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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Content Overload With a deluge of content available online, B2B marketers struggle to cut through the noise.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Let’s break down what each one offers and how to decide which will give you the most return for your efforts. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. What is Paid Media? A huge advantage of organic media is longevity.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content.

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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Quick Takeaways Native ads blend seamlessly into content, reducing ad fatigue and improving engagement by appearing natural to the audience. What is Native Advertising?

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How should brands connect to consumer communities?

Businesses Grow

For example, I hear many people describe their “blog community” or “Instagram community,” but those are not communities. If I blog, I have an audience. This is a critical difference because the goodwill and friendship that occurs in a community spill over into the love for the sponsoring brand.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. This blog details the full rundown of what I learned. Table of Contents How much do influencers cost? Image Source This got me curious: what do these budgets look like in dollars? According to a 2024 Statista survey : 22.4