Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 106

Real Estate Branding Fashion Food 106

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Want your brand here? The study focused entirely on physical products. Click here.

Product 67

Product Shoppers eCommerce Fashion 67

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 111

Branding Transform Manufacturing PR 111

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. It’s a prevalent problem within some industries, such as fast fashion. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly.

Branding 111

Branding Law PR Fashion 111

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. But post-pandemic, is experiential strategy the same?

Branding 93

Branding Transform Fashion Shoppers 93

Set Up

AUGUST 16, 2022

Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence: 1.

Branding 75

Branding Fashion Transform Food 75

Businesses Grow

JANUARY 17, 2024

Shein has been around longer, but since the pandemic, it has become the number one fashion retailer in the world. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. The companies are innovating so fast that they have no time for product descriptions, let alone SEO.

eCommerce 113

eCommerce Fashion Shoppers Retail 113

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Neil Patel

APRIL 5, 2021

From website design and blog-featured images to custom graphics and paid ads, images are a reflection of your brand wherever people see them. Being able to edit photos in Photoshop gives you the power to develop a unique look that you can keep consistent across all the images you use for your brand. Photoshop CAFE. LinkedIn Learning.

Place 71

Place Fashion Advertising Advertisers 71

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 106

Customer Branding Fashion Promotion 106

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Branding 52

Branding Millennials Finance Fashion 52

Use Insider

JULY 12, 2023

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

Retail 52

Retail Branding Real Estate Transform 52

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 108

Branding Transform Fashion Health 108

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Advice from 3 brands getting TikTok for B2B right.

Branding 133

Branding B2C Real Estate User-Generated 133

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Branding 89

Branding Fashion Retail Customer Acquisition 89

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 126

Branding Communications Health PR 126

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Retail 52

Retail Branding Fashion CRM 52

Hubspot Marketing

FEBRUARY 28, 2019

Start With Why suggests that if your brand truly wants to inspire an audience to follow you, your core message should focus on your organization’s purpose -- not how you make your product or what your product is. One of the best places to start is by writing a brand manifesto. What is a brand manifesto?

Branding 139

Branding Transform Fashion Place 139

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog. That’s called “social proof”.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

Branding 114

Branding Real Estate User-Generated Communications 114

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Stories are one of the best places to promote limited-time discounts. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. This is especially useful for brands who rely on long-form content, like media companies.

Branding 122

Branding Gen Z User-Generated Promotion 122

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Neil Patel

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. How Can BOPUS Benefit Your Brand? They may want to inspect a product they’re interested in prior to purchasing it or browse for other items in your store. It is sometimes also shortened to BOPIS.

Shoppers 132

Shoppers Shipping Retail Branding 132

Rock Content

FEBRUARY 12, 2024

First, don’t choose a name for your online store that restricts the expansion of your product mix, or that determines your business geographically. Avoid similar names, as they can bring back memories of other brands and become a problem when registering the brand. What are your products, services, and solutions?

Fashion 66

Fashion Education Branding Product 66

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Branding 105

Branding Retail User-Generated Fashion 105

OnPassive Marketing

AUGUST 10, 2022

With the popularity of Pinterest and Instagram, there’s no doubt that people are looking for new products. But how do you go about getting your products in front of potential customers? Does Pinterest Promote Your Products? Once you create your board, you must start sharing some of your best product photos and videos.

Promotion 62

Promotion Product Manufacturing Fashion 62

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.

Retail 104

Retail Transform PR Shoppers 104

Marketing Insider Group

SEPTEMBER 29, 2020

Rather than simply rehashing workout tips and exercise descriptions, TheWarmUp tackles topics such as corporate wellness, activewear fashion, and round-ups of unusual fitness classes across the US. Once the king of language-learning products, Rosetta Stone has lost ground in recent years to a slew of new apps. Rosetta Stone.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Buffer Marketing

DECEMBER 12, 2023

I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis.

Fashion 110

Fashion New Technology Branding Product 110

Martech

JUNE 8, 2022

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. Yes, the art should be great, but that’s not how brands are leaning into this.”

Fashion 106

Fashion Retail Digital Marketing Promotion 106