CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

Lynton Web

DECEMBER 16, 2024

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Business Units balances unity with individuality. Take a hospitality group, for example.

Branding 98

Branding Manufacturing Management Retail 98

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. This makes it crucial for brands to stay agile and adaptable.

Brand Management 87

Brand Management Management SEO Branding 87

Buffer Marketing

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

Branding 75

Branding Influencer Marketing Communications Price 75

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management 112

Brand Management User-Generated Marketers Marketing 112

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Rock Content

DECEMBER 21, 2020

Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. But nothing that good international branding management can’t solve.

Brand Management 78

Brand Management Branding Management Logistics 78

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” And yet thinking of ourselves too much as brands can take away from what’s human and real.

Branding 143

Branding Communications Brand Management Promotion 143

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Branding 140

Branding Transform Education Product 140

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Martech

OCTOBER 14, 2024

Project management tools (e.g., KPIs: Brand consistency score (measured through customer feedback). Brand manager: To ensure brand messaging is consistent and aligned. Asana, Trello). Engagement rates across channels. Sales attributed to cross-channel campaigns.

Key Performance Indicator 118

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 118

Hubspot Marketing

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Needless to say, branding is important for your business to succeed.

Branding 145

Branding Communications Promotion Brand Management 145

ConsumerTalk

JANUARY 9, 2024

Brand manager survey reveals what consumer packaged goods brands most value in an agency partnership

Brand Management 59

Brand Management Management Branding Marketers 59

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).

Product 134

Product Branding Thought Leadership Energy 134

yorCMO

JUNE 1, 2023

Effective brand management is crucial for businesses to establish a strong identity and gain a competitive edge. The post The Importance of Brand and Brand Management appeared first on yorCMO.

Brand Management 52

Brand Management Management Branding 52

Martech

AUGUST 8, 2024

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. average above target in 2023.

Shoppers 121

Shoppers Shipping Retail Communications 121

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another. Becoming Truly Different.

Branding 134

Branding Transform Thought Leadership Energy 134

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 145

Branding Customer Key Performance Indicator Fashion 145

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Regular updates on industry trends or new services can help keep your brand top-of-mind.

Whitepaper 111

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 111

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building? But hey, that’s the point!

Branding 131

Branding B2C Thought Leadership Promotion 131

Martech

JUNE 10, 2025

Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. As a result, tried-and-true brand influence models will not remain as effective as they once were. As a result, tried-and-true brand influence models will not remain as effective as they once were. AI optimization.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Martech

AUGUST 21, 2024

If your brand were a real human, it would be time to consult a shrink. Surely, that is not how your brand management team designed the brand personality. In customer technology, feature sets and media channels are ever-changing and trend-sensitive, giving brands a competitive edge.

Customer 114

Customer Transform Logistics Finance 114

SocialPilot

JANUARY 8, 2025

Each brand includes only one profile from each platform. While the initial pricing appears budget-friendly, it’s worth noting that extra costs apply when adding more brands or team members. The brand and team-based pricing structure of Zoho Social means you can start small and expand. But is it all worth the price?

Price 85

Price Non-Profit Analytics User-Generated 85

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding 115

Branding Key Performance Indicator Customer Journey Marketing Mix 115

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Do you have a large social media marketing team?

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Businesses Grow

MARCH 10, 2025

2) From big campaigns to small acts of cultural relevance A few years ago, Pepsi announced that the big brand “bonfires” were over. Brands had to connect to moments of cultural relevance. But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. My guess is: ZERO.

Transform 105

Transform Influencer Marketing Thought Leadership Marketers 105

Martech

MAY 28, 2025

So, if the primary input is that this asset is for X Brand , I might set fields for brand location, brand campaign and brand manager to be filled in immediately after the input for X Brand. However, that’s only the start of what’s possible by having AI assist with metadata tasks.

Transform 92

Transform User-Generated SEO Management 92

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship?

Branding 80

Branding Customer Customer loyalty Brand Management 80

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary?

Content Marketing 103

Content Marketing Branding Marketers Marketing 103

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? You're facing what some marketing professionals call the "dark hole" of lead management. Look for these telltale signs that indicate your multi-brand lead process needs an overhaul. Did they purchase?

Management 52

Management Transform Branding CRM 52

Hubspot Marketing

AUGUST 19, 2024

Last week, Anna Sokratov, the brand manager for a particularly vile-tasting liqueur called Jeppson’s Malört, gave us this question for Savage: What unconventional marketing approach would you like to take, and how would you go about doing something you haven't done before?

Brand Management 99

Brand Management Video Marketing Product Management 99

SmartBrief - Marketing

OCTOBER 17, 2024

For example, brand managers might want to know how well their ad concepts are performing or to view their sales volumes for product variants in different regions. Process A process is a set of repeatable steps leading to a desired goal.

Market Research 122

Market Research Transform User-Generated Marketers 122

Search Engine Land

AUGUST 1, 2024

Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better. Business email address Sign me up! Processing.

SEO 98

SEO PR User-Generated Education 98

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Price 115

Price Management Brand Management Communications 115