Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Hubspot Marketing

MARCH 16, 2022

When was the last time a business fully addressed your wants and needs as a customer? Clearly, the company knew many of its customers were like me — either fans of the games or shopping for fans of the games — so it made finding Zelda-themed ocarinas on its website simple. Customer-Centric Marketing Examples.

Marketing Strategy 129

Marketing Strategy Customer Marketing Marketers 129

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? Is your product differentiated? On-page elements.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 108

Marketing Strategy Marketing Marketers Shipping 108

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Marketing Insider Group

DECEMBER 8, 2021

Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.

Marketing Strategy 124

Marketing Strategy Branding Customer Acquisition Fashion 124

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Product 100

Product Transform User-Generated Management 100

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. What is Online Marketing?

Marketing Strategy 95

Marketing Strategy Direct Mail Marketing Marketers 95

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 97

Branding Customer loyalty Food Market Segmentation 97

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. Updated on October 26, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. Updated on October 24, 2023. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know.

Branding 120

Branding Fashion Gen Z B2C 120

Hubspot Marketing

NOVEMBER 4, 2022

If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing. Audit product pages. Give longtime customers irresistible deals. Follow up with customers after Black Friday.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 100

Management Product Key Performance Indicator CMO 100

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. The result?

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 131

Product Branding Entertainment Promotion 131

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. Product Selection: Aligning with Brand Identity The choice of giveaway products is a critical decision.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. Buying behavior?

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Digital Marketer

APRIL 28, 2023

But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.

Marketing Strategy 77

Marketing Strategy Promotion Marketing Marketers 77

SocialPilot

APRIL 15, 2024

But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). What is it that stops these living advocates of your brand from converting? But don’t worry. The result?

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Digital Marketer

JULY 3, 2023

Meet Hazel & Hems Hazel & Hems Boutique: the customer avatar is a woman in her mid-20s to early 40s that has an eclectic taste in fashion, wants to stay up to date with the latest trends, and is also sensitive to sustainability and local business support. Want to get certified in Content Marketing? Let’s dive in.

Marketing Strategy 82

Marketing Strategy Fashion Customer loyalty Marketing 82

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction.

Branding 100

Branding Analytics Management Customer 100

Hubspot Marketing

AUGUST 25, 2022

As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. Are you trying to increase brand awareness or drive engagement?

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. Of course, a huge part of any go-to-marketing strategy is marketing.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. But your personalization has to be effective.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Customer 115

Customer Food Place Marketing Strategy 115

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.),

Branding 127

Branding Entertainment Advertising Advertisers 127

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing. What is Facebook Messenger marketing?

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119