Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 91

Search Marketers Health Marketing Marketers 91

Search Engine Land

FEBRUARY 22, 2023

Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge 2012: Imagine searching on your own company’s name and finding a competitor’s ad that said you were “Sold Out” right on your business’ most important holiday. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 84

Search Marketers Marketing Marketers Price 84

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose.

Content Marketing 98

Content Marketing Marketing Marketers Branding 98

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

SEO 106

SEO Content Marketing Marketing Marketers 106

Search Engine Land

JANUARY 30, 2023

Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Marketers Energy 114

Search Engine Land

DECEMBER 12, 2022

The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. That means there’s a good chance your audience is using LinkedIn, and you could reach them and nurture them with solid content marketing. Think again.

Content Marketing 101

Content Marketing Marketing Marketers Real Estate 101

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management 96

Management Branding Social Media Marketing Place 96

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 97

Content Marketing B2C Marketing Marketers 97

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 91

Search Marketers Law Marketing Marketers 91

Search Engine Land

MARCH 7, 2023

Baidu & Google Go Head To Head With Chinese Book Search 2007: Baidu and Google both wanted to be the largest and best book search service in China. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 89

Search Marketers Marketing Marketers SEO 89

Search Engine Land

MARCH 23, 2023

Google Morphs AdWords Offering For Major Motion Picture Studios 2011: Google announced a new version of AdWords called Media Ads, aimed initially at marketers of major motion pictures with new releases.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes that wreck their potential for results. You need to create content from a place of anticipating and fulfilling user needs.

Content Marketing 107

Content Marketing SEO Marketing Marketers 107

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. They also get 55% more website visitors and 434% more pages indexed in search engines. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for.

Content Marketing 97

Content Marketing Marketing Marketers Marketing Ethics 97

Search Engine Land

MARCH 13, 2023

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. Overall, creating content is your best bet for increasing traffic – ranking in organic search brings in 1,000% more traffic than organic social media.)

Content Marketing 98

Content Marketing Marketing Marketers Shipping 98

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Get the daily newsletter search marketers rely on.

Content Marketing 96

Content Marketing Finance Marketing Marketers 96

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 91

Content Marketing Traditional Marketing Whitepaper Real Estate 91

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important?

Content Marketing 96

Content Marketing Traditional Marketing Real Estate Marketing 96

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Search Engine Land

MARCH 24, 2023

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? What are brand style guidelines?

Branding 93

Branding Place Communications Promotion 93

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Welcome Software

DECEMBER 5, 2022

As a result, companies have turned to new forms of marketing to reach their audience. One of these forms of marketing is content marketing: an indirect type of advertising that delivers blog posts, podcasts, and other forms of content to indirectly market a brand to consumers. image source.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Search Engine Land

JANUARY 11, 2024

But amassing links solely for quantity won’t do much for your brand. This panel offers a unique window into how Google perceives your brand and, more importantly, how your customers see you. This feature helps us understand what information Google relies on for a specific search result and how it is being interpreted.

SEO 126

SEO Branding Marketing Strategy Content Marketing 126

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content. So, how do you reach your target audience and achieve content marketing success? Show your brand’s personality. Always: Use a conversational tone.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Digital Marketer

MARCH 1, 2024

Content Marketing 7.5 There is a reason why more and more businesses are jumping on the content bandwagon. This is because the content is just not the king but the entire kingdom! Content is everywhere. But when you have enticing content by your side, that’s a whole other story.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! The Future of Mobile Search Marketing.

Search Marketers 71

Search Marketers Manufacturing Marketing Marketers 71

Digital Marketer

DECEMBER 22, 2023

But the real issue is that we’re increasingly having to navigate a sea of rapid-fire, bite-sized, infinity well content that is algorithmically engineered to hook our interest. Measuring Brand Engagement in Hours, not Minutes When it comes to brand engagement, the playing field between long-form and short-form content isn’t level.

Transform 92

Transform Customer Acquisition Branding Digital Marketing 92

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Search Engine Land

FEBRUARY 16, 2024

Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? You can’t start optimizing your marketing until you have covered the basics. Ssponsored brands video targeting. Sponsored brands video-only creatives. Are your prices competitive?

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Adams & Knight Marketing

AUGUST 16, 2021

“So Good To See You, Connecticut” digital campaign generates results, improves brand perceptions and drives business for hard-hit tourism industry. 16, 2021) – Adams & Knight, one of the leading digital marketing agencies in New England, was recently named a finalist in the U.S. AVON, Conn., (Aug.

PR 130

PR Digital Marketing Education Promotion 130

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. The steps in the AARRR growth marketing funnel are as follows: Acquisition : User becomes aware of brand.

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. This might lead you to ask: so, what are the actionable metrics for social media marketing?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107