illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing 105

Digital Marketing Advertising Advertisers Energy 105

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. The energy from live audiences is more eager and intense than ever. It doesn’t create.

PR 136

PR Law Energy Thought Leadership 136

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 101

Branding Finance Fashion Health 101

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 67

Marketing Strategy CRM Analytics Fashion 67

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 140

Customer Customer Journey Global Marketing Energy 140

Marketing Insider Group

OCTOBER 16, 2024

As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Lynton Web

MAY 8, 2025

In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. Brand Development: Crafting Your Recreation Center's Identity Your recreation center's brand encompasses much more than your logo.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy 77

Energy Marketers Marketing Marketing Strategy 77

Buffer Marketing

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy.

Social Media Marketing 110

Social Media Marketing Price Energy Influencer Marketing 110

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Make the tone match <company’s brand voice>.” It did a great job creating CTAs that were varied and reflected our brand voice, something I’ve always struggled with.

Copywriting 105

Copywriting Thought Leadership Energy eBook 105

Hubspot Marketing

NOVEMBER 12, 2024

Once you’ve decided the problem you’re looking to solve, spend a considerable amount of energy on where you can find the audience to answer your questions. Dive into the comments on your social pages to gauge what attendees are excited about or concerned with and use those findings to guide your event and marketing strategies.

Energy 117

Energy Food Communications Place 117

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. These approaches strengthen the relationship between your brand and your audience.

Customer Journey 124

Customer Journey Energy Communications Branding 124

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Create a Brand Identity.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

OCTOBER 17, 2024

If Kieran and I were to invest our marketing budget anywhere in the next 6-12 months, it would be in AI Conversion Rate Optimization (AI CRO). In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing.

Transform 122

Transform User-Generated CMO Energy 122

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world.

Food 117

Food Energy Place Health 117

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Define your influencer marketing strategy Define your overall influencer strategy.

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Hubspot Marketing

AUGUST 6, 2018

This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. Brand awareness might seem like a vague concept, and in truth, it is. Brand Awareness Fosters Trust. Let’s dive in.

Branding 145

Branding Real Estate Energy Advertising 145

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

SocialPilot

MARCH 9, 2025

In this blog, well walk you through 10 strategies to help you stand out, increase engagement, and attract leads to your real estate business. Initiate a Strong Brand Identity Across Social Media Your brand identity is what sets you apart from other businesses its the unique persona, style, and messaging. Lets get into it!

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Litmus

OCTOBER 29, 2024

This highlight videos sums up the energy and enthusiasm of the day perfectly. Return on Real: A New Model for the Modern Marketer The incredible Ann Handley kicked off Litmus Live with a keynote focused on modern marketing. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.

Copywriting 88

Copywriting B2C Energy Price 88

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Let’s get started.

Branding 141

Branding Fashion Gen Z B2C 141

Calvyn Lee Blog

NOVEMBER 26, 2023

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 145

Branding Gen Z Fashion Energy 145

Buffer Marketing

FEBRUARY 6, 2025

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Use the same logo and username across social media platforms to improve your brand recall.

SEO 114

SEO Real Estate User-Generated Promotion 114

AWeber

MAY 15, 2025

A focused niche helps you build trust and authority, making your recommendations more effective when you do affiliate marketing. Look for trusted brands with fair payouts, reliable tracking, and helpful resources. Proven Affiliate Marketing Strategies 1. This lets you focus your energy on high-performing strategies.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Kuno Creative

SEPTEMBER 12, 2024

Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.

Marketers 108

Marketers Marketing Communications Marketing Strategy 108

Martech

MARCH 10, 2025

Brands that take privacy seriously will have an edge. Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies. Heres what they did: Implemented a classic MMM for a broad view of marketing impact.

Transform 121

Transform Marketing Mix Retail User-Generated 121

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What are the staples of a SaaS marketing strategy? Hey, good question!

Marketing Strategy 127

Marketing Strategy Price Marketers Marketing 127

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. When it comes to your marketing strategy , are you trying to do too much?

Transform 235

Transform Marketers Marketing Energy 235

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? Optimize for mobile.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketers 114

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. ” In the beginning, though, tl;dv was also partial toward brand awareness as a social media goal.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Buffer Marketing

JANUARY 20, 2025

’ Arguably, however, it may be even harder for brands to appear in this section of the app, given how IG views this as an area where “people tend to look for their closest friends.”   If you’re a brand or creator, read:  help new audiences find  you.

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131