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The seasonal Manychat blueprint that sparked a 300% engagement increase for Floreat Forum ??

Many Chat

And all it took was one Manychat feature, and a proven strategy executed by Perth marketing agency, AdSocial. Fast forward to the present day, Floreat Forum was looking to engage with its local community to showcase retailers within the mall and encourage more footfall to the property. Don’t forget broadcasting!

Shoppers 102
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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

By having Microsoft Clarity insights for Microsoft Advertising enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance. New UET tag dashboard. There is a new UET tag dashboard that can help you monitor tag data and fix issues.

Product 87
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How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Hubspot Marketing

In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). Facebook Shops and Pink Tag Boutique. Instagram Reels & Headway. TikTok and Abbott Lyon.

Gen Z 117
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. Popular types of shoppable content include social posts, videos, blogs, and ads.

Retail 116
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Mapping the customer journey for SEO and marketing success

Search Engine Land

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Your Shopping tags will be listed in the Instagram Shop catalog. Other folks on Instagram can tag products too.

eCommerce 117
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

SEO 131