Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food

Hubspot Marketing

MAY 20, 2025

And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. And emotion is (for now) a purely human concept, says Gill Hill , editor, brand voice specialist, and founder of Interrobang!? Hill agrees.

Thought Leadership

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand.

Customer

Martech

JANUARY 21, 2025

How does the platform present itself to brands? Emotional energy? When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. Every platform serves someone but who, exactly? Look at its business-facing promotions.

Retail

Hubspot Marketing

JUNE 2, 2025

Use projects to scale your personal brand voice. These briefings keep her informed without the mental health cost of social media addiction. You get that energy, you get an idea, and youre like, Oh my God, lets see how that performs. Before AI, testing a new content channel meant a two-month lag between idea and execution.

Copywriting

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding

Martech

APRIL 24, 2025

Doing this requires trusting the technology, the brands and the people I interact with via email. Your task isn’t that grim, but it still involves the health of your email program. Will we trust the technology? It also involves trusting the agent as a partner and a guide. That’s some strategic play!

Transform

Lynton Web

MAY 8, 2025

Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo. Developing a strong brand starts with answering fundamental questions: What specific community needs does your recreation center address?

Marketing Strategy

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall. Your brand’s content should give off the same vibe.

SEO

Search Engine Land

SEPTEMBER 11, 2024

brands, I’ve developed seven essential tips for creating impactful technical SEO audits. Less is usually more: Focus on impact over quantity Through years of observing audits produced by various SEO agencies, I’ve noticed a common oversight: many fail to consider the limited resources – time and energy – available to companies.

SEO

Buffer Marketing

AUGUST 5, 2025

Mental health walk 11.   Effective for: Glamour shots, fashion brands, dancers, DIY fashion Difficulty level: 6/10 – Style + balance + timing = scroll-stopping magic View this post on Instagram A post shared by The Breakout Hack (@tbhskincare_) 3. Bugatti slide 5. Today would have been my birthday 6. I grieve different 7.

Fashion

Use Insider

NOVEMBER 18, 2024

Driving Growth Through Optimization With a background in data, Amy remarked that optimization plays a central role in Blink’s strategy, helping the brand to drive incremental growth across the entire customer experience and drive healthier outcomes. The number of channels consumers interact with a brand across is growing.

Retail

Hubspot Marketing

APRIL 7, 2025

When she finally finds one caring for an orphaned gosling she throws her energy into the survival of not only the gosling but the entire island. Take, for example, administrative tasks like insurance verification, prior authorizations, and claims processing, which health systems say require 70,000 calls per month.

Customer

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. Pet Health Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade. And an impressive $5.15

Real Estate

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Think of your personal brand as a business.

Branding

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit

SocialPilot

JULY 21, 2025

It’s which one actually works for your brand’s voice, audience, and growth goals in the coming years. Many brands are stuck reposting the same content across both platforms, hoping something sticks. Engagement Rate Threads brings in a 6.25% engagement rate on average for brands boosted by its cleaner feed and more intentional posting.

Gen Z

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy. In 2025, high-performing brands are mastering “platform prioritization.”

Thought Leadership

Animalz blog

AUGUST 5, 2025

Instead of focusing only on keyword rankings, look at “soft signals” like brand mentions in large language models, event engagement, and influencer conversations. You will always hear people saying, ‘We need to grow brand awareness,’ but when it comes to making those bets, we hesitate.” (28:28) I’m Keerti.

Thought Leadership

Businesses Grow

JUNE 25, 2025

I’ve had such a great career, but my pace of work has taken a toll on my physical health, and I need to take better care of myself. The source of my creative energy has been insights about marketing. This is by design, an experiment to see what “slowing down” might be like for me. And I NEED to slow down.

Energy

Hubspot Marketing

MAY 29, 2025

I spent most of my early marketing career in the public health field. For years, I turned complex health information into digestible content. I translated complicated vaccination schedules and lengthy health insurance policies into simple guidance for consumers. Hi, Im Alana, your friendly neighborhood blog editor.

Health

Lusha

DECEMBER 9, 2024

You’ve got a brand-new product and need to get the word out fast. When Inbound Sales Excel: You want to build brand awareness and become a thought leader in your industry. Take care of yourself: Prioritize your physical and mental health. Let’s examine some strategies for making your outreach more effective.

Communications

Martech

MARCH 20, 2025

It occurs in a hypothetical world where time and energy are infinite and my choices match my good intentions. An extreme example is ratings of polarizing brands like Apple where you are either a fan or a hater. Compassionate health care and hospital technology are critical to everyone, so why answer anything but 10?

Customer

verse.ai

JULY 22, 2025

Home Wellness Features As buyers consider their new homes, they’re often looking for homebuilding trends that will allow them to increase their personal health and wellness options. Consider options like home gym spaces and other solutions that allow new buyers to improve their health and wellness from the convenience of home.

Customer

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today.

Marketing Strategy

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. They are looking for articles about mental health, relationships, and getting healthier.

Copywriting

Martech

APRIL 19, 2022

One of the ways marketers address this issue is by employing demand generation machines, which are systems set up to help brands optimize demand processes. “More often than not, marketers are putting the bulk of their earning energy and spend into paid digital acquisition channels,” she said.

Health

Adobe Experience Cloud Blog

MAY 29, 2018

It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding , even when they don’t involve any text on them. This is due to the power of colors and their ability to increase the brand recognition with the desired reactions that they may provoke.

Branding

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). Prime, Logan Paul’s energy drink, is primed to exceed $1.2B They’re already the winning formula for CPG brand marketing. Loyalty for legacy brands is waning , and there’s space for influencers to get in.

Food

David Meerman Scott

FEBRUARY 16, 2022

At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications. It was a massive wakeup call and I got to work to change my life and health! A dozen years ago I weighed 60 pounds more than I do now.

Health

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter.

Branding

Hubspot Marketing

MARCH 11, 2019

Although Steinfeld is mostly known for her acting chops, her singing abilities bolster her esteem as a performer and stretch her brand and reach to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries that they don’t have any market share in.

Branding

Marketing Insider Group

MARCH 12, 2013

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Finally, brands are creating content designed to actually drive revenue, instead of thinking of content as a marketing expense itself. Content Brands instead of Branded Content.

Branding

Adobe Experience Cloud Blog

JUNE 8, 2018

And while many appear to have adopted “content marketing” as, at least, one of their new marketing tactics, most of what they do is still push old-fashioned content about the brand and its products at the consumer. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See The Content Not Taken.

Branding

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding

Sprout Social

MARCH 26, 2020

“We’re just beginning to understand the potential psychological effects of social media on holistic health and well-being, and we need to consider how those effects may compound for people in our field,” says Morrison. “It’s It’s important to build in moments to step away, connect in real life and recharge.” .

Management