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Brand safety is BS (until it’s not)

Martech

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding 104
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HubSpot Business Units vs. SyncSmart Portals: Which Multi-Brand Solution Is Right for You?

Lynton Web

Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Business Units balances unity with individuality. Take a hospitality group, for example.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Martech

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. average above target in 2023.

Shoppers 119
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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

It’s perfect for ecommerce brands with a multi-channel approach. Brands that want to deliver consistent, personalized experiences across multiple customer touchpoints. It’s ideal for ecommerce brands juggling multiple tools. Large ecommerce brands managing complex data and multiple customer touchpoints.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

Topics include: Mobile marketing and attribution Retail media networks Starvation marketing AI’s role in podcast advertising and YouTube sponsorships Each episode runs between 15–30 minutes. Greg dives deep into how brands can adapt and thrive in today’s fast-paced digital landscape.

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Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove

Search Engine Land

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. average above target in 2023.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Gaps Torres has similar privacy-first challenges in developing her companys brand purpose. higher), connected TV (13.8%) and social media (11.9%).

CMO 52