Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. While it may seem there’s no chance to beat WebMD’s authority, challenger telemedicine brands are doing so in certain categories.

Transform 109

Transform Pharmaceutical Health User-Generated 109

Neil Patel

APRIL 12, 2021

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Duct Tape Marketing

MARCH 13, 2025

Lori Rosenkopf (08:50.739) digital marketing firm. So lots of digital spends managing that. So in the book, I talk about Joan, who had been working as a scientist, a PhD scientist at a large pharmaceutical firm. He built a John Jantsch (08:26.848) Right. John Jantsch (08:36.301) Yeah, yeah. Yeah, Yeah, yeah.

Pharmaceutical 48

Pharmaceutical Place Education Digital Marketing 48

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Unsurprisingly, they differ dramatically from best practices in consumer retention marketing.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. But don’t overcomplicate things.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Rock Content

APRIL 20, 2020

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. This fact alone makes the public look at the brand as an expert in the subject, which motivates them to know more about the solutions offered and become a business client. Health or wellness calculator.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Breakthroughs by Pfizer. Four Seasons Magazine.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

JULY 13, 2021

At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. The shift to digital was already happening pre-pandemic, but the limited access to physicians throughout 2020 and early 2021 accelerated it.

Pharmaceutical 134

Pharmaceutical Health Marketing Marketers 134

Econsultancy

FEBRUARY 8, 2022

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. I learn as much from them as they do from me.

Customer 58

Customer Pharmaceutical Transform PR 58

Martech

JULY 2, 2024

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. A content marketing specialist and a digital librarian, she is also, of course, a MarTech contributor. I just loved marketing so much. I skilled up as I went.

Pharmaceutical 105

Pharmaceutical Retail Transform New Technology 105