Lynton Web

JANUARY 12, 2024

Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience. Through thoughtful segmentation and customization, emails can become highly relevant and engaging to each recipient. What is Email Marketing?

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Welcome Software

DECEMBER 26, 2023

What makes a loyal customer? A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. What metrics help you measure success?

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

What makes a loyal customer? A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. What metrics help you measure success?

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Use Insider

DECEMBER 13, 2023

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Marketing Insider Group

OCTOBER 25, 2021

Net Promoter Score (NPS). Your company’s Net Promoter Score is a strong indicator of your overall customer loyalty and success, which makes it an important CX metric to track. According to MaestroQA , “while similar in execution to CSAT (you survey a customer on a point scale), the focus is very different.

eCommerce 97

eCommerce Customer Journey Customer loyalty Promotion 97

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

Shipping 94

Shipping Customer loyalty CMO Food 94

Sales Force: CMO

JUNE 26, 2023

See how you can connect every interaction at each step of the customer journey. Your journey starts here What is an effective customer engagement strategy? A customer engagement strategy is a set of tactics and approaches that a business uses to interact and build relationships with its customers.

Customer 52

Customer Customer loyalty User-Generated Communications 52

Customers.ai

DECEMBER 5, 2023

Use the customer data you have to serve ads for complementary products that resonate with visitor preferences. Extend special offers and promotions to your high-value customers and don’t hesitate to ask those same customers for feedback. Studies show that UGC is 8.7x more impactful than influencer content and garners 2.4x

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.

Customer loyalty 104

Customer loyalty Email Marketing Promotion Retail 104

CXL

FEBRUARY 3, 2022

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Dropping the price of your products or offering a lifetime plan may attract new customers and sales.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Customers.ai

FEBRUARY 23, 2022

1:1 relationships Simplicity of messaging (short and sweet) Best-in-class targeting (you’ll get their location/time zone from your sms platform) and you can actually ask people what they’re interested in and personalize their customer journey and the offers you send to them Opt-in channel allows for re-engagement Elite engagement rates.

CRM 98

CRM Communications Customer loyalty Promotion 98

OnPassive Marketing

SEPTEMBER 10, 2022

The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Pull Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Use Insider

AUGUST 11, 2022

This presents marketers with a never-seen-before opportunity to implement mobile-first strategies that are complemented by smart cross-channel customer journeys. Design immersive, delightful mobile experiences to enhance the customer journey and product discovery. What’s in it for brands? Insider can help.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Use Insider

AUGUST 20, 2023

Marketing conversations focus on delivering targeted promotions. Customer service conversations offer support and resolution. By creating and distributing WhatsApp strategies across these key conversation types, businesses can ensure relevant and purpose-driven interactions that customers will remember. to 3.8%.

Customer 52

Customer Customer Journey Communications User-Generated 52

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Exposure Ninja

NOVEMBER 3, 2023

Wax removals were often booked by people with hearing problems and, therefore, had a good conversion rate to hearing aid purchases, so this was an ideal tripwire service for them to offer and promote using digital marketing. The Customer Journey Tripwire services don’t just help the business, but they also help the customer.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Hubspot Marketing

APRIL 14, 2023

Include key messages and slogans and choose the best media channels for promotions." Which segment has the biggest opportunity for our [company, group, organization, business]?" "What are 10 main points that are crucial to marketers trying to acquire new customers?" Write a promotional LinkedIn post about [product or service]."

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Lynton Web

OCTOBER 27, 2023

Additionally, implementing a referral program can serve as a powerful lead generation strategy, turning your existing customers into advocates who actively promote your brand within their networks.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Martech

JANUARY 31, 2022

Marketers should look for solutions that can integrate with existing customer journeys and UIs like webforms, whilst also providing flexible UIs out of the box for additional data and consent capture.” Net promoter score (NPS) is a great indicator, and I wish marketers used customer delight metrics to guide various strategies.”

Transform 90

Transform B2C Law Customer loyalty 90

CXL

OCTOBER 11, 2022

Personalize the customer experience to stay front of mind 6. Incentivize shopping with a customer loyalty program 7. Build a community that unites customers Conclusion. What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Upselling encourages a customer to upgrade or purchase a more expensive version of the product they are considering.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Martech

DECEMBER 28, 2022

In 2023, we’ll see shoppers unsubscribing from SMS messages at a higher rate and retailers seeing a decline in SMS revenue — unless they decide to move away from batch-and-blast and heavy discounts and promotions.”. Adopting an omnichannel strategy can unlock a consistent brand message and identity across the entire customer journey.”.

