Remove Branding Remove Customer Journey Remove Customer loyalty Remove Promotion
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Fashion Forward: Recession-proof CX to drive customer loyalty

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Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

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Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price.

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Rethinking the influencer-brand relationship

Sprout Social

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding 101
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Marketing in the age of the omnipresent consumer

Martech

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Engage with brands on their terms. Delivering a unified view of the customer.

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Cyber Week’s sales success depends on a year-round consumer connection

Martech

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? This year alone, U.S. shoppers broke records during Cyber Week, spending $70.8

Shoppers 101
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5 Powerful Benefits of Omnichannel Marketing

Sachs Marketing Group

There are several benefits of omnichannel marketing, including consistent brand messaging, a smoother customer journey, higher customer retention, increased revenue, and better customer insight. Consistent Brand Messaging For small businesses, establishing brand identity can be a significant challenge.

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The value of personalization for D2C brands

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The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. Let’s talk about ROI A common challenge for D2C brands is managing tight budgets while still striving to hit their targets (which are always, always growing).