Aspiration Marketing

JULY 19, 2023

Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this. Employer branding encompasses an organization's values, culture, and mission, as well as the benefits and opportunities offered to its employees, and contributes to its image and reputation.

Branding 224

Branding Marketing Marketers 224

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 102

Branding Fashion Food COS 102

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Branding 108

Branding Transform Health Analytics 108

Businesses Grow

DECEMBER 19, 2022

A short observation on brand preference. Think of a soft drink brand. There is a good chance you named a Coke or Pepsi product because of their profound brand strength. That product that has my top of mind brand preference. That product that has my top of mind brand preference. They have a top of mind awareness.

Branding 130

Branding Education Digital Marketing Product 130

Digital Marketer

OCTOBER 2, 2023

In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. The Business Persona and the Person If you work for another business, you’ll have to consider the delicate balance of marketing your personal brand alongside your business.

Branding 100

Branding Thought Leadership Energy SEO 100

Martech

APRIL 29, 2024

63% will pay more to shop with brands they’re loyal to. 85% say their favorite brand treats them like an individual. 65% will travel out of their way to visit their favorite brand’s location. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty. This is all positive feedback.

Branding 121

Branding Customer loyalty CMO Digital Marketing 121

Practical eCommerce - Marketing

APRIL 26, 2024

The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce. Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.

Copywriting 108

Copywriting Branding eCommerce Marketing 108

Kuno Creative

DECEMBER 19, 2023

In either case, you need to take an honest look at your brand. You’re a small, growing company that offers a superior product or service and you have a motivated, talented and well-trained group of sales, marketing and customer service professionals, yet you can’t seem to get over the hump and to that elusive next level.

Branding 94

Branding Product Customer Marketing 94

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.

Brand Management 113

Brand Management Management Branding User-Generated 113

Social Media Examiner

APRIL 10, 2024

Worried about balancing professionalism with personal branding? Becoming the Public Face of Your Brand As a marketing agency owner, deciding whether to become the public face of your […] The post Personal Branding Tips for Agency Owners appeared first on Social Media Examiner.

Branding 95

Branding Social Media Marketing Marketing Marketers 95

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is where consumer behavior is driven by an emotional investment in the brand itself.

Branding 103

Branding Marketing Automation Platform Customer Marketing 103

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. While recognizing the importance of a brand voice, you might be unsure where to start. Fortunately, numerous brand voice examples from other companies can serve as inspiration for crafting your own.

Branding 94

Branding Communications Health Education 94

ConsumerTalk

OCTOBER 12, 2023

Any brand can lose its luster over time. Explore how to embark on CPG re-branding strategies such as packaging redesign to revitalize your brand.

Branding 105

Branding 105

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 110

Branding Fashion Gen Z Entertainment 110

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. It also maintains brand consistency across campaigns. What is BrandKit? What is Campaign Builder? Why we care.

Non-Profit 100

Non-Profit Branding Communications Email Marketing 100

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 69

Branding Food PR Fashion 69

Hubspot Marketing

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Branding 143

Branding Customer loyalty Promotion Advertising 143

The LeadG2 Blog

APRIL 15, 2024

Should you focus on branding or sales? Brand marketing develops awareness of your brand and builds a perception of your business's personality to create long-term recognition and customer loyalty. Ideally, any business needs to invest in both branding and sales marketing. The answer is multi-faceted and complex.

Branding 92

Branding Customer loyalty Marketing Marketers 92

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Transform 108

Transform Branding Management Education 108

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Branding 102

Branding Analytics Management Customer 102

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. Per this year’s Business in Society Report , only 41% of Americans now believe brands should take a public stance on social causes.

Branding 119

Branding Customer Marketing Marketers 119

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 101

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 101

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). The stages are as follows: Brand recognition. Brand understanding. Brand recall.

Branding 140

Branding Transform Marketing Marketers 140

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. You’re surely aware of brand searches. There is no better example of the power of brand searches than Reddit.

Branding 106

Branding User-Generated Price SEO 106

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 99

Branding Gen Z Fashion Food 99

Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities. And this is another reason that brand mentions are so powerful.

Branding 135

Branding PR SEO Content Marketing 135

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. And here’s a success story!

Branding 127

Branding Entertainment Advertising Advertisers 127

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Branding 119

Branding Law Influencer Marketing Entertainment 119

CopyBlogger

FEBRUARY 15, 2024

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger. Many solopreneurs with modest prior accomplishments.

Branding 88

Branding 88