Rock Content

SEPTEMBER 11, 2023

In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. First developed by Bain and Company in 2003, it’s a highly respected metric for measuring customer experience and the gold standard to beat in many marketing circles. Structure questions carefully and clearly.

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Branding 133

Branding Customer Customer Acquisition Shoppers 133

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent).

CMO 130

CMO Finance Marketing Marketers 130

Search Engine Land

JANUARY 24, 2024

These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram. Safeguarding reputation is table stakes for brands. Tools that make it easier for brands to protect their reputations are welcome additions.

Branding 103

Branding Brand Management Management Search Marketers 103

Calvyn Lee Blog

DECEMBER 3, 2023

They went on to explain that their target customers didn’t know they existed. You then distribute that insight across the internet in a way that captures your potential customers’ attention. It makes them fall in love with your brand. B2B customers have very specific pain points and requirements.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Digital Marketer

DECEMBER 21, 2023

If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. User-testing and New Product Feedback Do you have a new website or product coming out soon?

Management 96

Management Branding Social Media Marketing Place 96

Martech

JANUARY 22, 2024

Custom marketing technology-related personas The No. To see it in action, check out Getting help with customer experience transformation: Best of the MarTechBot and CDP use case for targeting lapsed customers: Best of the MarTechBot. Today, the team at MarTech is excited to announce several significant updates and upgrades.

Transform 109

Transform CMO User-Generated Management 109

Hootsuite

JANUARY 10, 2024

Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. Hootsuite Managing social media = 25 jobs. And if you’re handling customer service via social media, Hootsuite Inbox also features some powerful AI capabilities.

Price 101

Price User-Generated Copywriting Marketing 101

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Without those, you lose any record of what’s being done with that asset in terms of when, where and by whom. Dig deeper: DAM metadata: Why less is more Uploading the same asset in multiple locations is not only risky, it’s inefficient.

Management 120

Management Brand Management CRM Promotion 120

Rock Content

MAY 8, 2024

During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Keeping your customers happy is the key to success, and knowing what they have to say will help you achieve this goal.

Brand Management 60

Brand Management User-Generated Video Marketing Promotion 60

Hubspot Marketing

JUNE 28, 2023

Pro Tip: Include examples of successful social media campaigns you've managed, including increased followers, engagement rates, and conversions. Most customers first discover a company or brand online, but many small businesses still don’t have websites. Best for: UX/UI designers, web designers, and product managers.

CRM 99

CRM Digital Marketing Management User-Generated 99

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing 128

Marketing Marketers Market Trends Manufacturing 128

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 111

Copywriting CMO PR Social Media Marketing 111

Marketing Insider Group

JANUARY 13, 2021

A brand’s online reputation is critical to success, and you need to own the narrative. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Why Your Brand’s Reputation Matters: A Look at the Data on Online Reputation Management.

Management 125

Management Content Marketing SEO Marketing 125

Rock Content

APRIL 18, 2023

The term “website localization” refers to any and all efforts to tailor a website to the needs of potential customers in a specific country, nation, or other target regions. For some brands, the entire global market may be the target. It helps global brands build stronger, more attractive brand identities.

Logistics 72

Logistics Global Marketing SEO Brand Management 72

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Respond to customer messages and resolve disputes.

Management 102

Management Shipping Health eCommerce 102

Hubspot Marketing

JULY 6, 2021

In this post, let's review what brand salience is, how you can increase your brand visibility, and how to measure it. If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. These brands have high brand salience.

Branding 142

Branding Communications Promotion Brand Management 142

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. That's right, 80%!

Branding 131

Branding Food Finance Fashion 131

Hootsuite

JANUARY 10, 2023

Each content idea is a three-parter, including: A sample post that you can open in Composer to customize and schedule. Who it’s for : Content creators, brand managers, marketers, and small business owners. It lets you track and analyze keywords, brand mentions, and the general activity of your audiences on a large scale.

Digital Marketing 131

Digital Marketing Non-Profit Price Analytics 131

SmartBrief - Marketing

OCTOBER 3, 2023

No matter the industry, brand partnerships can be a powerful tool to broaden one’s audiences and gather unique customer insights – if done correctly. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind. In retail, brand partnerships are a staple.

Branding 52

Branding Millennials Finance Fashion 52

Rock Content

APRIL 25, 2024

The brand’s proposal to the public is what will influence the message conveyed. Therefore, the company’s segment, the products it sells, and the services it provides will have a direct impact on brand messaging. Every company needs to be true to its value proposition to have a solid and effective brand message.

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. Lay the foundation: Brand positioning. How does our product make their jobs easier?

Branding 121

Branding Transform Education Product 121

Many Chat

APRIL 21, 2022

For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management. And because social media is so interactive, it can be tempting to assume that most of your customer communications will occur here.

Transform 105

Transform Social Media Marketing Marketing Marketers 105

Many Chat

APRIL 21, 2022

For female entrepreneurs there are few substitutes for social networking sites like Instagram and Facebook to define and promote your brand management. And because social media is so interactive, it can be tempting to assume that most of your customer communications will occur here.

Transform 98

Transform Social Media Marketing Marketing Marketers 98

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice.

Key Performance Indicator 74

Key Performance Indicator eBook Market Research Shoppers 74

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social. Then, they connect to it emotionally. They take storytelling to a new level.

Food 114

Food Advertising Advertisers Retail 114

Rock Content

JUNE 5, 2023

You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? Products like Ion and WriterAccess , and initiatives like the Jam Sessions webinar series and our interactive newsletter The Beat all form part of our parent brand umbrella. Why have brand architecture?

Branding 52

Branding Manufacturing Brand Management Management 52

Hootsuite

FEBRUARY 18, 2022

As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media. Time-saving workflows: We’re helping you increase efficiency, productivity, and collaboration. Customer connections.

Advertising 112

Advertising Advertisers User-Generated Analytics 112

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. It also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby.

Branding 145

Branding Shoppers Entertainment Advertising 145

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. Managed account services are also available.

Price 86

Price Copywriting Analytics Communications 86

Rock Content

JANUARY 26, 2021

Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? Branding is a way to manage the brand strategies of a specific company.

Management 72

Management Branding Transform Communications 72

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more.

User-Generated 94

User-Generated Communications Social Media Marketing Management 94

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. If you like a writer or want to work with various writers, you can also create customized “love lists.”

Place 68

Place Whitepaper Finance Price 68

Use Insider

MARCH 3, 2023

These are contextual messages that help businesses drive more sales and improve the customer experience. Answering customer questions. Customers often respond to transactional messages with questions like “Where’s my order?” BSPs let your support team answer directly in WhatsApp to ensure uninterrupted customer engagement.

CRM 52

CRM Marketing Marketers Price 52

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy.

User-Generated 145

User-Generated Marketing Marketers Branding 145