Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. But it has truly transformed how we do business. #3

Transform 59

Transform B2C Direct Mail Food 59

Hubspot Marketing

NOVEMBER 8, 2023

But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. That said, pulling off a pop-up event is no easy feat. Sure, it's all about your brand, but your brand is for them.

COS 107

COS Food Transform Direct Mail 107

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

Transform 145

Transform Education Analytics Promotion 145

Hubspot Marketing

JUNE 24, 2022

See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness. Your nonprofit organization is a brand. Marketing raises awareness, and brand awareness spreads the word about your organization and your overall cause.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 118

CMO Transform Advertising Advertisers 118

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. As the Chief Experience Officer for Experience.com, Hodak helps brands foster deeper connections with their existing and prospective customers. Unforgettable CX isn’t a unicorn dream.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”.

Customer 104

Customer Transform CRM Email Marketing 104

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

There’s a whole slew of special events at Ad Week , but only this one will literally rock. How about the official Acxiom/Ad Week networking event ? Maybe t he Angry Birds Transformers Party. 2) Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content. Event Marketing b2b Consumer'

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Neil Patel

JULY 28, 2021

How do you decide which strategies are going to help you grow your brand? What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. However, outbound still takes up 90 percent of marketing budgets due to the high cost per outreach.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. One way to control the narrative surrounding your brand is through press releases. Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Big data," anyone?

PR 145

PR Transform User-Generated Promotion 145

Adobe Experience Cloud Blog

APRIL 12, 2017

Also, field events provide them with an excuse to pick up the phone and engage them with a valuable offer: Salesperson: “Hey Susie! We’re hosting a luncheon in a couple weeks featuring three CMOs who will be telling stories of how they’ve transformed their marketing organization to increase ROI tenfold!

Thought Leadership 128

Thought Leadership Transform Food Education 128

Adobe Experience Cloud Blog

APRIL 15, 2015

Marketing Transforms. To start, Marketo Chairman and CEO, Phil Fernandez presented a vision for the future that changes the way marketers think about their role in the organization and how the conversation with their customers will change. Engagement Marketing Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed. The companies they work for are alongside their names.

PR 52

PR Marketing Marketers Promotion 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Martech

JUNE 3, 2022

.” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? It’s best to avoid people who have been involved in any scandals or stir up controversy unless your brand is known for pushing boundaries.

Transform 103

Transform Entertainment Education Place 103

Marketing Insider Group

DECEMBER 10, 2019

With today’s data analytics giving event planners the ability to look into everything from social media likes to online behavior and demographics, there is really no excuse for not digging into that data to find registered attendees’ preferences and pain points. Attend the Competition’s Events.

Transform 77

Transform Analytics Place Marketing Strategy 77

Rock Content

JULY 11, 2016

These two events reach massive audiences who are inclined to. For brands and marketers, this is an optimal time to increase brand recognition and acquire a larger share of the passionate sports market. How can content marketers capitalize on this opportunity? Step 3: Be Informative. This means.

Entertainment 43

Entertainment Transform User-Generated Marketing Plan 43

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. The better metric is win rate.

Transform 100

Transform CMO Food Succession Management 100

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. The ability to be agile is the way we approach the business and our marketing.”.

Food 110

Food Thought Leadership Manufacturing Analytics 110

Martech

SEPTEMBER 29, 2021

I always try to step back and appreciate how radically different digital transformation makes everything. In the marketing space, in spring and fall, I could be hitting multiple live events per week. And I’d be lucky to park it and watch a single compelling slide show start to finish by a speaker or brand I admire.

Transform 105

Transform User-Generated Digital Marketing Price 105

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

Transform 96

Transform Thought Leadership CMO Marketing 96

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. What is a digital events platform?

Event Marketing 119

Event Marketing Transform User-Generated Management 119

Marketing Insider Group

FEBRUARY 12, 2020

This event focuses on leadership skills for CIOs with three different tracks to follow. A panel of trailblazing change-makers from some of the world’s leading brands will provide solutions, ideas, and resources to help you on your way towards becoming a better leader. February 23-25, Phoenix, AZ. EntreLeadership Summit.

Place 21

Place Transform Entertainment Food 21

Martech

DECEMBER 21, 2023

The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Exactly none. Product-specific information?

Transform 127

Transform Event Marketing Marketing Marketers 127

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 21

Marketing Marketers eCommerce Social Media Marketing 21

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Get the daily newsletter digital marketers rely on. How event marketing technology can help engage audiences. Processing.Please wait.

Event Marketing 115

Event Marketing Entertainment Marketing Marketers 115

Martech

AUGUST 21, 2023

That is the challenge for Michael Davis, chief product officer of Michelin Experiences which handles events, marketing, communications and sales for the guide. “My So we end up creating more of a lifestyle digital product based on that curation and brand.”

Transform 98

Transform Fashion Event Marketing Education 98

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

Martech

OCTOBER 19, 2021

Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners.

Management 102

Management Transform Whitepaper Retail 102

Adobe Experience Cloud Blog

JUNE 8, 2017

To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches. Enter the hybrid event, an evolving brand experience solution that may be the perfect fit for this demanding demographic. And sharing!

Millennials 134

Millennials Transform Thought Leadership Event Marketing 134