!

Real Estate 103

Real Estate SEO User-Generated Promotion 103

Orbit Media Studios

JANUARY 31, 2023

It is the 6-10 word version of what the company does, formatted with the <h1> header tag. Be descriptive (no tag lines) If you’re a world-famous brand, you can use a clever tagline and everything will be fine. It’s possible that the next step in the user experience should be a case study, a portfolio or a service page.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Search Engine Land

MAY 8, 2024

The user and Google want to know what gives your website the credibility to answer their query and what qualifications, history or case studies you have shared to demonstrate expertise in your field. Sometimes, they are looking for content hosted on a media site, a third-party blog, etc.

SEO 91

SEO Gen Z User-Generated Health 91

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Thought Leadership 107

Thought Leadership Customer Acquisition Education Industry Insights 107

Vertical Response

MARCH 29, 2024

Continuous monitoring and analysis of organic traffic using tools like Google Analytics and Google Search Console are essential, allowing for the identification of trends and the measurement of strategic success, which is further exemplified by case studies showing significant growth following SEO and content marketing efforts.

Transform 68

Transform User-Generated SEO Analytics 68

Sprout Social

APRIL 4, 2023

According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Content Marketing 113

Content Marketing Customer eBook Customer Journey 113

Search Engine Land

JANUARY 17, 2023

Study: 80% of Google Home results come from snippets. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. But in a number of cases, when there was a snippet, Home provided no answer or a different answer. 2010: Reviews came from news sites, hyperlocal blogs and local portals.

Search Marketers 106

Search Marketers Marketing Marketers SEO 106

Adobe Experience Cloud Blog

MARCH 19, 2020

Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Printed collateral like one-pagers, case studies, and eBooks are good educational elements to send with branded items like socks, YETI mugs, or coffee grounds.

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Search Engine Land

MAY 15, 2023

Your domain should be brand led in the majority of cases, and having www.crammed-my-keywords-in-here.com is not going to help you rank today (1999 just called and wants its SEO back). In most cases, hosting should follow common-sense rules: Be situated where your audience is Be fast and ideally platform-specific (e.g.,

SEO 103

SEO User-Generated Digital Marketing Copywriting 103

Many Chat

APRIL 17, 2023

In case you’re feeling jaded about Instagram, it’s still an important channel for business. Shying away from the drab “like, comment, tag” Instagram giveaways, Four Reasons ran a product bundle giveaway to their existing audience and used Instagram ads to reach more ideal buyers. appeared first on Manychat Blog. The secret?

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Customers.ai

JUNE 8, 2022

In this case, we’ll use social media marketing to reach our target audience. Here are a few common customer journeys you can use as guides: Instagram Post > Direct Message > Conversion Facebook Ads > Landing Page > Subscription Search Results > Landing Page > Conversion Blog Post > Email Signup > Purchase.

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Search Engine Land

AUGUST 10, 2023

For instance, if you’re a software company, you could create blog posts or tutorials that answer common questions like “How to install X software” or “Troubleshooting tips for X software.” Below is an ecommerce case study showcasing the synergy between SEO and CX. SUBSCRIBE See terms.

SEO 93

SEO Customer Journey User-Generated eCommerce 93

Search Engine Land

APRIL 1, 2024

It can also happen for technical reasons, such as a tag system on a blog or products only differing by color or size, creating almost identical pages. There are ways, such as using canonical tags, to signify to Google which page from a set of duplicates you want it to rank. the one it chooses to rank).

Energy 119

Energy SEO Education Place 119

Vertical Response

MAY 3, 2024

A pricing strategy isn’t just a tag on a product. It’s not just about setting the price tag; it’s about understanding the customer perception of value alongside competitiveness. You are studying the landscape, comparing your position to your enemies’, identifying both direct and indirect threats. Let’s delve deeper.

Price 92

Price Shipping Promotion Customer Acquisition 92

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Expect to pay more in both of these cases. Whenever you complete a case, email clients a link to your Google review page and politely ask for feedback. And consider hiring you for their cases. Case studies and portfolios are other examples.

Law 76

Law SEO PR User-Generated 76