Hubspot Marketing

MAY 27, 2024

It’s becoming increasingly difficult to get people to pay attention in the age of social media, especially with the amount of online content. Thus, content writers increasingly turn to clickbait to stand out and achieve those valuable clicks. But have you ever wondered why/how the clickbait works? What’s considered clickbait?

User-Generated 103

User-Generated Education Marketing Plan Advertising 103

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 114

Health Entertainment SEO eBook 114

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Copywriting 118

Copywriting PR SEO Content Marketing 118

Rock Content

MAY 21, 2024

As AI Overviews roll out to users in the United States with plans for a global expansion, both casual searchers and professional marketers must pay attention. The implications for search behavior, content strategy, and digital marketing are profound. Some experts even called May 14th as ‘day zero’ of Google search.

Transform 96

Transform User-Generated Content Placement SEO 96

Search Engine Land

MAY 20, 2024

However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). The idea I am pushing here is that most of the talk and content around SEO strategy is not actually about strategy but is focused on tactics and planning.

SEO 111

SEO Non-Profit Energy Finance 111

Hubspot Marketing

MAY 23, 2024

Table of Contents Why Do You Need Small Business Tools? Types of Tools for Small Business How I Curated the Best Free Tools for Small Businesses 20 Free Tools to Help You Run Your Business Why Do You Need Small Business Tools? The early days of building a business are a scramble, and small teams do many tasks.

CRM 100

CRM User-Generated Transform Digital Marketing 100

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 107

SEO Inbound Marketing Transform Analytics 107

Search Engine Land

APRIL 26, 2024

Remember, keywords don’t make purchases; people do (or at least for now). This is why focusing solely on keyword research or technical audit won’t do the job. There are many ways to do this. The easiest one is to talk to your colleagues from the marketing department and see if they have this already.

Product 105

Product SEO Gen Z Transform 105

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. Ironically, the “what we do” information is usually just below the headline in smaller text. You can put anything there.

PR 127

PR SEO Place Promotion 127

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. “Influencer marketing is hitting a dead end. The creators build a loyal audience due to the quality of their content and fair product reviews. The content has to keep coming every day, without excuse. It’s crashing everywhere.”

Influencer Marketing 128

Influencer Marketing Entertainment Fashion Health 128

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 126

Gen Z Content Marketing Marketing Marketers 126

Scoop.it!

MAY 30, 2024

Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again. Here’s a look at why content curation matters and how to get started. What is the goal of content curation?

Transform 62

Transform User-Generated Law Promotion 62

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How do you bake the insights into your strategy?

SEO 115

SEO Thought Leadership Price Product 115

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. You've come to the right blog if your business is in the same boat. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 107

Thought Leadership Marketing Marketers Management 107

Digital Marketer

MARCH 1, 2024

And you don’t want that, do you? And you don’t want that, do you? Content Marketing 7.5 million blogs are published each day. There is a reason why more and more businesses are jumping on the content bandwagon. This is because the content is just not the king but the entire kingdom!

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Buffer Marketing

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 122

Content Marketing User-Generated Analytics Marketing 122

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. The question is: are you doing it all correctly? Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. If not, stick with us. Full of character.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Why do many SEO experts still use guest-blogging sites?

SEO 98

SEO Copywriting PR Price 98

Search Engine Land

APRIL 5, 2024

My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.”

SEO 98

SEO Place Communications Education 98

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. Mostly, they use web-based advertising campaigns to do so.

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Search Engine Land

NOVEMBER 20, 2023

Maybe you are already an SEO pro looking to improve your content generation efficiency. only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. But with much AI-powered content, why are collaborative articles so successful?

SEO 128

SEO User-Generated Affiliate Marketing Finance 128

Search Engine Land

FEBRUARY 19, 2024

It is possible to publish excellent content and still see it fail to rank. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. Search and review: Review the SERPs and document content type. What is an SEO strategy?

SEO 116

SEO Whitepaper User-Generated Price 116

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Let’s dive right in!

Thought Leadership 111

Thought Leadership Inbound Marketing Promotion User-Generated 111

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Some are making the same mistakes, while others are doing things differently.

Affiliate Marketing 139

Affiliate Marketing Marketing Marketers SEO 139

Orbit Media Studios

FEBRUARY 28, 2024

Blog posts They may not be ready to hire you, but if you impress your blog readers, they’ll think of you when the time is right. You impress them by showing them your best content. By Andy Crestodina Click! You have a visitor. They land on a page and begin navigating around your website. Hopefully, answers are easy to find.

eCommerce 131

eCommerce Shipping Analytics Place 131

Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. The content aspect of programmatic SEO (i.e., YouTube checklist) {type} software (e.g.,

Non-Profit 132

Non-Profit User-Generated SEO Analytics 132

Search Engine Land

APRIL 11, 2023

To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality. Whenever a Google algorithm rolls out, Google’s recommendations fall back on E-E-A-T factors without fail : “Google’s automated systems are designed to use many different factors to rank great content.

SEO 140

SEO User-Generated Real Estate Transform 140

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. What is a call-to-action?

Whitepaper 123

Whitepaper Copywriting User-Generated PR 123

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. Today, we will tell you about multilingual marketing – what it is, why it’s so important, and how to implement it properly. What is Multilingual Content Marketing? SEO optimization of your website content for local searches.

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Hubspot Marketing

MARCH 11, 2024

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. Top 4 Affiliate Marketing Strategies to Maximize ROI 1. AI enables humans to do their work, no doubt. But it shouldn’t be used to do all of our work for us. Humanize your brand.

Affiliate Marketing 95

Affiliate Marketing User-Generated Marketing Marketers 95

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. Google says that the point of helpful content updates is to promote helpful, reliable, people-first content, and has directed affected site owners to review their help page for information on how to self-assess content if they feel negatively impacted.

Health 135

Health Food User-Generated eBook 135

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from.

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 117

Gen Z Influencer Marketing PR User-Generated 117

Search Engine Land

SEPTEMBER 27, 2023

Local businesses must ensure they can be found by those looking for them – both online and on the road. In this scenario, you might dedicate some text to things to do in the area, the schools, the crime rate, etc. Always start with the page’s purpose – what do you want it to do for your visitors?

SEO 120

SEO Place Product Customer 120

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels.

Transform 87

Transform Customer Acquisition Education Customer 87

Businesses Grow

JANUARY 15, 2024

This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history. Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Outbound Marketing 115

Outbound Marketing Inbound Marketing Content Marketing B2C 115