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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. years) than satisfied customers (3.4

Customer 137
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Winning customer loyalty starts with straight talk about tariffs

Martech

My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. But you need to revise your messaging strategy and start communicating now.

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Brand trust is the most valuable asset your company owns

Martech

It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other. Transparent communication.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 122
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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 120
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Building Authentic Social Media Engagement

Calvyn Lee Blog

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. The key is to focus on creating value, fostering genuine conversations, and building sustainable communities. As he aptly put it, “Don’t ask them to follow you.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 101