Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. But it's not just an entertainment hub — it's a powerful marketing tool. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Branding 107

Branding Gen Z Fashion User-Generated 107

Hubspot Marketing

DECEMBER 12, 2022

That said, it's hard to ignore the hype around TikTok, its fantastic engagement rate , and its massive user base. Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. Increase brand awareness.

Branding 124

Branding Key Performance Indicator Energy User-Generated 124

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 122

Branding Gen Z User-Generated Promotion 122

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 114

Branding Real Estate User-Generated Communications 114

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more.

Branding 133

Branding B2C Real Estate User-Generated 133

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 108

Gen Z Influencer Marketing PR User-Generated 108

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. They want to engage with quality content that educates, entertains, or inspires them. To increase engagement, you need to spend 20% of your time creating content and 80% of your time promoting it. .

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. who identify as gamers, according to Entertainment Software America (ESA).

Advertising 103

Advertising Advertisers Entertainment Marketing 103

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve? to $13.52.

Affiliate Marketing 78

Affiliate Marketing Manufacturing User-Generated Promotion 78

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 139

B2C Entertainment Non-Profit Transform 139

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. Promoted Music - DoorDash - Driver. Clearly understands the importance of user-generated content.

Gen Z 108

Gen Z Entertainment User-Generated Energy 108

Rock Content

MAY 3, 2024

Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Different Types of Interactive Elements for E-Books Click to Expand Often used to show user profiles or resources on a topic. Where are you on your buying journey?

Transform 82

Transform Key Performance Indicator User-Generated Education 82

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. Brands get early engagement on Threads But are they getting engagement?

Entertainment 89

Entertainment User-Generated Social Media Marketing CMO 89

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

CXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok? TikTok users spent $2.5 The benefits of TikTok for ecommerce brands don’t start and end with a sale.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55).

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Digital Marketer

SEPTEMBER 6, 2022

With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers. In this article, we’re going to explain more about how your small business can turn TikTok into a revenue-generating machine! What is TikTok? How to use TikTok. original sound – The Farmer’s Dog.

User-Generated 76

User-Generated Entertainment Food Promotion 76

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. They are generally from the entertainment, sports, or business fields.

Influencer Marketing 93

Influencer Marketing Marketing Marketers Entertainment 93