Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Marketers use it to decide the content topics, formats, tone, and call to action.

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about !

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Exposure Ninja

FEBRUARY 9, 2024

Yes, it’s important to optimise your homepage for your main keyword, but it’s also important that it’s optimised for user experience and the buyer journey. Blog Pages Blog pages are key throughout the buyer funnel and must be optimised. Is your digital marketing underperforming ?

User-Generated 59

User-Generated PR SEO Transform 59

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. And YouTube videos can only take you so far. The hypothesis is that buyers search the way that they talk.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Customer Journey 91

Customer Journey Law Analytics CRM 91

Hubspot Marketing

DECEMBER 21, 2022

This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. In this blog post, we'll cover the following: What is a persona? Why You Need a Persona.

User-Generated 109

User-Generated Education CRM Market Research 109

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 91

CRM Marketing Marketers Shipping 91

Hubspot Marketing

APRIL 21, 2022

Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Image Source.

Price 144

Price CRM Marketing Marketers 144

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. You’ve spent countless hours developing content for potential buyers. Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Sound right? What’s the Real Deal with B2B Lead Magnets?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Here’s your current B2B buyer.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Kuno Creative

MAY 31, 2022

Content is the lifeblood of digital marketing. As a marketing leader, you know it’s virtually impossible to attract and convert buyers without producing assets like blog posts, videos, social media posts, eBooks, webinars, podcasts and case studies.

Energy 88

Energy eBook Digital Marketing Marketing 88

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey marketing?

Advertising 52

Advertising Advertisers Gen Z Transform 52

Tiecas

AUGUST 1, 2023

It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. See Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions. Engineers and industrial buyers also want to work with reliable suppliers and partners they trust.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. A content management system is what it sounds like.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Digital Marketer

SEPTEMBER 26, 2023

Complex checkout process : a labyrinthine checkout can deter even the most enthusiastic buyer. Become A Certified E-Commerce Marketing Master The Industry’s Most Comprehensive E-Commerce Marketing Certification For The Modern Marketer. Did they read blog posts? Watch videos?

eCommerce 92

eCommerce Transform Logistics Shoppers 92

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look.

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. Think of: Video content that allows people to experience the topic or solution.

Whitepaper 105

Whitepaper Education Content Marketing Marketing Strategy 105

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps.

Customer Journey 105

Customer Journey Customer Social Media Marketing User-Generated 105

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

SMA Marketing

SEPTEMBER 15, 2022

A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows. I'll celebrate six years as part of the SMA Marketing Team in a few weeks.

SEO 96

SEO Content Marketing Product Communications 96

Martech

SEPTEMBER 9, 2022

” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

Customer Journey 112

Customer Journey B2C Marketing Marketers 112

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Customer Acquisition 91

Customer Acquisition Analytics Education Entertainment 91

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

Customer Journey 113

Customer Journey Customer User-Generated Whitepaper 113

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about!

Market Trends 115

Market Trends Content Marketing Customer Journey Transform 115

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 64

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 64

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. They don’t navigate the buyer journey in any linear fashion. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. B2B Influence.

Marketing Strategy 125

Marketing Strategy Branding Customer Acquisition Fashion 125

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. In the world of recommendations (think Netflix and eCommerce), buyers expect personalization. In this type of personalization, you are using your buyer personas as the standard. Quick Takeaways.

Content Marketing 114

Content Marketing Customer eBook Customer Journey 114

Marketing Insider Group

FEBRUARY 7, 2023

B2B customers complete 70% of the buyer’s journey without speaking to a sales representative. Image Source: Marketing Profs Your messaging framework acts as the foundation for building your business’s functions: Marketing & Advertising. When it comes to marketing, consistency is key. Communications.

Branding 81

Branding Communications Advertising Advertisers 81

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102