Remove Branding Remove Customer Acquisition Remove Customer loyalty
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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty?

Branding 123
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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

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Are you focusing on valued customers or volume customers?

Martech

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews. What is a volume customer?

Customer 113
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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers.

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How to Calculate Your Customer Acquisition Cost

Rock Content

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to reduce Customer Acquisition Cost numbers?

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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers.