Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 120

Management Communications Marketing Marketers 120

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Your website visitor data. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience. Website Analytics.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Cut through the clutter of common advice with targeted, effective strategies that work. How can this be achieved?

Management 95

Management Product Health Transform 95

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Hubspot Marketing

MAY 1, 2024

Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? Professional goals are achievements or milestones you hope to achieve in your career.

Management 100

Management Promotion Thought Leadership Education 100

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.

Transform 97

Transform User-Generated Marketing Marketers 97

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

Customer Journey 117

Customer Journey SEO Logistics Customer 117

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Follow up with what your main call to action or actions are, then ask it to develop some image prompts. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves. The result?

Content Marketing 125

Content Marketing User-Generated Marketing Marketers 125

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM.

Transform 111

Transform Price User-Generated CRM 111

Hubspot Marketing

AUGUST 4, 2022

There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. How can I easily implement these while keeping life simple?

CRM 136

CRM Shipping Logistics Email Marketing 136

Customers.ai

MARCH 19, 2024

Identify who is visiting your site with name, email and more. Without knowing who’s visiting your site, tailoring the user experience to meet their needs and interests becomes a shot in the dark. With website visitor identification, you can get data on each individual visitor – names, emails, domains, etc.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. The Top Benefits of AI for Marketers [New Data] 1.

Marketing 111

Marketing Marketers Customer Branding 111

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs).

Transform 81

Transform Key Performance Indicator Analytics User-Generated 81

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Shoppers 88

Shoppers Millennials Customer loyalty CRM 88

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. And that makes for a smoother customer experience.

Customer 104

Customer Gen Z User-Generated Analytics 104

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Let’s take a step back and consider who your employees really are.

Marketing Strategy 132

Marketing Strategy Content Marketing Marketing Marketers 132

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. But despite the uptick in visitors, your sales and leads remain lackluster. There are strategies you can implement to convert that traffic into paying customers. Here are some key areas to focus on: Use white space to declutter your pages. Keep your layout consistent.

SEO 119

SEO Transform Copywriting Law 119

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. In this post, I’ll show you how to get leads through strategic messaging, increasing your visibility, and a systemized approach. How do I generate leads for free?

Real Estate 76

Real Estate Whitepaper Transform Communications 76

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! So are you ready to embark on this exciting journey of video email marketing? For me, that’s an easy question.

Email Marketing 96

Email Marketing Education Marketing Marketers 96

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

Branding 91

Branding Communications CRM Management 91

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Vertical Response

DECEMBER 18, 2023

In the digital marketing world, email remains a powerful tool. However, the effectiveness of your email marketing strategy can be undermined if your emails end up in the spam folder. This article will guide you on how to avoid having your emails filtered, ensuring they reach the intended recipients.

Email Marketing 67

Email Marketing Management Digital Marketing Promotion 67

Martech

AUGUST 16, 2023

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Whatever platform you’re on, don’t ignore features like these if you have them at your disposal.

Customer 95

Customer Automobile CRM B2C 95

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Answer: Understood.

Promotion 108

Promotion B2C Retail Direct Mail 108

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. In return, I received a list of blog post ideas I can pursue.

Price 99

Price User-Generated Marketing Marketers 99

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Why Email is Important. Get Personal.

User-Generated 144

User-Generated Communications Place Promotion 144

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.

Email Marketing 107

Email Marketing Direct Marketing Digital Marketing Branding 107

Vertical Response

MAY 29, 2023

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. What is Email Automation Software?

Price 95

Price CRM Email Marketing Analytics 95

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? How do nurture emails work?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Customer 109

Customer Transform Thought Leadership Law 109