Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 78

Place Whitepaper Finance Price 78

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Branding 97

Branding Gen Z Fashion Food 97

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 61

Branding Fashion Food COS 61

Martech

MAY 14, 2024

Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business. Significant costs go into branding, from customer research, brand strategy and branding materials to ad buys. The costs of brand development add up.

Marketing 119

Marketing Marketers Finance Customer loyalty 119

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How would you describe our brand? Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Use this information to form a strategic approach and identify the best platforms for your brand.

Management 101

Management Product Key Performance Indicator Health 101

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 74

Gen Z Branding Finance Health 74

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 126

Branding Communications Health PR 126

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory.

Management 100

Management Shipping Health eCommerce 100

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 127

Branding Transform Thought Leadership Advertising 127

Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Management 145

Management Food Communications SEO 145

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Everything is part of a complex management process that does not bring immediate results — it produces lasting results. Do you want to know more about branding and how to work it so that your company is not just another one in the market? What is a brand?

Management 72

Management Branding Transform Communications 72

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 63

Transform Customer Branding Food 63

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Management 85

Management Communications Analytics Copywriting 85

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. I managed my diagnosis the best I could while hiding it from the workplace for decades because it did not offer me the psychologically safe environment that I required. I wanted to stop “surviving.”

Health 79

Health Gen Z Food Marketing 79

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 114

Health PR Branding Customer 114

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Health 100

Health Law Education Branding 100

Adobe Experience Cloud Blog

DECEMBER 26, 2016

As a general rule-of-thumb, healthy strategies leverage balanced communications to deliver results and maximize the use of everyone’s time, both the audience’s and brand’s. Program health can be measured based on both qualitative and quantitative metrics. What other tips do you have for a healthier marketing strategy?

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. If you cover the health space, consider particular products you can discuss — for example, weight loss products as a big sub-niche for health. Product or brand comparison keywords. Get specific keyword ideas. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds.

Branding 145

Branding Health Management Place 145

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring.

Branding 139

Branding User-Generated Health Communications 139

Many Chat

APRIL 29, 2022

A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. If your business is struggling to build an Instagram aesthetic unique to your brand or you’re not sure where to start, keep reading.

Branding 98

Branding Food Health Place 98

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Branding 97

Branding Health Management Place 97

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. The program is managed through the Impact Affiliate platform. You can easily track your earnings and performance with Onnit’s affiliate program, managed through the Impact platform. It’s forecasted to hit an outstanding $6.73 billion by 2027.

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Health 108

Health Social Media Marketing Management Analytics 108

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses. Research Influencers.

Branding 136

Branding Influencer Marketing Health User-Generated 136

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Search Engine Land

FEBRUARY 7, 2024

Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. However, if you are not in a health-related or high-risk category, then try to delay a pop-up. Avoid keyword stuffing.

Product 132

Product SEO Copywriting eCommerce 132

Econsultancy

MARCH 16, 2022

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? ” Do that, and you’ll be in a happy place.   either consumer or brand led)?

eCommerce 63

eCommerce Logistics Branding Retail 63

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. But if you don’t (and even if you do), it’s always a good idea to have Google Alerts set up for your company name, the names of your leadership team, and other important industry and branded terms. Your CEO makes off-handed, controversial remarks.

PR 94

PR Health Law Advertising 94

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Finding What Resonates With Your Audience "An email audit is like a health check. Barojas explains that email audits help them to "determine the structures, methodology, and implementation that are currently in place."

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7%

Manufacturing 99

Manufacturing Communications Health Analytics 99