Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

CMO 130

CMO Non-Profit Transform Advertising 130

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 114

Transform Outbound Marketing Entertainment Inbound Marketing 114

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. When you work together, there’s more opportunity to drive more trust in your brand and products. It’s no secret.

Marketing Plan 140

Marketing Plan Energy CMO Marketing 140

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 93

CMO Transform Communications Marketing Plan 93

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketing 96

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 89

CMO Price Transform Marketing Strategy 89

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 82

CMO Transform Education Marketing Strategy 82

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO 63

CMO Customer Journey Transform User-Generated 63

Marketing Insider Group

SEPTEMBER 2, 2020

That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come. The first step is education.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Source: 2019 CMO Survey, Deloitte. Make mobile marketing a priority. Marketers are addicted to short-term metrics. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Hubspot Marketing

AUGUST 29, 2024

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 107

CMO Thought Leadership PR Marketing 107

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. BRAND PHILANTHROPY. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 129

CMO Communications Finance B2C 129

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. In order to do that, I need to market the value of my team internally. Dig deeper: What is marketing operations and who are MOps professionals?

CMO 113

CMO Marketing Marketers Education 113

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “I

Management 133

Management CMO Marketing Marketers 133

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. After all, it’s essential to improve the writing on your Content Marketing and email marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Duct Tape Marketing

NOVEMBER 21, 2022

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. What is a fractional CMO and the services they provide for small to medium-sized businesses.

CMO 79

CMO Key Performance Indicator Customer Journey Marketing Strategy 79

Martech

APRIL 20, 2022

Brands are struggling to provide a frictionless, personalized experience across the customer journey at a time when loyalty is everything. The Trifecta team transforms data insights into actionable, tailored messaging and content, and incorporates those insights into its multi-channel marketing plan–from SEO to Facebook ads to email.

Transform 98

Transform Customer CMO Customer Journey 98

Marketing Insider Group

MAY 14, 2013

Which social conversations are spurring the actions that lead to deeper engagement with your brand? Big Data for Marketing is easy to say but hard to do. For Scott, “the key to scientific marketing is actually the embrace of marketing experimentation as a driver of continuous innovation.”

CMO 111

CMO Marketing Marketers Marketing Plan 111

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? What is the role of a fractional chief marketing officer? Ever puzzled over the role of a Fractional CMO?

CMO 88

CMO Transform Manufacturing Marketing 88

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. However, marketing attribution isn’t a perfect science. Connecting branding initiatives to revenue is a tough exercise.

Customer 113

Customer CMO Customer Journey Non-Profit 113

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats.

Customer 106

Customer CMO B2C Thought Leadership 106

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And imagine “your brand is on all of it.”

CMO 110

CMO Marketing Marketers Advertisers 110

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join. As your audience spends more time on social platforms, your brand must find ways to leverage the power of social media.

CMO 124

CMO Marketing Marketers Price 124

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 117

Management Product Key Performance Indicator CMO 117

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. There are many brands with siloed teams; many with no culture of cross-team collaboration.

Transform 113

Transform Marketing Marketers CMO 113

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. And consumers see right through it.

Education 134

Education Manufacturing Law CMO 134

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 117

User-Generated Marketing Marketers CMO 117

Duct Tape Marketing

NOVEMBER 13, 2014

As we’ve seen again and again, dismissing new communication platforms comes with an opportunity cost for brands, businesses, and consumers. According to a CMO Council report only 15% of marketers believe their companies are doing a very good job of integrating disparate customer data sources and repositories. Before that, SMS.

Retail 75

Retail Shipping CMO Social Media Marketing 75

Content Marketing Institute

DECEMBER 31, 2018

Well, would you know that the exact same things hold true for your content marketing plan ? Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi.

CMO 110

CMO Marketing Marketers Education 110

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Marketing Insider Group

NOVEMBER 15, 2022

A generation or so ago there was a concept of the “super marketer” – a B2B marketer had to be able to cover literally everything, from branding, content, execution, and at the time, emerging marketing analytics and what now looks like rather primitive MarTech. The marketing equivalent of the “ Theory of Everything ”?

Transform 97

Transform Thought Leadership CMO Marketing 97