Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Transform 63

Transform Customer Branding Food 63

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 89

Management Real Estate Branding Food 89

Hootsuite

JULY 12, 2022

Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. That’s a good thing—and it’s entirely because of social media. hot dog combo.

Branding 115

Branding Whitepaper Food Energy 115

Many Chat

APRIL 29, 2022

Appearances play a critical part in social media marketing. A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. What are the benefits of a brand aesthetic on Instagram?

Branding 98

Branding Food Health Place 98

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. Social Media'

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Brand awareness is valuable in itself. Let’s explore! CTAs that just click.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Martech

SEPTEMBER 8, 2023

Customer preferences are everything in marketing but sometimes they are contradictory. Should brands favor local stores over online? If you haven’t got a campaign in place by now you’re way behind the competition and the consumers. It’s social media for the deals.

Shoppers 125

Shoppers Food Health Place 125

Buffer Marketing

MARCH 18, 2024

Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary.   People learn from their mistakes, and over the last decade, I've become an Instagram fan who consults small businesses on social media marketing. People use Instagram for brand communication.

Customer 109

Customer Communications Transform Social Media Marketing 109

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

APRIL 18, 2022

Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Say you’re a fashion brand with a chic new collection of capes (the dream ). Here’s another food-related example. How to find the right Reels hashtags for your brand.

Fashion 141

Fashion Food User-Generated Health 141

Hootsuite

OCTOBER 21, 2021

All your #studywithme content in one place, finally. Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there. Create a branded hashtag. original sound – Our Place. savagechallenge.

Food 145

Food User-Generated Fashion Promotion 145

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. According to the company’s own research, 81% of its users leverage TikTok to find new brands, products, and services.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Wendy’s and McDonald’s are both well-known fast food juggernauts.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to market on Twitch: 3 methods. 4 quick tips for successful Twitch influencer marketing.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Hootsuite

JANUARY 24, 2022

This type of social media data for marketing can be collected through social listening tools. Why is social media data collection so important? Like any business strategy, social media marketing is most effective when your goals and plans are based on real data. Brand sentiment.

Key Performance Indicator 94

Key Performance Indicator Social Media Marketing Analytics Food 94

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. You can also segment your results by authors, publishers, and dates.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Marketing Insider Group

NOVEMBER 23, 2023

Never before has marketing been as rewarding, or as impactful, as it is today. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria. Where to find free and legal images for social media.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). The best posting times are often debated in the world of social media marketing.

Social Media Marketing 145

Social Media Marketing Advertising Advertisers Education 145

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. The biggest defining factor in stories is that they are temporary.

User-Generated 134

User-Generated Food Branding Promotion 134

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. You will get a notification for each new mention your brand gets.

Analytics 145

Analytics User-Generated Social Media Marketing Place 145

Hootsuite

JUNE 14, 2022

As a brand, this hashtag allows you to show followers the emotional side of your business. People like to engage with other people, not typically with brands. Try highlighting your humble beginnings and noting how far your brand has come. With the right investments, it’s a loving place. Be like Drake. ThursdayNight.

Transform 145

Transform Entertainment Food User-Generated 145

Hootsuite

JANUARY 13, 2022

Think of SMO as an opportunity for you to analyze and adjust what you’ve been doing on social media to make it better. Benefits of social media optimization. Increase brand awareness on social media. Improve reach on social media. Improve the quality of your leads from social media.

Copywriting 145

Copywriting Food Communications Promotion 145

Sachs Marketing Group

NOVEMBER 6, 2023

Instagram Ads Instagram, with its visually rich platform, is particularly effective for brands with strong visual content. While the immediate ROI might look like a loss, the long-term value of new regular customers and the brand awareness generated can outweigh the initial investment.

User-Generated 52

User-Generated Advertising Advertisers Price 52

TechWyse

FEBRUARY 28, 2023

From Super Bowl LVII ads to Valentine’s Day marketing campaigns, here’s what happened this month in marketing. How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy.

Retail 52

Retail Social Media Marketing Email Marketing User-Generated 52

Hootsuite

JULY 29, 2021

If you accidentally share something that doesn’t give you commercial rights, you might be in violation of copyright law — which could mean some serious consequences for your brand, or even you personally. In the meantime, low- or no-budget brands can benefit from the wealth of stylish shots. Not sure what to search for? FoodiesFeed.

Law 145

Law Food Retail Management 145

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Girl Power Marketing

DECEMBER 9, 2020

Meal kits and grocery delivery apps are booming as consumers seek more ways to stay home while ordering the food they need. Most, if not all, of these changes are sure to remain in place and even continue to evolve even further. The same is true for marketing strategies. Purposeful Marketing.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. But curating content for social media is a bit more straightforward.

User-Generated 138

User-Generated Food Marketing Mix Social Media Marketing 138

Many Chat

APRIL 18, 2022

Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. That being said, Instagram marketing takes time, patience, and creativity. Instagram isn’t just a place to share photos of your day.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Hootsuite

DECEMBER 15, 2021

And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” Its the small things that eventually lead us to a happier place #ittakestime #mentalhealthmatters #mentalhealth #dontgiveup. ?

Gen Z 142

Gen Z User-Generated Fashion Transform 142