Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series. Thats fine.

Customer Journey 72

Customer Journey Customer Transform Price 72

Martech

JUNE 17, 2025

Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth. The post Turn real-time data into smarter customer journeys appeared first on MarTech.

Customer Journey 62

Customer Journey Customer Whitepaper Branding 62

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 107

Branding Tentpole Entertainment Transform 107

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Many brands rely on paid ads to make up for poor organic discovery, even though consumers trust organic content more. Connecting the customer journey.

SEO 117

SEO Gen Z Customer Journey User-Generated 117

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. The true foundation of marketing lies in building brands that create demand but also build trust. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 124

Customer Transform Customer Journey Marketing 124

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand. Updated answer: Certainly!

Customer 115

Customer B2C CMO Customer Journey 115

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. How brands are winning with segmentation and personalization today Who doesn’t love a little email inspiration ? Here’s how brands and consultants combine email personalization and segmentation.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

Branding 72

Branding eBook Key Performance Indicator Transform 72

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 93

Branding User-Generated Shoppers Fashion 93

Martech

JUNE 26, 2025

This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Spam damages your brand.”

Transform 104

Transform Customer Journey Marketing Marketers 104

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 77

Branding Health Education User-Generated 77

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 132

Customer Customer Journey Global Marketing Energy 132

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. A more complete view of the customer journey, where you can track the full impact of your digital spend on offline revenue. The result?

Retail 122

Retail CMO Customer Journey Shoppers 122

Hubspot Marketing

NOVEMBER 4, 2024

Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. Brand Perception HubSpot released a free tool in 2024 called AI Search Grader. You tell it a little bit about your brand; it tells you how your brand is perceived by AI search engines.

Analytics 123

Analytics Customer Journey CMO Marketing 123

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Heres what that means for brands. appeared first on MarTech.

Whitepaper 99

Whitepaper Gen Z Digital Marketing Branding 99

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. However, the modern consumer journey is now more complex and fragmented. Augmented reality (AR).

Customer Journey 126

Customer Journey Influencer Marketing Customer Branding 126

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands must deliver timely and relevant messages that resonate with their consumers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

NOVEMBER 22, 2024

For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and efficiency, it also raises questions about the impact on people’s interactions with a brand.

Customer 126

Customer Customer Journey Management Product 126

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Martech

DECEMBER 9, 2024

Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience.

Customer Journey 122

Customer Journey Analytics Branding Customer 122

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 117

Retail Shopper Market Shoppers Advertisers 117

The Drum

JUNE 18, 2025

Her team played a central role in driving strategic decisions, reshaping customer journeys and preparing the brand for a future that, in some ways, arrived earlier in Paris than anywhere else. McDonald’s didn’t simply want a research provider when it hired me,” says Seksik, reflecting on her appointment in 2012.

Branding 59

Branding Food Customer Journey Analytics 59

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 121

Customer Acquisition Customer Journey Marketing Marketers 121

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. The latest data indicates a notable surge in its use.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

AUGUST 13, 2024

“ What Wang sees is Braze customers who have centralized their data in a data warehouse syncing those elements relevant to personalized customer journeys into Braze and setting up customer journey orchestration within Braze. ” The way the customer action triggers a response can vary from brand to brand.

Customer 118

Customer Customer Journey eCommerce CRM 118

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. This blending of online and offline experiences means brands need to create seamless connections across platforms. Trust and Reviews : Social proof is everything. Lets break it down.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. An effective digital PR strategy enhances every stage of the customer journey.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. That way, when they are ready to purchase for the first or the fifth time, it’s your brand they’ll go to first.

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. Ultimately, the key is to inspire curiosity and make people remember your brand.

Customer Journey 94

Customer Journey User-Generated Marketing Marketers 94

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. Guardrails and human oversight checkpoints maintain brand consistency.

Transform 91

Transform Customer Journey Marketing Marketers 91

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110