Transform 107

Transform eCommerce Shoppers Retail 107

Sachs Marketing Group

JULY 8, 2023

Maybe you’re sending out newsletters but are met with underwhelming open rates, or your promotional emails aren’t generating the desired conversions. The Special Offer Email A special offer email is a type of email communication businesses send to their email subscribers, offering exclusive deals, discounts, or promotions.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Sachs Marketing Group

JULY 18, 2023

By building an email list, you’re investing in a lifelong business asset that boosts customer loyalty, enhances your marketing ROI, and facilitates a personalized customer journey, leading to increased sales and business growth. In this article, you’ll discover why building an email list is important.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

GrowMatik

JUNE 6, 2023

Main use cases of Growmatik in Shopify Growmatik automation can serve a range of channels, from emails to pop-ups, forms, and website personalization, with the goal of boosting sign-ups, increasing ecommerce sales, fostering customer loyalty, and increasing lifetime value. Here, we choose the Order Placed template.

eCommerce 98

eCommerce Marketing Automation Platform Logistics Customer loyalty 98

Use Insider

FEBRUARY 19, 2024

” Based on the customer’s selection, the conversation can progress accordingly, providing product recommendations and promotions or connecting them with a customer service representative.

Communications 52

Communications Retail Marketing Marketers 52

Customers.ai

NOVEMBER 14, 2023

By combining data from various touchpoints, it enables businesses to track customer journeys effectively, understand preferences, and optimize engagement strategies for improved conversions. By utilizing customers.ai’s website visitor tracking tool, businesses can gain real-time insights into customer interactions.

User-Generated 120

User-Generated Health B2C Analytics 120

Customers.ai

DECEMBER 5, 2023

Use the customer data you have to serve ads for complementary products that resonate with visitor preferences. Extend special offers and promotions to your high-value customers and don’t hesitate to ask those same customers for feedback. Studies show that UGC is 8.7x more impactful than influencer content and garners 2.4x

Customer 52

Customer Outbound Marketing Customer loyalty Advertising 52

Marketing Insider Group

AUGUST 1, 2023

It’s the first step in the customer journey. This could mean: Improving your product Offering better customer service Listening to your customers and taking their feedback to heart The most important thing is to understand your customers’ needs and find ways to help them succeed.

Whitepaper 87

Whitepaper Thought Leadership Promotion Customer loyalty 87

Neil Patel

DECEMBER 27, 2022

Promote your category pages through social media and other channels. Greater customer loyalty. Customers who have a positive experience on your website are more likely to return and do business with you again, increasing your customer lifetime value. Better SEO for your category pages.

SEO 91

SEO Shoppers Customer loyalty Product 91

Vertical Response

APRIL 26, 2024

Whether it’s increasing brand awareness, driving sales growth, or enhancing customer retention, relevant KPIs such as Customer Lifetime Value (LTV) and Net Promoter Score (NPS) act as the stars guiding ships in the night, providing direction and purpose to every marketing voyage.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 87

Promotion Transform Customer Journey Customer loyalty 87

Sprout Social

APRIL 29, 2021

Many European businesses still consider a social media presence as a “nice to have,” but that mindset is not aligned with your customers’ expectations, who consider it a necessity. Of course you can use social as a broadcast channel to promote your business, but the more you put into social media, the more you will get from it.

Gen Z 106

Gen Z Customer Journey Advertising Advertisers 106

Welcome Software

MAY 27, 2022

Reasons B2B businesses choose Optimizely as their DXP platform: Improved customer service leading to higher customer satisfaction and increased retention. Increased customer loyalty. Complete visibility into the customer journey and buying behavior. Promotions via Product Recommendations.

Transform 40

Transform Price Manufacturing User-Generated 40

CXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you? To build your customer journey map, answer the five W’s. Follow Amazon’s lead.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

GrowMatik

SEPTEMBER 19, 2021

Also, the marketing automation specialist analyzes the data to identify activity patterns and design a lead acquisition mechanism to increase campaign efficiency and lead conversion rates from loyal customers. A marketing automation specialist should also measure marketing automation KPIs and customer journey funnels.

Marketing Automation Platform 52

Marketing Automation Platform Customer Journey Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 3, 2018

When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Customer Lifecycle Stages. Such information will help measure customer loyalty. Engagement.

Customer 134

Customer Thought Leadership Marketing Marketers 134