Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship?

Branding 81

Branding Customer Customer loyalty Brand Management 81

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Safeguarding reputation is table stakes for brands. Brand Rights Protection. Updates to Rights Manager.

Branding 102

Branding Brand Management Management Search Marketers 102

Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. With content marketing , you control the story. Here’s why.

Management 125

Management Content Marketing SEO Marketing 125

Rock Content

JANUARY 26, 2021

Each marketing strategy and action can echo in every corner of the city, the state, the country, or even the world. Not only that, the market and many of its competitors are understanding that you don’t create results overnight — you achieve them with a coherent and relevant strategy. This post will cover: What is branding?

Management 72

Management Branding Transform Communications 72

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). Get the daily newsletter search marketers rely on. I believe digital authority management is the answer.

Management 99

Management PR User-Generated Brand Management 99

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Branding 124

Branding Customer Key Performance Indicator Fashion 124

Rock Content

APRIL 25, 2024

Branding is part of the survival of any business on the market. The effort to develop and implement a communication pattern is called brand messaging , and it can create a standardized way of conveying the brand’s values to the public. Every brand has one. We will talk more about this concept in this content.

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 130

Branding Food Finance Fashion 130

Martech

SEPTEMBER 7, 2021

In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “ The Brand Called You.” And yet thinking of ourselves too much as brands can take away from what’s human and real.

Branding 129

Branding Communications Brand Management Promotion 129

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. It makes them fall in love with your brand.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 These brands have high brand salience.

Branding 141

Branding Communications Promotion Brand Management 141

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 But be careful. Clear data. Trust us. )

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 134

Management Copywriting Communications SEO 134

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Branding 121

Branding Transform Education Product 121

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

Management Law Manufacturing Price 141

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 100

Management Shipping Health eCommerce 100

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 143

Management Food Analytics Branding 143

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 142

Management PR User-Generated Advertising 142

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Branding 52

Branding Millennials Finance Fashion 52

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 100

Price User-Generated Copywriting Marketing 100

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management 115

Management Advertising Advertisers Customer 115

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Branding 95

Branding User-Generated SEO Entertainment 95

Hubspot Marketing

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result? I know I do.

Branding 145

Branding Shoppers Entertainment Advertising 145

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 128

Marketing Marketers Market Trends Manufacturing 128

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Branding 132

Branding Customer Customer Acquisition Shoppers 132

Fractional CMO

APRIL 2, 2024

The key p illars of Marketing Operations : Campaign Operations Project Management Process Management Tech stack Management Marketing intelligence Strategy Operations (StratOps ) Brand Management Content Management Data Management Customer Experience Management

Brand Management 40

Brand Management Marketing Marketers Management 40

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Marketing 78

Marketing Marketers Traditional Marketing Copywriting 78

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools. Brandwatch.

Digital Marketing 130

Digital Marketing Non-Profit Price Analytics 130

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO 77

CMO Key Performance Indicator Traditional Marketing Brand Management 77

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 89

Traditional Marketing Marketing Marketers Copywriting 89

Rock Content

JUNE 5, 2023

Products like Ion and WriterAccess , and initiatives like the Jam Sessions webinar series and our interactive newsletter The Beat all form part of our parent brand umbrella. But, if poorly executed, it can easily make your brand fall into some pitfalls. What is brand architecture? Why have brand architecture?

Branding 52

Branding Manufacturing Brand Management Management 52

Rock Content

FEBRUARY 5, 2021

A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords? How important are branded keywords?

Content Marketing 103

Content Marketing Branding User-Generated Marketing 103

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Integrations help you manage and control that messaging for the consistency of your brand voice.

Management 112

Management Brand Management CRM Promotion 112