Martech

APRIL 3, 2025

Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth. Marketings obsession with short-term wins has created a dangerous cycle. The result?

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 123

Customer Acquisition Customer Key Performance Indicator Transform 123

Martech

JUNE 10, 2025

Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. As a result, tried-and-true brand influence models will not remain as effective as they once were. As a result, tried-and-true brand influence models will not remain as effective as they once were. AI optimization.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

Hubspot Marketing

FEBRUARY 17, 2025

Stay tuned later, Ill share some real-life examples of how MMM has transformed a business's approach to marketing. When asked about the value of MMM, Whittaker said it had transformed how we allocate marketing budgets and measure cross-channel impact. Quantify Long-Term Brand-Building Whittaker provided many examples for MMM.

Transform 96

Transform Customer Acquisition SEO Retail 96

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. A team’s collaboration platform was struggling with high cost per customer acquisition. Generating leads is the lifeblood of any company.

Customer Acquisition 312

Customer Acquisition User-Generated Non-Profit Transform 312

Martech

JUNE 9, 2025

The martech landscape is evolving rapidly — and creative operations is increasingly at the center of that transformation. But that approach is increasingly out of sync with the martech needs of the modern enterprise, especially in CreativeOps, where delivery speed, brand governance and tool interoperability are non-negotiables.

Transform 66

Transform Customer Acquisition Shipping Management 66

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Now, she notes, generative AI has transformed the core of marketing activities. That includes digital marketing or marketing technology.

Transform 111

Transform User-Generated Marketers Marketing 111

Neil Patel

JUNE 17, 2025

Why do some customers keep buying from the same brands despite having plenty of alternative options? Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. What Is Brand Loyalty?

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illumin

MAY 15, 2025

Stay within reach of your customers Certain regions and locations are going to have a unique set of needs and demands, so its important to be mindful of those as well. Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. Dont just tellshow.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. For example, AI tools can analyze all available customer data and create segments based on their behavior and preferences. Siloed data.

Analytics 119

Analytics Transform CRM Marketers 119

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Start by analyzing customer feedback and pinpoint the stages where drop-off or dissatisfaction occurs.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketers Marketing 99

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. The goal is to build such deep customer understanding that product failures become nearly impossible. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Lynton Web

JANUARY 27, 2025

Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. Strong HubSpot reporting practices deliver essential benefits that transform how your franchise network operates, from improving lead management efficiency to optimizing marketing investments.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52

Buffer Marketing

MARCH 5, 2025

Are you focusing on customer acquisition? Or do you want to retain existing customers? For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. Increase brand awareness, boost traffic to your website, generate leads, etc. Need more help?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 141

Branding Health Customer loyalty User-Generated 141

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Table of Contents What is B2B SaaS marketing?

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketers 58

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. Ready to transform your customer’s shopping experiences?

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Real Estate 64

Adobe Experience Cloud Blog

MAY 17, 2012

start-ups – to transform their revenue processes and realize significant increases in performance and results. I would now amend that statement to say that the “true” last frontier is how companies manage and optimize the entire customer “lifecycle.” But, I would argue that RPM is even bigger than that.

Management 115

Management Transform Customer Customer Acquisition 115

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. Customer acquisition costs in iGaming are notoriously higher than in other industries.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. We can’t limit ourselves to solely listening to what our audience says about our brand.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 133

Transform CMO Customer Acquisition Finance 133

Martech

NOVEMBER 18, 2022

The top goal for advertisers with their media investment is customer acquisition (61%). Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%). The survey was taken by over 220 buy-side ad investment decision makers at brands, agencies and some consultancies.

Transform 120

Transform Retail Customer Acquisition eCommerce 120

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. That’s what we are here for. Let’s jump in! See Who Is On Your Site Right Now!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Martech

DECEMBER 27, 2023

Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks.

CRM 109

CRM Transform Customer Acquisition Analytics 109

Lynton Web

NOVEMBER 26, 2024

Brand Awareness: Building Market Presence Your brand's visibility and market position form the foundation of marketing success. Different stages require distinct goals and measurements — early-stage prospects need brand awareness metrics, while those closer to purchase demand conversion metrics. Let's explore those.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Welcome Software

MAY 21, 2025

We saw brands including Virgin Media O2, Vimeo, Chase, Yelp, ClassPass, and others share tips on how to build experimentation programs that don't just run tests but drive serious business growth. we have lift-off!" That's what it was all about this year; turning today's tests into tomorrow's revenue.

Transform 52

Transform Shipping Customer Acquisition Finance 52

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 120

Advertisers Advertising Transform Customer Acquisition 120

Litmus

OCTOBER 31, 2024

Benefit : Customers actively give you information through an interactive experience, which builds brand trust. Awareness : Introduce potential customers to your brand, product, or service. Now, you can create a data-driven experiment that promotes your backpack range to new customers who express an interest in hiking.

CRM 90

CRM Management Email Marketing Transform 90

Duct Tape Marketing

AUGUST 22, 2024

05:44] One word: Branding! a strong brand that builds trust and connects with buyers will be key to success in the coming decade. [09:15] By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] I believe that brand, well, brand has always been important.

CMO 83

CMO Customer Journey Transform User-Generated 83

Sales Force: CMO

JUNE 17, 2025

Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents act. These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation.

Transform 52

Transform Marketers Marketing Customer Acquisition 52

The CMO Survey

JUNE 18, 2020

indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers saying they use social media for brand building and 54.3% saying they use it for customer retention. Reflecting this shift, 62.3% of marketing budgets to 23.2%.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130