Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. The role of SEO in user activation By definition, user activation is the moment when a user achieves value. Get the daily newsletter search marketers rely on.

SEO 99

SEO Customer loyalty User-Generated Product 99

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 103

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 103

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 112

Branding Customer Acquisition Advertising Advertisers 112

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed. “Brooks, the running shoe company, has a really good activation of that.

Retail 134

Retail Finance Advertising Advertisers 134

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. A typical example of a program in project management is a martech stack optimization initiative.

Management 103

Management Product Key Performance Indicator CMO 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Branding 133

Branding Energy Customer Product 133

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. What is an influencer marketing campaign?

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Ariyh

JANUARY 1, 2024

. 📝 Intro You open your email in the morning and see a couple of emails from brands you are not very familiar with. Especially if your brand is unfamiliar. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer). You ignore them. US, Germany, Italy).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

APRIL 24, 2024

This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. Customers trying to cancel services.

Price 102

Price User-Generated Law SEO 102

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

User-Generated 106

User-Generated Health Branding Customer 106

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Search Engine Land

APRIL 22, 2024

It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web. This article explores this “give and take” pattern through several examples. Give and take examples 1. This step is important.

SEO 109

SEO User-Generated Advertising Advertisers 109

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. Here, I’ll discuss these signs and share phishing email examples that could fool anyone.

Communications 113

Communications Finance PR User-Generated 113

Buffer Marketing

MARCH 18, 2024

Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary. Instagram customer care is the process of dealing with customers (potential and existing ones) who have questions, concerns, or inquiries about your brand within Instagram via Direct Messages, comments, and brand mentions.

Customer 102

Customer Communications Transform Social Media Marketing 102

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is not just links and brand mentions alone. For example, I asked, “who is Barry Schwartz from search engine roundtable?” For example, if the page contains medical information, research the reputation of the website and content creator for providing medical information. Just brand mentions.

PR 113

PR SEO Customer Journey Thought Leadership 113

Sprout Social

APRIL 29, 2024

Reputation management services protect your brand and help you maintain a positive and professional image through the following advantages. Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. This will deepen your connection.

Management 89

Management Branding PR Food 89

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. ” An interesting idea: Imagine your brand as a character. I really think we are moving into a new era of brand marketing! What would it look like?

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Search Engine Land

SEPTEMBER 20, 2023

Google has launched a new report to help brands identify checkout problems. This report is a valuable tool for pinpointing bottlenecks in the checkout process, helping brands to resolve these issues promptly, leading to an improved user experience for shoppers and potentially more sales. Why we care. Accessing data.

Shipping 134

Shipping eCommerce Shoppers Analytics 134

Search Engine Land

FEBRUARY 8, 2024

TikTok is more than a platform for awareness – it can also generate sales and conversions for brands and businesses (look no further than #TikTokMadeMeBuyIt). ” Here’s what it looks like: TikTok has 170 million active U.S. ” Here’s what it looks like: TikTok has 170 million active U.S. The interstitial.

Gen Z 119

Gen Z User-Generated Food Entertainment 119

Martech

APRIL 3, 2024

Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Demographics 63.6%

User-Generated 83

User-Generated Advertising Advertisers Digital Marketing 83

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. Examining your industry peers will help you better understand your customers’ needs and brand perception. This type of analysis can help you discover how your brand can differentiate itself through marketing.

Price 110

Price Entertainment Social Media Marketing SEO 110

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 111

Real Estate Branding Fashion Food 111

Martech

APRIL 9, 2024

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Law 99

Law Customer loyalty Advertising Advertisers 99

Martech

DECEMBER 26, 2023

Marketers are often the most visible adopters of genAI As the leading and most visible adopters of genAI in most organizations — and the people most responsible for brand perception — marketers find themselves on the front lines of AI bias mitigation. These new challenges often require sensitive human oversight to detect and address bias.

Customer loyalty 109

Customer loyalty Marketing Marketers Education 109

Search Engine Land

MARCH 22, 2024

Engaging on forums can be a great way to help people get to know your brand, but tread lightly. As an active forum user and employee of a company that owns a forum, I can confidently say that forum moderators generally have zero tolerance for self-promotional content or blatantly false information. See terms.

Real Estate 111

Real Estate User-Generated Price SEO 111

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Advertising 106

Advertising Advertisers Finance Entertainment 106

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 127

Copywriting Transform Thought Leadership Customer Journey 127

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. The ones who just post… anything and everything. Recruiting/HR.

Pharmaceutical 126

Pharmaceutical Thought Leadership B2C Social Media Marketing 126

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Let’s explore!

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. Brands that admit their faults, values and practices are more likely to be perceived as authentic.

Gen Z 104

Gen Z Law Marketing Marketers 104

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Informing SEO (and general marketing) activities for maximum impact.

Fashion 111

Fashion eCommerce SEO Product 111

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? But is that enough?

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

SmartBrief - Marketing

FEBRUARY 27, 2024

To keep your audience actively engaged, especially during lengthy or complex streams, integrate interactive elements like polls, quizzes and live chats and competitive elements like rewards or branded giveaways. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Transform 95

Transform Entertainment Fashion Education 95

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. For example, the GPS on your phone captures your location and recommends a driving route in real time. This example shows us the difference between real-time data and real-time marketing. That’s milliseconds.

Customer Journey 99

Customer Journey Marketing Marketers Customer 99

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 112

Gen Z User-Generated Branding Education 112