Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 This is John Jantsch.

Customer 71

Customer Transform Energy Health 71

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. While logos are visual representations of a brand, slogans are audible representations of a brand. To leave a key brand message in consumers' minds so that, if they remember nothing else from an advertisement, they'll remember the slogan.

Branding 145

Branding Food Automobile Advertising 145

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 84

CMO Transform Education Marketing Strategy 84

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Basically, the tools help you identify what is working and where your energy should be.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Hubspot Marketing

APRIL 15, 2025

But if your audience is invested in YOU your unique expressions, humor, and energy an AI clone isnt a real substitute. These werent surreal or off-brand. Marketing and branding materials. I can generate on-brand images that match your messaging. They actually looked like they belonged in a deck or B2B post.

Product 115

Product Marketing Marketers Entertainment 115

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more. “

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

CMO 59

CMO Thought Leadership Energy Market Trends 59

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We spend so much time investing in our teams, when that same energy could be poured into our teams to understand what makes them most effective. Q5 | What brand do you admire? Q2 | What is your superpower?

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

FEBRUARY 29, 2024

Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. I do notice energy shifts at a very visceral level, and I always can feel when something’s not right. ” Q5 | What brand do you admire? At Set up , we're focused on championing stories that matter.

CMO 59

CMO Energy Thought Leadership Retail 59

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

JANUARY 11, 2022

Making sure every rep is equipped to tell your brand story creates vital connections between what your audience sees in the market and what they experience with your business. When you work together, there’s more opportunity to drive more trust in your brand and products. The new year is already charged with energy and possibility.

Marketing Plan 138

Marketing Plan Energy CMO Marketing 138

Martech

AUGUST 18, 2021

Although there’s a turnover in senior marketing roles anywhere, it still seemed strange to see him depart for a CMO role at small business sales app vendor Privy. After one year and nine months with Privy, Gerhardt has returned to Drift, this time as Chief Brand Officer reporting to Cancel. Tricia Gellman continues as CMO.

Transform 131

Transform CMO Marketing Marketers 131

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Set Up

NOVEMBER 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

CMO 59

CMO Thought Leadership Energy Performance Marketing 59

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Laura Goldberg , the CMO at Constant Contact, to discuss how to trust your intuition, the beauty of simplicity and consistency, and the importance of integrity.

CMO 52

CMO Thought Leadership Energy Performance Marketing 52

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Q5 | What brand inspires you? Modak really admires L'Oreal’s brand because of their dedication to their values. L’Oreal’s messaging is authentic and their products are backed by science.

CMO 52

CMO Thought Leadership Energy Retail 52

Set Up

MARCH 3, 2022

Set up COO, Amanda Thompson , virtually sat down with Natanel Bigger , the Founder and CEO for MONPURE, the world's first dedicated scalp and hair health brand, to discuss the origins of the company, their focus on being ethically and morally sourced, and more. “ Never miss a CMO Spotlight! ” WATCH + READ THE RECAP BELOW.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She advises people to take charge of their personal brand and career advancement. You have to know what your brand is. ” Villegas emphasized the importance of being the driver of your career. Seek mentors.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

MARCH 10, 2022

This enthusiastic energy is also beneficial if it comes through the brand because it creates fans. He continued, “You want consumers to see that positivity and optimism coming through in your brands.”. Never miss a CMO Spotlight! If you're all striving ahead in a positive and optimistic way.” First Name. Email Address.

CMO 52

CMO Thought Leadership Energy Branding 52

Adobe Experience Cloud Blog

APRIL 25, 2017

The Buyer Has A Louder Voice Than The Brand. Today, the buyer has a louder voice than the brand. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. Volume, unchecked does damage to our brands. Tamara McCleary (@TamaraMcCleary) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

MARCH 1, 2012

This means resources and energy get allocated to potentially unproductive activities that don’t impact revenue. By organic traffic, I mean when people are finding your website by means other than paid promotion or direct brand awareness (e.g. typing in your URL or searching your brand names).

Inbound Marketing 123

Inbound Marketing User-Generated Marketing Marketers 123

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Repurpose long-form content for social media Hootsuites internal research shows that across platforms, most brands should aim for 48 to 72 posts per week. It makes teams faster and more agile.

User-Generated 98

User-Generated Logistics Whitepaper Social Media Marketing 98

Animalz blog

MARCH 6, 2025

Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. Kyle has built a significant personal brand on LinkedIn.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. CMOs and their teams. The CMO job description has also undergone massive change in recent years.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. In his concluding chapter, Smith observes that gas can produce both energy and destruction — so can virality.

B2C 120

B2C CMO Energy Food 120

Businesses Grow

MAY 1, 2023

BUT I didn’t really ever consider a brand story being a text between friends. Alex Ledesma provided an update on how brands are beginning to use Web3 and NFTs to unleash new customer value and premium programs that lead to loyalty and new revenue opportunities. Humans will focus on insights and personal brand building.

Gen Z 133

Gen Z Marketing Marketers CMO 133

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Fifty percent of our energy now comes from renewables. But these improvements have to make business sense as well.

Advertising 117

Advertising Advertisers Marketing Marketers 117

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. When most brands think of organic marketing, they tend only to consider keywords, off-site links, and content elements.

Health 117

Health User-Generated Customer Acquisition SEO 117

Hootsuite

OCTOBER 23, 2023

In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But depending on your team’s size and your brand’s social media goals, this can mean many different things. But at its core, they manage and maintain your brand’s social media presence.

Copywriting 112

Copywriting CMO Influencer Marketing Analytics 112

Martech

APRIL 5, 2023

Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently. We are grappling with meeting KPIs, but that thinking is more about the brand and less about customers. “You know every email you send out.

Email Marketing 130

Email Marketing Marketing Marketers CMO 130

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. “At At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. They’ll visit brand’s website.

Transform 98

Transform Customer CMO Energy 98

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. I don’t want lip service, I want action.

Education 131

Education Manufacturing Law Communications 131

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Because the CMO is expected to deliver ROI for the organization. Here are some takeaways and highlights from a few key sessions: Be a Champion Leader.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Sales Force: CMO

MARCH 17, 2025

They will also change the way consumers and brands engage. But you need to set the data foundation now so the agent can use your businesss data and provide a unique and accurate experience when a customer is interacting with or researching your brand. They can focus their time and energy on getting the most out of the conference.

Energy 59

Energy Marketing Marketers New Technology 59