Animalz blog

APRIL 17, 2025

His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. “But we’re the only ones with proven ROI with top national brands.”

SEO

SmartBrief - Marketing

OCTOBER 21, 2024

There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. Platforms like LinkedIn, however, are particularly potent for marketing a business.

Customer

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Content marketing and social selling work the same everywhere.

User-Generated

Martech

JULY 11, 2025

That is where the promise of AI meets the reality of event marketing. How can event marketers use AI to personalize outreach, elevate event experiences and turn content into a steady pipeline of assets? Everyone says AI will change everything, but most teams are still figuring out how, where and when.

Event Marketing

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception. Is it worth measuring EMV for your brand?

Key Performance Indicator

Marketing Insider Group

OCTOBER 15, 2024

According to a Wyzowl survey , 87% of video marketers say video has helped them generate leads, and 89% of consumers want to see more videos from brands in 2024. The Wyzowl survey found that 87% of consumers say video quality impacts their trust in a brand.

User-Generated

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. By aligning a new report with an interactive live event, they hope to turn a nagging industry problem into an opportunity for engagement and brand momentum. These steps ensure credible data and create a network to amplify your event.

Marketers

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Check out this list of sample descriptions for common marketing roles. Choose from YouTube Marketing, Facebook Ads, End-to-end Instagram Strategy, and more.

Management

Hubspot Marketing

JANUARY 28, 2025

Marketing spend optimization means getting the most out of your marketing budget. Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. Once youre there, its time to see if youve done your homework on market and audience research. Target the right audiences.

Non-Profit

Orbit Media Studios

DECEMBER 17, 2024

Content marketing has always been a contest of generosity. The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. In that spirit of generosity, here is our prompt library for B2B marketers. This may give you ideas for PR, event marketing and community engagement.

Thought Leadership

Martech

JANUARY 3, 2025

Brand visibility throughout the event. Hentz advises focusing on attendance over revenue for first-time events: “[Clients] will do a lot of buy-one-get-one offers and promos to get more people there and not be as concerned about the revenue their first year out.” Access to attendee data within privacy guidelines.

Logistics

Martech

DECEMBER 3, 2024

“I think CTV has been really interesting because it operates like a brand channel with the attribution and metrics that you get from digital.” “We are an account-based, go-to-market platform, so we cross sales and marketing. The reality, though, is that our brand recognition is primarily among marketers.

Marketers

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. What Are Non Profitable Organizations?

Non-Profit

Duct Tape Marketing

DECEMBER 12, 2024

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. So when I look to partner with brands or I'm working to build programs, Nick Bennett (04:46.3) you have to use the product. The issue is.

Transform

Martech

JULY 16, 2025

Don’t bait and switch : If you promise something and don’t deliver, it will hurt your brand. If there’s one mistake I’ve seen webinar promotions make, it’s not digging into the pain or the aspiration enough. Don’t share spoilers: After all, that’s the point of the webinar. Give everything away, and there’s no need to attend!

Manufacturing

Martech

JULY 16, 2024

Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t always been that simple, explained Derrick Weiss, senior brand marketing coordinator at ReedPop, the organization behind these mammoth events and many others around the world.

Customer

Campaign Monitor

MAY 27, 2025

The interface can be overwhelming for basic users, especially those new to email marketing. Read more: 15+ ActiveCampaign Alternatives That Offer Better Value 4) Constant Contact – User-friendly platform with event marketing tools 4.1/5

eCommerce

Martech

AUGUST 29, 2024

Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Set the stage for success with the right pre-conference preparation Be deliberate.

CRM

Vertical Response

MAY 12, 2025

Introduction to Social Media Image Sizes In the ever-evolving world of digital marketing, social media image sizes play a crucial role in the visibility and engagement of your brand. Whether youre a marketing manager or a small business owner, understanding these guidelines can significantly impact your marketing campaigns.

Digital Marketing

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

TL;DR) ConvertKit alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional businesses needing on-brand emails Highly customizable emails and powerful prebuilt automated journeys Free Plan; Paid from $12/month 4.7/5 Let’s dive in. (TL;DR)

Price

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

TL;DR) AWeber Alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Design-focused brands Intuitive drag-and-drop editor with exceptional templates, prebuilt automated journeys Free plan; paid from $12/month 4.7/5 Let’s go. (TL;DR)

Price

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5 5 100+ reviews) What’s “wrong” with GetResponse?

Price

Campaign Monitor

MAY 30, 2025

(TL;DR) Brevo alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional email marketing with superior deliverability Intuitive drag-and-drop editor with exceptional templates, prebuilt automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

The Drum

JUNE 17, 2025

But Emi Perez-Fragero of Marble explains how becoming a B Corp focused the minds of her colleagues to deliver more sustainable events. Event marketing spend is on track to grow by over 15% in the UK in 2025, outpacing that of any other marketing channel. Read more here

Transform

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences.

Event Marketing

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing

Marketing Insider Group

MAY 14, 2024

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

Event Marketing

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

Event Marketing

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

Event Marketing