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How live social shopping is driving brand results

Sprout Social

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. What is live social shopping?

Branding 121
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 123
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table.

Branding 111
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Voice agents will change how you think about your brand and your website

Martech

The playbook for helping customers find your brand changed many times over the past several decades. But the way people look for information about brands is changing yet again. As marketers, we invest a lot of time and energy in our websites design, carefully selecting images and colors. Most recently. Processing.

Transform 125
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The future is niche: a brand guide to popular niche communities

Sprout Social

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 108
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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.