Buffer Marketing

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 110

PR Finance Fashion Food 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? Simply enter your ZIP code, and the calculator will adjust the price range for your area. It’s a multi-faceted approach: Industry-savvy editors: Many team members have backgrounds in home-related fields or adjacent industries like mortgages and personal finance.

SEO 104

SEO Finance User-Generated Food 104

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.   The result was always disappointing.

Whitepaper 118

Whitepaper Thought Leadership Marketing Marketers 118

Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year.

Transform 112

Transform Finance Marketing Marketers 112

Martech

JANUARY 22, 2025

How can your brand harness SoLoMo? ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. By blending social reach with local authenticity and optimized mobile content, companies create events that people want to attend and your brand can, too.

Event Marketing 112

Event Marketing Finance Customer loyalty Marketing 112

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Hubspot Marketing

JANUARY 16, 2025

Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Choose metrics intentionally (new brand vs. established). Key metrics for judging a new brand are sometimes different from those you'd use for an established brand. Social shares.

Analytics 124

Analytics SEO Price User-Generated 124

Power Digital Marketing

MAY 6, 2025

Whether you’re adjusting pricing, fine-tuning operational strategies, or reevaluating marketing spend, there are ways to navigate the storm without sacrificing long-term success. As a result, price hikes may be necessary, but they come with risks. A sudden price increase could lead to decreased demand or lost customers.

Finance 52

Finance Price Real Estate Energy 52

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 131

eCommerce B2C Manufacturing Retail 131

Martech

JUNE 27, 2025

The disconnect is real Marketing is often handed KPIs set by finance or executive leadership without marketing input. The price point is off. We need to show how brand equity impacts conversion and how paid media strategy can scale revenue and long-term business growth. It’s hurting growth for some companies.

Finance 83

Finance Marketing Marketers CRM 83

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. By serving content that is relevant to the target audience, brands can not only enhance engagement but also improve conversion rates.

Customer Acquisition 98

Customer Acquisition Price Customer Journey User-Generated 98

Martech

JANUARY 3, 2025

“They’ll look at your prospectus, sometimes help develop it and give recommendations on how many of each level they think you could secure and what price points would work.” Brand visibility throughout the event. . “We have somebody internal who manages sponsorships,” she said.

Logistics 120

Logistics Food Entertainment Finance 120

Exposure Ninja

AUGUST 12, 2024

The Impact of Great Web Design for B2B Brands In today’s digital age, web design isn’t just about aesthetics; it’s about functionality and results. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation.

User-Generated 98

User-Generated Communications Finance B2C 98

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. What It Does: The Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

JULY 17, 2025

A brand investment that moves pricing power for four years isn’t an expense — it’s an asset. Why finance will push back — and how to win the argument It’s natural for finance to question any shift in accounting treatment. Objection Finance concern GTM response “Violates matching principle.”

Transform 55

Transform Finance B2C Whitepaper 55

Backlinko

JUNE 23, 2025

AI Tool Best for Pricing ChatGPT All-purpose AI marketing assistant $20+/month Semrush Full-stack marketing with AI integration $139.95+/month Flick Social media marketing on a budget £14+/month Canva Fast visual content creation $15+/month Synthesia Video creation without filming $29+/month AdCreative.ai Short on time?

User-Generated 81

User-Generated Price Marketing Marketers 81

Businesses Grow

JULY 14, 2025

We hire “human intelligence vessels” for HR, Finance, Engineering, and other functions. ChatGPT’s inference prices have roughly halved every six months, outpacing even the recent cost declines in technologies like batteries and solar power. In many cases, the personal brand IS the brand. Deliver insights.

Automobile 86

Automobile Transform Marketing Marketers 86

Martech

OCTOBER 11, 2024

However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Backlinko

JULY 1, 2025

This handmade candle brand has nearly 90K TikTok followers and 500K likes. Especially if you want to increase brand awareness. Heavily edit the draft for accuracy, brand voice, and your expertise. For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. The best part?

Marketing 86

Marketing Marketers User-Generated Promotion 86

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. If youre running advertising for a brand, you may have questions about RMNs. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS.

Retail 77

Retail Customer Shoppers Advertising 77

Hootsuite

APRIL 29, 2025

You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Pricing: Amplify is included for Hootsuite Enterprise (custom pricing) customers.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

SocialPilot

FEBRUARY 6, 2025

Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. With 88% of customers saying they prefer businesses with high BBB ratings , being listed on the BBB can significantly enhance your brand’s reputation. Cons: Negative reviews can impact employer branding if not managed proactively.

Real Estate 66

Real Estate Customer Food User-Generated 66

Lusha

NOVEMBER 11, 2024

Here are the main types: Cold Leads are potential customers who have had little or no contact with your brand. Warm Leads : Prospects who have engaged with your brand somehow. Pricing and Affordability: Balancing Cost and Value While investing in lead generation is important, choose a platform that fits your budget.

CRM 52

CRM Price User-Generated Management 52

Buffer Marketing

JUNE 17, 2025

You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city. Brands are now briefing for imperfection. Pitch a mini-funnel (teaser → main post → recap) and price the whole journey.

Energy 64

Energy Finance Branding Price 64

SocialPilot

JULY 9, 2025

Online reviews have become one of the most powerful influences on a prospective customer’s decision to trust or skip a brand. Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. That’s exactly why this comparison matters.

Management 59

Management CRM Analytics Price 59

Martech

JUNE 10, 2025

From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. How it helps you Recurring billing records are sensitive and costly if mismanaged.

CRM 55

CRM User-Generated Finance Price 55

Hubspot Marketing

SEPTEMBER 25, 2024

You can score your leads based on multiple attributes, including the professional information they‘ve submitted to you and how they’ve engaged with your website and brand across the internet. You might give higher lead scores to leads who visited high-value pages (like pricing pages) or filled out high-value forms (like a demo request).

Logistics 112

Logistics Analytics Inbound Marketing Finance 112

SocialPilot

APRIL 16, 2025

They are also lead generation machines and brand reputation boosters for SaaS businesses. Finances Online Finances Online is a fast-growing SaaS review platform, attracting over 2.5 Improves Brand Credibility & Trust Think about the last time you signed up for a new tool or service. million visitors every month.

User-Generated 40

User-Generated B2C Finance Management 40

Martech

MARCH 14, 2025

Ask someone in finance how their ERP deployment worked out, and you’re likely in for a long story. Greg Kihlstrm, a MarTech contributor and Principal at The Agile Brand, emphasizes use case definition and clearly defined requirements are critical when considering a CDP. Why is that? Complexity.

Key Performance Indicator 61

Key Performance Indicator Customer Journey Finance Education 61

Lynton Web

APRIL 23, 2025

H ave you ever watched promising leads vanish after they're distributed to your family of brands? For multi-brand organizations , this visibility gap between corporate marketing and brand-level sales isn't just frustrating it's a strategic liability costing you revenue and growth opportunities.

Management 52

Management Transform Branding CRM 52

Exposure Ninja

DECEMBER 12, 2024

It’s not just about being found anymore – it’s about controlling the narrative that AI tells about your brand. Your brand positioning needs to be crystal clear, and your authority needs to be unquestionable. Finance and medical queries tend to be more conservative, often limiting AI responses to definitions.

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketing 52

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. It’s really important for brands to adapt to these changes.

Branding 101

Branding Transform User-Generated Fashion 101

Welcome Software

MAY 21, 2025

We saw brands including Virgin Media O2, Vimeo, Chase, Yelp, ClassPass, and others share tips on how to build experimentation programs that don't just run tests but drive serious business growth. A sad 40-50 tests annually with finance requiring sign-offs for experiments (the horror!). we have lift-off!" Five years ago?

Transform 52

Transform Shipping Customer Acquisition Finance 52

Duct Tape Marketing

APRIL 3, 2025

Alex Strathdee (07:28.844) I think what it comes down to is brand at the end of the day, you know, there's, that's one of the big issues on Amazon right now is there's a lot of people selling courses for like make a million dollars writing AI created books or whatever have you. I'm going to mention AI for the first time.

Marketing Plan 50

Marketing Plan Shipping Marketing Marketers 50

Chief Martec

AUGUST 25, 2024

” A heavily financed company or even a private equity (PE) firm itself may buy up a bunch of martech products — often at a bargain rate from that cohort of the walking dead — and either stick them together as a “suite” or simply try to squeeze costs and customers to make them profitable as a portfolio. Absolutely.

Finance 86

Finance Price Education Product 86